[Restaurants] The segment continues to be the most profitable daypart for McDonald's, says the company's U.S. COO--who added that it provides a greater percentage … Read the whole story
[Technology] "The tags can help drive sales for NBC Universal and their clients," says Davina Kent, TiVo's VP of advertising sales. "Bundling the tags … Read the whole story
[Sports] Jim Obermeyer, managing director, brand and consumer marketing for Nascar, said team marketers must make brandable personalities of their drivers' authentic personas, and … Read the whole story
[Retail] The same retail woes cutting into home-improvement and department stores sales are spilling over to office products: Staples' same-store sales fell 3% and … Read the whole story
[Beverages] "Our new positioning for Celestial Seasonings is 'tantalizing adventures for the senses,' and our marketing strategy this year revolves around getting that message--and … Read the whole story
[Technology] One industry analyst says the feature is unlikely to sell consumers on a car, the way satellite radio has done. Instead, the new … Read the whole story