[Retail] "All this creativity from retailers is evidence that they are very nervous about the coming holiday season," says Kathy Sheehan, SVP of GfK … Read the whole story

Online communities are a vital source of feedback, opinion and input. How can marketers tune in and participate-without becoming a turn-off? Read the whole story

[Food] The company needs to innovate in its core soups business to really boost sales. While Campbell had a smart product in its microwavable … Read the whole story

[Technology] The dividends signal good news for the company's strength and performance in the past 10 years since moving away from branding efforts tied … Read the whole story

[Retail] "As the [Nascar] brand started growing, we increased participation from series sponsorship to tool-category exclusivity International Speedway Corporation," says DeWalt's director of marketing. … Read the whole story

[Retail] Gap has tapped Yahoo to launch its 2007 holiday campaign, called GapTIDINGS. The promotion centers on letting consumers create video greetings and e-mail … Read the whole story