Marketing Daily Editions for November 2007
- Marketing Daily - Thursday, Nov. 15, 2007
- Forecast: WOM To Top $1 Billion In '07
- Palm Touting Centro As Part Of Everyday Text Messaging
- Ford Creates In-House Think Tank
- Dairy Queen Intros First Gift Card Promo
- Diabetes Drug Avandia Gets Warning
- Frederick's Teasing Customers with First Celeb Catalog Cover
- Happy Customers Go From Sales To Service At Car Dealerships
- Spice Maker McCormick Buys Unilever's Lawry's, Adolph's
- A Greener Holiday As Retailers Embrace 'Lefteousness'
- As Strike Darkens Broadway, Nets Dangle Ticket Swap
- Marketing Daily - Wednesday, Nov. 14, 2007
- Hurtin' Home Depot Lowers Its Forecast
- CompUSA Intros Black Thursday, With Pie
- Wal-Mart Predicts A Mildly Merrier Christmas
- Ford Dealers Tap Into Video Game Advertising
- Obama Debuts Spanish-Language Web Effort
- Kohl's Hooks Up With Fila Sport
- Sharp Campaign Focuses On Design Over Picture Quality
- Reebok Takes Its Turn At A Branded TV Series
- Capital One Launches Pigs Into Flight In Unique Promo
- American Customer Satisfaction Index Down Slightly
- Brands Looking To Put More Money Online
- Unilever Commits To MomLogic.com Support
- Marketing Daily - Tuesday, Nov. 13, 2007
- Constellation Buys Fortune's Wine Biz
- Visa Taps Lucio As 1st Global CMO
- 'Consumer Reports' Warns Against Gift Cards
- Sara Lee Intros Thicker Hillshire Farm Deli Slices
- P&G Fem Care Brands Help African Girls
- Hardee's Brings Back Meat On Meat Sandwich
- Wendy's, Rhapsody Partner In Digital Song Giveaway
- Black Friday Numbers Leave Room For The Blues
- Sports Apparel Company Asks Consumers: 'How Do You Fila?'
- IAB Panelists Offer Advice On How To Reach Families
- Private Label Is Growing But When Will It Take Off?
- Marketing Daily - Monday, Nov. 12, 2007
- Petersen Named GM Of Minyanville Family Media
- Bank Of America IRA Campaign Spells It Right Out
- Research Is The Backbone Of Sponsorships
- Ellis Tapped For VW North America VP/Marketing
- Family Dollar Names VP/Advertising
- Mercury Targets The Design-Savvy With New Voga Brand
- Pepsi To Consumers: The Next Dew's Up To You
- Scion Goes After Target Consumers In Virtual Worlds
- Target Puts The Game Show In Holiday Shopping
- IBM Markets Self To College Kids Via Video Game
- Marketing Daily - Friday, Nov. 9, 2007
- Sealey Joins LECG As Director
- Brand Extensions: Logical, Puzzling Or Hopelessly Out There
- Focus Brands Names Regian CMO
- Radio-Mercury Awards Moving To La-La Land
- Report: Toyota, Honda Most Researched Online
- Kraft Adds Two To Directors Board
- Despite Q3 Loss, Ford Sees Reason To Be Optimistic
- October Beat September, But Sector Is Still Soft
- Reeling From Q3 Loss, Vonage Plans To Ramp Up Ads
- Rite Aid CMO to Leave Company
- Sears Positions Self As Holiday Wish Grantor
- Marketing Daily - Thursday, Nov. 8, 2007
- Wal-Mart's Biggest Marketing Tool? Its Web Site
- Purple Pill Plus Offers Instant Rebates
- Iconix Inks Deals For Its Brands
- Bridgestone Cuts Two-Year Super Bowl Half-Time Deals
- Convenience Stores Sign Deal With Nielsen
- Solo Cup Grips Shoppers' Attention In Times Square
- Kia Launches Pre-Owned Program For '08
- Coke's Fuze To Be Sold On American Airlines
- Kellogg Elects Knauss To Directors Board
- Drugmakers Should Focus On Symptoms, Study Finds
- Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
- Study: Customer Service Should Be Central To Strategy
- Research Shows '07 To Be Epochal For Internet Ad Spending
- Marketing Daily - Wednesday, Nov. 7, 2007
- Evangelicals More Diverse Than Might Be Assumed
- General Motors Shooting Year-End Ads In Dealership
- A Dozen Major Brands Ink Facebook Deal
- Merkle Gets Top Database Marketing Scores
- ANA Honors Marketers For Multicultural Efforts
- Pharmas Launch Constipation Drug Campaign
- Pepsi Now Owns Ukraine Juice Company
- Burger King Taps Jacomino For Latin America
- How To Balance Brand Building And Promotion
- Dark Chocolate Introductions Put Pressure On Premiums
- Discovery's Integrated Marketing Draws Viewers To Show
- GM Intros Pontiac Vibe With Pomp, Circumstance
- Report: Consumers Are Stockpiling Unused Credit Cards
- Marketing Daily - Tuesday, Nov. 6, 2007
- Toyota's New Corporate Campaign Asks 'Why Not?'
- Dr Pepper Intros Advergame For The IPhone
- Beam Launches Redesigned Web Site
- Pepsi Realigns Corporate Structure
- Sony's New PlayStation Effort Coincides With Launch
- Jockey Invites Consumers To Join The 'UnderWars'
- McDonald's Touts Greenness With 'Bee Movie' Tie-In
- Mattel's Fisher-Price Focuses Smart Cycle In TV Ad
- Benchmarking: Beginning Of A Measurement Commitment?
- Marketing Daily - Monday, Nov. 5, 2007
- General Mills Invites Kids To Eat Own Words
- Report: Market For Tea To Double In 5 Years
- Ford CMO Farley Gets More Duties
- Chico's CMO To Leave Job Feb. 2
- Toyota, DeGeneres Team In Retro, Live TV Advertising
- Petition Seeks To Keep P2P Networks Open For Marketers
- Gift Spending Will Hold Steady or Rise, Surveys Predict
- Pond Radio Takes Best Of Show In Inaugural EAR Awards
- Deal Puts Infiniti EX In Bloomingdale's Holiday Windows
- Marketing Daily - Friday, Nov. 2, 2007
- Chrysler Pares Vehicle Portfolio, Cuts 10,000 Jobs
- Target Sets Up Model-Free Fashion Show
- Midwest Airlines Launches Cookie Dough Line
- Get Real: Hire a Chief Experience Officer
- Clorox Will Take 'Hands Off' Approach to Burt's Bees
- Sprint Did Anything But As Q3 Earnings Sink
- FedEx, NBA Pact Points Up Their Internationality-ness
- American Express Adds Simon Property Group to Mall Partners
