Friday, November 30, 2007
  • McDonald's: The CMO's Retiring, Long Live The CMO

    [Restaurants] McDonald's has named 18-year company veteran Neil Golden as its new chief marketing officer, succeeding Bill Lamar, who will retire effective March 30. Lamar had been with the company for 22 years. The choice surprised no one. ...Read the whole story

  • Study: Younger Buyers Aren't Much Into Domestic Vehicles

    [Automotive] J.D. Power's 2007 Avoider Study" found that pro-domestic and pro-import vehicle buyers are divergent in age and region. The younger a buyer is, the more he or she is likely to avoid domestic cars and trucks, it found. Conversely, buyers who purchase domestic vehicles are more likely than younger buyers to avoid a vehicle because it's an import. ...Read the whole story

  • Sales Still Plummeting, Sears Turns In Dismal Results

    [Retail] "Sears is a company with a tremendous reputation, a lot of goodwill, and strong product line," says a retail consultant. "But over time, interest has dissipated. They do have great assets to work with, but you've got to work them. Sears is doing 10 mph, and its competitors are going by at 60." Even Sears admits it has much work to do. ...Read the whole story

  • Anheuser-Busch To Wall Street: Beer Biz Still Has Fizz

    [Beverages] Although the leading domestic brewers account for 88.5% of all beer sales, growth has come from new products and specialty brews, such as microbrews, regional brews, and seasonal brews, reports Mintel. That's why A-B's international business is becoming ever more important and why the company has stakes in Mexican and Chinese beer makers. ...Read the whole story

  • Heinz Credits Marketing Strategy For 19% Profit Hike

    [Food] "We have now invested in double-digit marketing increases in five of the last six quarters," says Michael Yeomans, Heinz communications manager. "Importantly, we are getting good returns on this investment, particularly in the U.K., where we supported three new soup ranges with an extensive print and outdoor campaign." ...Read the whole story

  • Dick's Sporting Goods Acquisition Puts It On West Coast

    [Retail] Jeffery Hennion, Dick's Sporting Goods SVP/CMO, says Dick's may integrate marketing promotions with Chick's Sporting Goods. As for Dick's Sporting Goods, on Saturday the sporting goods store chain will debut television and print ads featuring Lance Armstrong as one of the store managers promoting both Nike Training and Nike Livestrong product lines. ...Read the whole story

  • Research: Gourmet, Specialty Sales Expected To Soar

    [Food] "America's fascination with world flavors, along with its growing ethnic population, is also helping to fuel the dramatic growth of gourmet/premium foods and beverages," according to the Packaged Facts report. "As the United States increasingly becomes and recognizes itself as a multicultural society, ethnic foods are soaring in popularity and acceptance." ...Read the whole story

  • Beam Launches 100 Años Verde Tequila

    Beam Global Spirits & Wine, Inc. a Deerfield, Ill.-based unit of Fortune Brands, Inc. is launching 100 Años Verde Tequila under the Sauza brand. 100 Años Verde is the most recent addition to the 100 Años family to join the portfolio in the United States. 100 Años Verde is now available on retail shelves. The company says the 100 Años portfolio is the No. 1 tequila portfolio in volume in the Mexican tequila wholesaler market and No. 2 tequila family in the Mexican retail market. The company is gearing the spirit to 24-to-40-year-old male tequila aficionados for both neat and ... ...Read the whole story

  • Study: Tesco's Fresh & Easy To Crack Top 10 By '15