[Entertainment] Brands and real-world products rushing headfirst to put virtual versions of themselves in the digital universe had better step aside for a locomotive headed in the opposite direction: Xbox's "Halo 3" is exiting the digital world, with a global campaign paradoxically aimed at making the world of the game tangible--as in 3D--with the conceit that the Halo wars really happened, or will have happened. ...Read the whole story

[Research] Boomers and Matures use a wide variety of sources for travel information--including television, travel agents, radio, outdoor advertising, print and various types of Internet sites. But recommendations from friends and family are by far the most used (cited by 96% of boomers and 88% of matures) and more important, by far the most "valued" (57% of boomers, 44% of matures). ...Read the whole story

[Technology] For the few semiconductor companies like TI that have consumer product divisions it's not unusual to put financial muscle behind the brand, says one equity research firm. "TI has made a name for DLP by marketing the technology under their brand, even though Hitachi might manufacture the TV, for example," he says. "It's a way to promote the core semiconductor franchise." ...Read the whole story

[Trend] "We think it's mission critical and morally appropriate to resolve the problem of access to care, and we have concluded that it's the appropriate role of the ACS to raise the discourse," says the American Cancer Society. "We understood that we could not achieve goals with regard to reduction of cancer mortality if the access question weren't resolved. It's uncharted waters for a charity." ...Read the whole story

[Entertainment] The studio's SVP/marketing tells Marketing Daily the idea came about during a department brainstorming session. "We were talking about ways to organically spread the word about the movie and gain awareness at the local level," she says. "Since 'Feast of Love' takes place in a local coffee shop, we felt it was a great opportunity to get some press on it, to leverage some of the local newspapers, tie into a screening program and create a little stunt." ...Read the whole story

[Financial Services] Nationwide markets to consumers via its distribution partners, and the company has created collateral samples of several whole life-related pieces that agents/producers/brokers will share with clients or potential clients. The first one is a folder, the rest are pieces that might go within the folder to create a client packet, including a 12-page "5-Minute Guide" titled "The Promise of Life Insurance" that explains the ins and outs of whole life insurance in an easy-to-understand way. ...Read the whole story