[Automotive] Separating the logo from the text may make sense given the universal recognition among consumers of the brand. "My first instinct was, why … Read the whole story
[Industry] "We're in an age where consumers have lots of control, and we need to be responsive to their preferences every step of the … Read the whole story
[Retail] Billing it as "the next generation" in cleaning technology, Whirlpool's new Aspen Green Duet Steam washer is believed to be the first appliance … Read the whole story
[Financial Services] Financial institutions must enhance existing online account opening systems to take advantage of deposit acquisition, customer retention opportunities, and huge cost savings … Read the whole story
[Service] CMO Kevin Smith says that the creative evolution will be toward a message that appeals to younger consumers concerned about issues like diseases … Read the whole story
[Retail] Michael De Vere, executive director of emerging industries at JD Power, says courtesy and friendliness account for 31% of the consultancy's measure of … Read the whole story