Marketing Daily Issues for October 2007
- Marketing Daily - Wednesday, Oct. 31, 2007
- Chrysler, 'House Of Payne' Team On Town & Country Minivan by Karl Greenberg
- 'Big-Headed' Tesco May Start A Retail Revolution by Sarah Mahoney
- Citi Ads Focus On Experiences Its Card Can Make Happen by Tanya Irwin
- Marketers Respond to 'Global Dump Soda Campaign' by Karlene Lukovitz
- LG's Twist On Appliance Upgrades: Do It For The Heck Of It by Karl Greenberg
- Barefoot Wines Hits Three-Million Mark In Less Than A Year by Nina Lentini
- Chrysler Taps Cataldo For Business Development
- Campbell Soup CEO Chairs Conference Board Trustees
- Marketing Daily - Tuesday, Oct. 30, 2007
- Kraft Taps Group VP To Head Marketing Unit by Nina Lentini
- P&G Changing Face Of Environmental Sustainability by Karl Greenberg
- Chrysler's CEO Gets A Grilling At The MPA Meeting by Karl Greenberg
- Online Sales Surge In Third Quarter, Led By ... Toys? by Sarah Mahoney
- Schwab Re-Ups PGA Sponsorship Through 2013 by Tanya Irwin
- Analysts See Vonage Settlement As Marketing Re-Start by Laurie Sullivan
- Study: CMOs Not Expecting Much Holiday Cheer by Sarah Mahoney
- Goodyear Adds Marketing Position
- Champion Red Sox To Grace Wheaties Box
- Peet's Promotes CMO Lansing
- Unilever Is Out To 'Save The Toast'
- Marketing Daily - Monday, Oct. 29, 2007
- Customer Satisfaction With Wireless Sales Staff Sinks by Laurie Sullivan
- Kids Eating Same Things For Breakfast 20 Years On by Nina Lentini
- Unique Images Advance 'Purity' Theme For Smirnoff by Karl Greenberg
- Scottrade Ranks Highest in Customer Satisfaction by Tanya Irwin
- Circuit City To Test New, Smaller Store Format by Sarah Mahoney
- Halo Vacuum Effort Shines Light On Germs by Karl Greenberg
- Wendy's Ready To Beef Up Advertising Initiatives by David Goetzl
- VW America Appoints, Realigns
- Verizon To Pay Customers $1M In Lawsuit Settlement
- O'Neill Quits Reynolds And Reynolds
- Ford To Bow Updated Bullitt
- Marketing Daily - Friday, Oct. 26, 2007
- Nintendo CMO Will Have To Fill Some Profitable Shoes by Laurie Sullivan
- Macy's Ready To Make Merry With Celeb-Studded Effort by Sarah Mahoney
- Ford Campaign For Sync Centers On Singer Juanes by Karl Greenberg
- Online Search Can Be Powerful for CPG Branding by Karlene Lukovitz
- Pittsburgh Paints Rolling Out Eco-Conscious Hues by Karl Greenberg
- Bristol-Myers Squibb Sees Sales Gain After Ad Spend Hike by Tanya Irwin
- Merck Earnings Up 63% On Januvia, Singulair
- Reebok Promotes Hockey Exec To President
- Lenovo Taps Jun To Lead Consumer Unit
- Marketing Daily - Thursday, Oct. 25, 2007
- Is Toyota Losing Luster--Or Have More Makes Added Polish? by Karl Greenberg
- Holiday Inn Staying Smart With A $61 Million Rebrand by Sarah Mahoney
- Alli Can't Save Glaxo's 3Q Profit, Which Is Down 5.8% by Tanya Irwin
- Dodge Taps Tuner Market To Promote Caliber SRT4 by Karl Greenberg
- Diageo, Rapper Combs Go Partners On Ciroc Brand Of Vodka by Nina Lentini
- Microsoft Deal Values Facebook At $15 Billion by Gavin O'Malley
- Bridge Pharmaceuticals Names New Marketing VP
- Hyundai Taps Romero For Multi-Culti Marketing Role
- Trader Joe's To Cut Out Chinese Imports
- Target, Rite Aid And Walgreen's Pitch In For Fire Victims
- Marketing Daily - Wednesday, Oct. 24, 2007
- Canadian Club Whisky Gets First Brand Campaign In 20 Years by Karl Greenberg
- Sears Craftsman Campaign Unites Halloween, Handymen by Sarah Mahoney
- AT&T Rings Up 41% Profit Hike In Q3 by Laurie Sullivan
- Target Serves Up Grocery Savings In Direct Mail Piece by Tanya Irwin
- Consumer Preferences Vary Among Gay/Lesbian Segments by Karlene Lukovitz
- Papa John's Ties In With 'Spidy 3' For Halloween Promo by Nina Lentini
- Tip-Off: Adidas 'Brotherhood' Campaign Launches by Karl Greenberg
- Meredith, Wal-Mart Ink 'Better Homes' Deal
- Homeland Security, Disney Team For Welcoming Film
- USPS Campaign Offers New Theme
- Marketing Daily - Tuesday, Oct. 23, 2007
- World Series Lineup Includes Heavy Marketing Hitters by Karl Greenberg
- Dylan Touts Caddy Escalade's Standard XM Radio by Laurie Sullivan
- PetMed Express' Net Income Increases 37% in Q2 by Tanya Irwin
- Kawasaki Opens Insider's Portal To John Q. Public by Karl Greenberg
- Dell Moves To Staples: Dude, You're Gettin' An Easy Button by Sarah Mahoney
- Marketers Face Deadly, Windswept California Fires by Laurie Sullivan
- Levelwing Media, Bridgestone Cement Relationship
- Durex Launches Condom Test Contest
- Domino's Intros Crispy Melt Pizza
- Marketing Daily - Monday, Oct. 22, 2007
- FDA Panels Say No To Cold Meds For Kids Under Six by Karl Greenberg
- Timberland Ups Green Ante, Offsets Campaign's Carbon Footprint by Sarah Mahoney
- McDonald's Posts 11.4% Sales Hike Abroad, Highest In Decade by Nina Lentini
- Virgin Mobile Deals Wild Card For Holiday Effort by Laurie Sullivan
- PetSmart Focuses On PetsHotel In New TV Spot by Tanya Irwin
- Pepsi, Minisode Team For Retrospective Efforts by Karl Greenberg
- Marshall Joins REvolution's Sponsorship Research Unit
- Anik Leaving Best Buy To Helm Penney's Brand Marketing
- Yahoo CMO Leaving To Take New Position
- Correction: Church & Dwight
- Wal-Mart Threatens Sites Against Posting Black Friday Ads
- Duracell Launches Goodwill Campaign
- Ikea, 'Domino' Partner For Sweepstakes
- ANA Names MultiCulti Awards Finalists
- Marketing Daily - Friday, Oct. 19, 2007
- Home Depot's Dilemma: How Much Can A CMO Fix? by Sarah Mahoney
- Crown Launches 'Ghost' Spot For Halloween by Nina Lentini
- Nestlé's Sales Up 9%; Price Hikes Offset Cost Increases by Karlene Lukovitz
- Pfizer Discontinues Insulin Inhaler, Earnings Fall by Tanya Irwin
- Wireless Carriers Begin Holiday Push For Gadgets, Services by Laurie Sullivan
- Vegas' SEMA Show Attendance Projected At 20% Over Last Year by Karl Greenberg
- BMW, Toyota Named Online Marketers Of Year
- Volvo Launches Interactive Campaign In A Cinema
- Pearls For The People: Tiffany Lowers The Bar
- Franchisee: Wendy's Syrup Overcharge Paid For Ads
- Wal-Mart Will Be 20% More Aggressive This Season
- Marketing Daily - Thursday, Oct. 18, 2007
- Mercedes Separates Star From Brand Name, Loses Dimension by Karl Greenberg
- Marketers Generally Support New DMA Mailer Guidelines by Karlene Lukovitz
- Whirlpool Targets OxiClean Lovers With Launch by Sarah Mahoney
- Direct Banking Market To Nearly Triple In Five Years by Tanya Irwin
- With New Agency, Orkin Bids Ned, The Orkin Man Adieu by Karl Greenberg
- Staff Is The Key To Department Store Customer Satisfaction by Karl Greenberg
- Toyota Responds To 'Consumer Reports' Downgrade
- Canon, Islanders Ink Rink Link
- Watch Our Video Interviews From The ANA Meeting
- ANA Names New Directors
