Marketing Daily Issues for October 2007
Marketing Daily - Wednesday, Oct. 31, 2007
Chrysler, 'House Of Payne' Team On Town & Country Minivan
Chrysler Taps Cataldo For Business Development
Campbell Soup CEO Chairs Conference Board Trustees
'Big-Headed' Tesco May Start A Retail Revolution
Citi Ads Focus On Experiences Its Card Can Make Happen
Marketers Respond to 'Global Dump Soda Campaign'
LG's Twist On Appliance Upgrades: Do It For The Heck Of It
Barefoot Wines Hits Three-Million Mark In Less Than A Year
Marketing Daily - Tuesday, Oct. 30, 2007
Unilever Is Out To 'Save The Toast'
Peet's Promotes CMO Lansing
Champion Red Sox To Grace Wheaties Box
Goodyear Adds Marketing Position
Kraft Taps Group VP To Head Marketing Unit
P&G Changing Face Of Environmental Sustainability
Chrysler's CEO Gets A Grilling At The MPA Meeting
Online Sales Surge In Third Quarter, Led By ... Toys?
Schwab Re-Ups PGA Sponsorship Through 2013
Analysts See Vonage Settlement As Marketing Re-Start
Study: CMOs Not Expecting Much Holiday Cheer
Marketing Daily - Monday, Oct. 29, 2007
Ford To Bow Updated Bullitt
O'Neill Quits Reynolds And Reynolds
Verizon To Pay Customers $1M In Lawsuit Settlement
VW America Appoints, Realigns
Customer Satisfaction With Wireless Sales Staff Sinks
Kids Eating Same Things For Breakfast 20 Years On
Unique Images Advance 'Purity' Theme For Smirnoff
Scottrade Ranks Highest in Customer Satisfaction
Circuit City To Test New, Smaller Store Format
Halo Vacuum Effort Shines Light On Germs
Wendy's Ready To Beef Up Advertising Initiatives
Marketing Daily - Friday, Oct. 26, 2007
Nintendo CMO Will Have To Fill Some Profitable Shoes
Merck Earnings Up 63% On Januvia, Singulair
Reebok Promotes Hockey Exec To President
Lenovo Taps Jun To Lead Consumer Unit
Macy's Ready To Make Merry With Celeb-Studded Effort
Ford Campaign For Sync Centers On Singer Juanes
Online Search Can Be Powerful for CPG Branding
Pittsburgh Paints Rolling Out Eco-Conscious Hues
Bristol-Myers Squibb Sees Sales Gain After Ad Spend Hike
Marketing Daily - Thursday, Oct. 25, 2007
Is Toyota Losing Luster--Or Have More Makes Added Polish?
Bridge Pharmaceuticals Names New Marketing VP
Hyundai Taps Romero For Multi-Culti Marketing Role
Holiday Inn Staying Smart With A $61 Million Rebrand
Trader Joe's To Cut Out Chinese Imports
Alli Can't Save Glaxo's 3Q Profit, Which Is Down 5.8%
Dodge Taps Tuner Market To Promote Caliber SRT4
Target, Rite Aid And Walgreen's Pitch In For Fire Victims
Diageo, Rapper Combs Go Partners On Ciroc Brand Of Vodka
Microsoft Deal Values Facebook At $15 Billion
Marketing Daily - Wednesday, Oct. 24, 2007
Canadian Club Whisky Gets First Brand Campaign In 20 Years
Meredith, Wal-Mart Ink 'Better Homes' Deal
Homeland Security, Disney Team For Welcoming Film
USPS Campaign Offers New Theme
Sears Craftsman Campaign Unites Halloween, Handymen
AT&T Rings Up 41% Profit Hike In Q3
Target Serves Up Grocery Savings In Direct Mail Piece
Consumer Preferences Vary Among Gay/Lesbian Segments
Papa John's Ties In With 'Spidy 3' For Halloween Promo
Tip-Off: Adidas 'Brotherhood' Campaign Launches
Marketing Daily - Tuesday, Oct. 23, 2007
World Series Lineup Includes Heavy Marketing Hitters
Levelwing Media, Bridgestone Cement Relationship
Durex Launches Condom Test Contest
Dylan Touts Caddy Escalade's Standard XM Radio
Domino's Intros Crispy Melt Pizza
PetMed Express' Net Income Increases 37% in Q2
Kawasaki Opens Insider's Portal To John Q. Public
Dell Moves To Staples: Dude, You're Gettin' An Easy Button
Marketers Face Deadly, Windswept California Fires
Marketing Daily - Monday, Oct. 22, 2007
FDA Panels Say No To Cold Meds For Kids Under Six
ANA Names MultiCulti Awards Finalists
Ikea, 'Domino' Partner For Sweepstakes
Duracell Launches Goodwill Campaign
Wal-Mart Threatens Sites Against Posting Black Friday Ads
Correction: Church & Dwight
Yahoo CMO Leaving To Take New Position
Anik Leaving Best Buy To Helm Penney's Brand Marketing
Marshall Joins REvolution's Sponsorship Research Unit
Timberland Ups Green Ante, Offsets Campaign's Carbon Footprint
McDonald's Posts 11.4% Sales Hike Abroad, Highest In Decade
Virgin Mobile Deals Wild Card For Holiday Effort
PetSmart Focuses On PetsHotel In New TV Spot
Pepsi, Minisode Team For Retrospective Efforts
Marketing Daily - Friday, Oct. 19, 2007
Home Depot's Dilemma: How Much Can A CMO Fix?
BMW, Toyota Named Online Marketers Of Year
Franchisee: Wendy's Syrup Overcharge Paid For Ads
Pearls For The People: Tiffany Lowers The Bar
Crown Launches 'Ghost' Spot For Halloween
Wal-Mart Will Be 20% More Aggressive This Season
Volvo Launches Interactive Campaign In A Cinema
Nestlé's Sales Up 9%; Price Hikes Offset Cost Increases
Pfizer Discontinues Insulin Inhaler, Earnings Fall
Wireless Carriers Begin Holiday Push For Gadgets, Services
Vegas' SEMA Show Attendance Projected At 20% Over Last Year
Marketing Daily - Thursday, Oct. 18, 2007
Mercedes Separates Star From Brand Name, Loses Dimension
Toyota Responds To 'Consumer Reports' Downgrade
Watch Our Video Interviews From The ANA Meeting
Marketers Generally Support New DMA Mailer Guidelines
Canon, Islanders Ink Rink Link
ANA Names New Directors
Whirlpool Targets OxiClean Lovers With Launch
Direct Banking Market To Nearly Triple In Five Years
With New Agency, Orkin Bids Ned, The Orkin Man Adieu
Staff Is The Key To Department Store Customer Satisfaction
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