Tuesday, November 20, 2007
  • Wal-Mart Tries To Pull An Extra Black Friday Out Of Its Hat

    [Retail] "All this creativity from retailers is evidence that they are very nervous about the coming holiday season," says Kathy Sheehan, SVP of GfK Roper Consulting. "With the credit crisis, there's plenty of concern that this will be a soft season, and retailers are strategizing as never before to get people into their stores." ...Read the whole story

  • Campbell Soup Cites Ad Spend, Weather For Slow Sales

    [Food] The company needs to innovate in its core soups business to really boost sales. While Campbell had a smart product in its microwavable ready-to-eat soups, innovations since then have been few, says a Mintel research analyst. "They innovate themselves and then they grind to a halt. The major reason people have stopped buying [Campbell's] products is because they're bored." ...Read the whole story

  • Xerox Report Points To A Refined Marketing Message

    [Technology] The dividends signal good news for the company's strength and performance in the past 10 years since moving away from branding efforts tied to copiers, and into printing and services, says an industry analyst. That's when the company began to phase out stand-alone copiers, integrating the technology in a few printers. ...Read the whole story

  • DeWalt Targets Contractors Through Nascar Sponsorship

    [Retail] "As the [Nascar] brand started growing, we increased participation from series sponsorship to tool-category exclusivity International Speedway Corporation," says DeWalt's director of marketing. "We see tremendous value in the program. For us to be able to put tools in users' hands is critical." ...Read the whole story

  • Gap Dangles Vespa In Online Holiday Promotion

    [Retail] Gap has tapped Yahoo to launch its 2007 holiday campaign, called GapTIDINGS. The promotion centers on letting consumers create video greetings and e-mail them to family and friends. At the Yahoo-hosted microsite, visitors are invited to upload their holiday greetings and automatically enter to win one of three limited-edition Vespa LX50 scooters. ...Read the whole story

  • Dillard's: Tranquility, Third Floor

    Dillard's, the Little Rock, Ark.-based retailer, says it is launching a new Tranquility department, the latest proof that yoga and Pilates have penetrated the very core of Middle America. The departments will stock six yoga-inspired activewear lines that emphasize workout-to-real-life transitions and will open in 100 of its stores by this spring, adding additional locations by next fall.--Sarah Mahoney ...Read the whole story

  • Poland's No. 1 Premium Vodka Wins Medal

    Sobieski Vodka--Poland's No. 1 premium vodka and the world's No. 7 best-selling international vodka--was awarded a Gold Medal and the "Best Buy" award by the Beverage Testing Institute, and was ranked the No. 1 premium vodka and No. 2 overall in a random blind-tasting of 108 vodkas, the largest review of vodkas in its history that included extravagantly priced super-premium brands, the company has reported. Sobieski Vodka, which recently launched in the U.S., was declared "Exceptional," scoring 95 out of 100 points. It was noted to have "Great subtle, pure, and spicy rye flavors with a lively texture and superb ... ...Read the whole story

  • Sun-Times Names Group VP/Marketing

    Sun-Times Media Group has appointed Hunt Kingsbury as Sun-Times News group vice president/marketing. He replaces CMO Art Redmond, who left the company to pursue other interests last year. Other appointments in the Sun-Times News marketing department are: Courtney Price was named senior director, consumer sales and retention, from director, circulation strategy; and David "Willie" Wilkov was named senior director, promotion and marketing, from director, promotions/branding. Kingsbury joined the Sun-Times News Group in January 2007 as director of marketing analytics, providing marketing analyses and support to advertising and Sun-Times News Group publishers throughout the company. He had previously worked for AT&T; ... ...Read the whole story

  • Jockey Debuts Retro Undies At Urban Outfitters
  • Hellmuth Promoted At NBA Entertainment
How to Connect With 'Connected Consumers'

Online communities are a vital source of feedback, opinion and input. How can marketers tune in and participate-without becoming a turn-off? ...More