[Telecom] The J.D. Power findings reveal that overall satisfaction with wireless retail salespeople declined seven points, to 709 points, since the last reporting period in May, and down 12 points from a year ago. Customer satisfaction has steadily dropped since the study's inception. ...Read the whole story

[Food] The NPD Group study may seem a simple one, but its implications for food and beverage marketers are strong. "Most of the foods eaten in this country are introduced to us by the age of five," NPD's Harry Balzer says, "and we spend the rest of our lives looking for variations of them." ...Read the whole story

[Spirits] The effort, overseen by JWT's London office, comprises three print ads and an array of print and outdoor executions bearing the theme line "Extraordinary purity in every drop" tagline. The global campaign has launched in London and will commence in the U.S. this quarter. ...Read the whole story

[Financial Services] "What you are seeing today are very sophisticated sites that provide real-time information and a lot of additional information resources," says J.D. Power's director of investment services. "The evolution of the sites and what's available on them and the degree to which investors are using the information has really changed over the last few years." ...Read the whole story

[Retail] Offering a more edited selection is a relatively novel approach for a company that has built its reputation on seemingly endless options. But while consumers say they love multi-optioned products, most are unable to make sense of the many features on their digital cameras, MP3 players, laptops and HDTVs. ...Read the whole story

[Technology] In all media the only visual is the vacuum itself and its glowing ultraviolet light. Copy emphasizes the vacuum's germ-killing features. One TV ad reads: "Just before dying, dust mites report seeing a brilliant flash of light. Ultraviolet light." One print ad asks: "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums?" ...Read the whole story

[Restaurants] Wendy's said it would look to roll out "distinctive national advertising," including for its four-month-old Baconator--and next month will focus on a jalapeño cheddar "double" product, offering a free music download with a purchase upgrade. ...Read the whole story