• High Gas Prices Push Consumers Toward Smaller Vehicles by Karl Greenberg

    [Automotive] A Kelley Blue Book executive says that generally, consumers are downsizing. "You are not seeing so many full-size sedans; consumers are becoming more attuned to the fact that fuel costs will remain high. They are spending more time eyeballing higher-fuel-economy vehicles than they have in the past 10 or 15 years." ...Read the whole story

  • Activist Group Threatens Suit Over Sara Lee Bread Claims by Nina Lentini

    [Food] Sara Lee says the product is designed to help consumers transition from the taste and consistency of white bread to a "blend of whole wheat and enriched wheat flour ... similar to how consumers transition from whole milk to skim milk using 2%." "One such transitional product is Sara Lee Soft & Smooth Made with Whole Grain White Bread. We believe that it clearly describes the product." ...Read the whole story

  • U.S. Marketers Need To Adapt 'Siti Web Per Mercati Mondiali' by Laurie Sullivan

    [Strategy] Successfully reaching consumers internationally takes more than translating content from one language into another, says JupiterResearch VP Zia Daniell Wigder. "The meaning gets lost in the translation. You need to take into account terminology and consumer preferences." ...Read the whole story

  • Major League Baseball's Loyalty Index Reaches Nadir by Karl Greenberg

    [Sports] "Given that sports fans are not exclusive in terms of time they allocate watching games or how they spend money on licensed sports merchandise, there is no way effects are neutral; it eats away at the foundation of authenticity of the game," says Brand Keys president Robert Passikoff. ...Read the whole story

  • ConAgra Reformulates Popcorn To Delete Suspect Ingredient by Nina Lentini

    [Food] The nation's largest popcorn maker is developing an integrated campaign that will tout the fact that its reformulated Orville Redenbacher and ACT II microwave brands no longer contain added diacetyl, a creamy, buttery flavoring. The upcoming campaign will include TV, online, PR and POS. ...Read the whole story

  • New Balance To Launch Girly-Girl Sneaker Line by Sarah Mahoney

    [Retail] Shoe marketers are scrambling to find the best ways to sell shoes, now that high-priced athletic endorsers make less sense. Some companies certainly use celebrities, says an industry analyst, "but for most, it's been much more about being in the right kind of retail outlet, as opposed to athletic specialty stores." ...Read the whole story

Follow MediaPost