Marketing Daily
Wednesday, November 28, 2007
  • McDonald's Intros Breakfast Burrito, Supporting Advertisements

    [Restaurants] The segment continues to be the most profitable daypart for McDonald's, says the company's U.S. COO--who added that it provides a greater percentage … Read the whole story

  • NBCU's TiVo Deal Opens Universe To Advertisers

    [Technology] "The tags can help drive sales for NBC Universal and their clients," says Davina Kent, TiVo's VP of advertising sales. "Bundling the tags … Read the whole story

  • Motorsports Seeks Ways To Grow Base, Focus On Drivers

    [Sports] Jim Obermeyer, managing director, brand and consumer marketing for Nascar, said team marketers must make brandable personalities of their drivers' authentic personas, and … Read the whole story

  • Office Supply Stores Report Weak Quarters

    [Retail] The same retail woes cutting into home-improvement and department stores sales are spilling over to office products: Staples' same-store sales fell 3% and … Read the whole story

  • Celestial Seasonings Breaks Largest Campaign Ever

    [Beverages] "Our new positioning for Celestial Seasonings is 'tantalizing adventures for the senses,' and our marketing strategy this year revolves around getting that message--and … Read the whole story

  • Volvo To Offer HD Radio In Most Vehicles Next Fall

    [Technology] One industry analyst says the feature is unlikely to sell consumers on a car, the way satellite radio has done. Instead, the new … Read the whole story