Thursday, October 25, 2007
  • Is Toyota Losing Luster--Or Have More Makes Added Polish?

    [Automotive] Says the president of Strategic Vision of its own index: "Statistically, the differences are negligible, so that actual leadership position in quality is not apparent anymore--the other brands catching up"--meaning, he adds, that keeping ahead of the field means focusing more and more on narrower and narrower leads. ...Read the whole story

  • Holiday Inn Staying Smart With A $61 Million Rebrand

    [Hospitality] "I don't think that Holiday Inn has much of a choice," says an industry consultant. "It's an icon in this industry, so it will always have a certain power in its brand. But in the last five years, so much in the industry has changed. Luxury is now mainstream. Everyone is putting marble in the bathrooms and upgrading the front desk." ...Read the whole story

  • Alli Can't Save Glaxo's 3Q Profit, Which Is Down 5.8%

    [Pharma] For the quarter, Glaxo's Consumer Healthcare division--which includes Alli, Breathe Rite and FiberChoice--registered a 16% increase in overall sales. Within the division, sales of OTC drugs like Alli rose 24%, to $853.6 million, with Alli contributing $69.6 million of that increase. But sales of Avandia nose-dived by 38%. ...Read the whole story

  • Dodge Taps Tuner Market To Promote Caliber SRT4

    [Automotive] Playing to this market segment can be risky--but, as one industry consultant says, such programs are critical for automakers, even though the sales are a fraction of the volume they garner from their more tame vehicles. "The very people they are hoping to attract are the most enthusiastic of car buyers who religiously keep up with things. And they are extremely influential." ...Read the whole story

  • Diageo, Rapper Combs Go Partners On Ciroc Brand Of Vodka

    [Spirits] Robert Passikoff, founder/president of Brand Keys, Inc., says that "to a certain degree it's the same old same old except for the financial deal. Although now, instead of just being an endorser, what [the celebrities] need to do is actually be an engager in terms of the brand itself." ...Read the whole story

  • Microsoft Deal Values Facebook At $15 Billion

    Microsoft on Wednesday said it is investing $240 million for a 1.6% stake in Facebook--a deal that values the hot social network at a staggering $15 billion. Beating out Google, Microsoft also won exclusive global rights to sell third-party banner ads on Facebook. ...Read the whole story

  • Bridge Pharmaceuticals Names New Marketing VP

    Vincent S. Lagrotteria is the new vice president/global sales and marketing at Bridge Pharmaceuticals Inc., a contract research organization providing preclinical drug development services in the U.S. and China. Lagrotteria has more than 20 years of health-care sales experience in a wide variety of leadership positions. Prior to Bridge, Lagrotteria was vice president/global sales and marketing for Bilcare, a provider of drug development services in the U.S., India, and the U.K. Previously, he was vice president/global business development for Charles River Laboratories and senior vice president/sales, marketing and strategic initiatives, for Medifacts International. Gaithersburg, Md.-based Bridge provides cost-effective, high-quality FDA-compliant ... ...Read the whole story

  • Hyundai Taps Romero For Multi-Culti Marketing Role

    Hyundai Motor America has named Patricia Romero national manager of multicultural marketing for the company. Romero will be responsible for all ethnic marketing and advertising in the United States for the Fountain Valley, Calif. automaker. She will report directly to Chris Perry, senior national manager of marketing communications. Romero was most recently director of strategic marketing at Bumpercar, Inc., a Hispanic advertising agency. Before that, she was California marketing manager for DaimlerChrysler. She has also been marketing manager for Toshiba America, where she handled U.S. and international advertising and marketing; and global sales and marketing manager for American Honda Motor ... ...Read the whole story

  • Trader Joe's To Cut Out Chinese Imports
  • Target, Rite Aid And Walgreen's Pitch In For Fire Victims