[Retail] The effort includes a photo contest and a 60-second TV spot that exudes tranquility and flat-out states that "Home Is the Most Important … Read the whole story
[Trend] Marketers of smaller, more personal brands may strike consumers as being more trustworthy than those produced by faceless conglomerates, or inspected by government … Read the whole story
[Automotive] XM's VP of automotive marketing says the campaign is squarely aimed at the bottom of the auto purchase funnel. "We have very good … Read the whole story
[Telecommunications] The move isn't without hurdles. Enpocket president/CEO Mike Baker says the convergence of mobile advertising and telecommunications "make odd bedfellows" because the two … Read the whole story
[Food] Besides a TV ad featuring the hip-hop artist, the company also is offering consumers an interactive experience on the Web where visitors can … Read the whole story
[Research] Identifying a demographic target and delivering the right message may seem like different problems superficially, but one determines the other. A new study … Read the whole story
[Food] The latest in a number of campaigns that have taken advantage of the popularity of YouTube and consumer-generated media, Heinz added the additional … Read the whole story