• Nintendo CMO Will Have To Fill Some Profitable Shoes

    [Electronics] Cammie Dunaway faces challenges--but could give the company a much-needed talent boost because veteran marketing executives who decided not to follow Nintendo to San Francisco contributed to soaring profits, as reported Thursday. Dunaway spent four years at the helm of Yahoo's marketing, and a decade previously overseeing Frito-Lay products. ...Read the whole story

  • Macy's Ready To Make Merry With Celeb-Studded Effort

    [Retail] The latest in its "Magic of Macy's" campaign is the first national TV spot from director Barry Levinson. It goes online Sunday and breaks on TV a week later. Despite its lighthearted message, the company is facing grim realities this holiday season. As one retail trend watcher says: "The problem is not necessarily unique to Macy's, and it's sweeping through the retailing universe." ...Read the whole story

  • Ford Campaign For Sync Centers On Singer Juanes

    [Automotive] "We know the Hispanic market has high adoption and usage rates for technology, music, downloads, ringtones and the Internet in general," says Dave Rodriguez, multicultural marketing communications manager for Ford Motor Co. "In many cases, from a percentage standpoint, growth is outpacing the general market." ...Read the whole story

  • Online Search Can Be Powerful for CPG Branding

    [Research] The comScore study found that a majority of U.S. consumers visited web sites for consumer packaged goods during the three months ending April 07, a notable fact in itself. In addition, the results confirm that significant percentages of consumers do arrive at all of the surveyed categories' sites via search. ...Read the whole story

  • Pittsburgh Paints Rolling Out Eco-Conscious Hues

    [Packaged Goods] The company may have been ahead of the curve when it launched its "Voice of Color" program in the late 1990s, but now there's Martha. Pittsburgh Paints is hoping to jump ahead again with an appeal to the booming green movement and "a cultural shift toward balance and authenticity." ...Read the whole story

  • Bristol-Myers Squibb Sees Sales Gain After Ad Spend Hike

    [Pharma] The company said it's making significant progress in identifying ways to operate more efficiently and reduce costs as it maintains investments in its pipeline. That pipeline, it said, yields new therapies such as the recently launched Ixempra. ...Read the whole story

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