Marketing Daily
Thursday, December 20, 2007
  • Viacom, Microsoft In Huge Deal To Sell Online Ads

    [Technology] "We have won about 50 deals since acquiring Atlas in the fall, but this is by far the largest," says Yusuf Mehdi, Microsoft's … Read the whole story

  • Marketers On Board With New U.S. Energy Bill

    [Automotive] Automakers routinely opposed higher CAFE. The Big Three, even a recently as June, urged lawmakers to kill the proposal because, they argued, the … Read the whole story

  • Consumers Trust Advocacy Groups, Grocers Most Of All

    [Research] Bob Giblin, research director at GfK Roper, says he was surprised to find fast-food companies were held in such low esteem in consumers' … Read the whole story

  • Study: More Men Than Women Put Off Holiday Shopping

    [Retail] More dawdling signals that consumers are worried about money or that they're holding out for price cuts. And so far, the average person … Read the whole story

  • Chevron Updates Web Site With Tour, 'Ask Mr. Gasoline'

    [Automotive] "We launched Techron in 1995 and have had the same site for a long time; it was time to make it more interactive, … Read the whole story

  • ING Campaign To Support Relaunch Of ShareBuilder Site

    [Financial Services] ShareBuilder targets young and first-time investors, the spokesperson says, so ads are also placed on sites like MySpace and Facebook. Other ad … Read the whole story