Wednesday, November 21, 2007
  • Blues In Toyland: Can Industry Regain Lost Trust?

    [Retail] Experts say the rapid succession of black eyes may have repercussions far beyond fourth-quarter sales. "It's going to take toy companies a long time to earn back the trust of consumers," says U.S. PIRG Consumer Program Director Ed Mierzwinski. "The toy manufacturers have dug a deep hole for themselves." ...Read the whole story

  • Kraft Waking Up Holiday Travelers, Shoppers With Surprise

    [Beverages] The food giant will not only pay the tolls on some tollways, it will put sample packets of Maxwell House in drivers' hands and make them available at mall kiosks over the Thanksgiving weekend. Both promotions are intended to drive home the point of Maxwell House's new marketing campaign, which runs along the theme, "It's a new morning. Brew some good." ...Read the whole story

  • Alberto VO5 Appeals To Youth Through 'Extreme Style'

    [Packaged Goods] "What we tend to see with younger consumers is they are more open to experimentation and products that provide extreme styling," says a Mintel analyst. "I have to say that it's very clever what they have done because the packaging is very unique, the VO5 logo is quite small and it focuses on extreme style." ...Read the whole story

  • Coke's Global, Holiday Campaign To Launch Over Weekend

    [Beverages] "Bringing people together over Coca-Cola is part of brand's DNA," says a spokesperson, adding that the company has used the Argentine agency that created the spot before. "It's not necessarily a new assignment for them. The beauty of a big system like ours is that if we see things on a local level that makes sense outside of that market, we can use it. It has an international feel." ...Read the whole story

  • Talking Turkey: One Bird's Domination Of The Market

    [Food] Butterball, of course, leads the whole-turkey market, with anywhere from 20% to 30% share, she says. (Store brands are the next-biggest competitors.) And it remains one of the most seasonal businesses around. "About 70% of whole turkey sales happen in the month of November," says the company's brand manager, "and 60% are in the two weeks before Thanksgiving." ...Read the whole story

  • Promotions Marketing Group Leads Way On Integration

    [Strategy] "Consumers will integrate a brand into their lifestyle, choosing it against another brand, going to another store if they can't find it," says interim PMA president Bonnie Carlson. "Every marketer's dream is to have a consumer believe in their brand completely, but it doesn't happen until you've integrated the entire marketing strategy." ...Read the whole story

  • 'Halo 3' Chat Volume More Than Double That Of 'Guitar Hero 3'

    [Gaming] A new study by BrandIntel finds that "Halo 3" "over-achieved" in the casual gaming community, indicating that the game, as complicated as it is and as strong a hardcore following as it has, is also growing share among so-called casual gamers, those who don't do consider themselves serious gamers or talk about games on expert-player Web sites. ...Read the whole story