• Chrysler Launches Campaign For Town & Country Minivan

    [Automotive] Brand Director David Rooney says the focus tends to be on Swivel 'n' Go (seating) because it's the most striking, visually. "It's the one most people react to instantly. Most vehicles are focused on the driver, but [a minivan] is not built around the driver. It's built around every passenger, and I think that's where you start, and you add features that you might not be able to package with a typical crossover." ...Read the whole story

  • Wrangler, Turning 60, Races From Nascar To Barneys

    [Retail] This week, the company will announce two limited-edition anniversary jean styles. Sold under the Wrangler47 brand name, they will be sold exclusively at Barneys New York. One model requires that the denim be dipped in an indigo bath six times to achieve the true-blue look the jeans had back in 1947, when they were still known as Blue Bell Coveralls. ...Read the whole story

  • College Student To Pizza Hut: Pls Snd Cpn 4 Med 2Tpg Pie

    [Technology] If a student sends a text message asking for a coupon from a company that doesn't subscribe to the service, WHAMtext replies with a discount offer from an advertiser in that same product category. So, for example, if Subway doesn't advertise, the technology might return a Quiznos or a Schlotzsky's coupon. This way, participating advertisers have a chance to target someone who is hungry for their type of products. ...Read the whole story

  • Marketers Think Pink for Breast Cancer Awareness

    [Cause] One advocacy group suggests consumers question the amount of money being donated to breast cancer compared to the amount being spent on marketing, the types of programs the money supports and what a company is doing to ensure its products are not contributing to the breast cancer epidemic. This year, the group is focusing its efforts on what it calls "pinkwashers"--companies that promote a pink-ribbon campaign but manufacture a product that may be contributing to the disease. ...Read the whole story

  • Honda Breaks Corporate Campaign, First With Network TV In Years

    [Automotive] Ads, targeting 25- to-29-year-olds, launch on network TV during season premieres of shows like "Brothers & Sisters," "Dancing With the Stars," "Cane" and "Chuck." Spots will also run on Major League Baseball playoffs, the World Series, nearly 30 cable networks and National Public Radio. Honda will also air the work during special features on cable, such as National Geographic channel's "Preserve Our Planet." ...Read the whole story

  • Estee Lauder Leverages Mustang Mania For Men's Fragrance

    [Beauty] A two-week-long national radio campaign announcing the sweepstakes is running on top 40 contemporary, news and sports stations and will be tagged with a local retailer in each market. The 30-second Mustang spots will air in all 50 states covering all 210 DMAs in the country. Consumers are invited to go to mustangformen.com for a chance to win a VIP weekend during the Ford 400 Championship. ...Read the whole story

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