Tuesday, November 27, 2007
  • Poll: Economy To Stifle The Season's Do-Gooderism

    [Retail] While Americans love to give gifts with soul, the Cone Holiday Trend Tracker finds that the rising cost of energy and housing is impacting this desire in a big way. The percentages of people who will donate or purchase from a retailer supporting a cause are way down from last year. Even the spirit of volunteerism took a hit, with just 25% planning to volunteer, down from 49% last year. ...Read the whole story

  • Cabot Jumps On Greek-Style Yogurt Bandwagon

    [Food] The company had initially planned on targeting the culinary and cooking markets for the product but discovered through research that some people were looking at it as an indulgent snack, so it created a variety of flavors. "It seems like there's a proliferation of different ways to enjoy it," says Cabot's marketing director. "As it becomes more of an understood food for people, you'll start to see more people experiment with it." ...Read the whole story

  • Physical Symptoms No. 1 Usage Driver for Health Sites

    [Pharma] "Again, we found that when it comes to branded sites, lack of awareness, rather than mistrust, is the dominant issue," says Prospective president/CEO Jere Doyle. He adds that it's also clear that brands need to leverage the opportunities in buying search words relating to specific ailments and conditions, and in registering people for e-newsletters that address their illnesses. ...Read the whole story

  • Starburst Title Sponsors Six Flags Tornado Water Rides

    [Food] The experiential effort will be promoted on the candy's Web site. Starburst is again sponsoring Six Flags' concert series, giving special seating to those who buy the fruit chews in the park on the day of the concert. Both companies will run a national sweepstakes, too, dangling downloads, tickets and meet-and-greets. ...Read the whole story

  • 'Family Man' Position In Men's Market Is Eroding

    [Research] A Packaged Facts study suggests that, even though women control family purchases of a range of products, single and divorced men might be the real demographic growth market, especially for discretionary products around style, gadgets and feel-good foods. ...Read the whole story

  • US Airways Inks Partnership With Napkin Network

    [Trend] Since its launch in January of this year, NapAds has created napkin ads for Absolut, American Express, Bacardi, CW2 and Finlandia, among other advertisers. Target venues include restaurants, sports venues, cinemas, amusement parks, colleges, nightclubs and bars. ...Read the whole story

  • Philips To Buy Genlyte For $2.7 Billion

    Philips Holding USA, a subsidiary of Royal Philips Electronics, will purchase Genlyte Group, a leading manufacturer of lighting fixtures, controls, and related products for the commercial, industrial and residential markets, for $2.7 billion. The acquisition, which will follow Genlyte's merger into Philips, will create one of the world leaders in lighting fixtures, controls and related products. The acquisition will be conducted by means of a tender offer for all of the issued and outstanding shares of Genlyte, followed by the merger. The tender offer is subject to a number of customary closing conditions, and is expected to close in the ... ...Read the whole story

  • Disney Dangles Calls From Mickey On Dec. 25

    People who book trips to Walt Disney parks between now and Dec. 23 are being promised a telephone call from Mickey Mouse announcing the good news on Christmas Day. The "Mickey Call" holiday promotion is in its second year. This year, Disney is counting on the 62% of mothers who say they will do at least some of their shopping online, the company says.--Nina M. Lentini ...Read the whole story

  • Jack In The Box Touts Holiday Ball
  • Canon, PGA Tour Extend Marketing Pact
  • SpinVox Taps Wilks For Consumer Marketing
Why Brand Integration Belongs In Your Media Mix

A growing body of research shows brand integration has a significant, measurable impact on brands. But simply getting your logo into a TV scene isn't enough. Effective integration requires a scalable solution, a committed budget and ...More