Wednesday, December 26, 2007
  • Gears Up For Valentine's Day Launch

    [Retail] The site, which targets women 18 to 44, will be ad-supported, allowing sponsors to buy video ad overlays, ShoeTube Boutique microsites, banners, and contest and polling efforts. So far, Nine West has signed on to promote its 30th anniversary as well as the launch of its fall 2008 boot line. ...Read the whole story

  • Chrysler Refutes Reports Its Financial Situation Is Critical

    [Automotive] CEO Robert Nardelli, writing in Chrysler's blog, conceded the reports, but said they were inaccurate. He said Chrysler is "meeting and, in many cases, is exceeding its financial targets heading into 2008." Chrysler has "ample liquidity" and is fully funded with working capital, he wrote. ...Read the whole story

  • AT&T Experience Stores Follow Apple's Lead

    [Telecom] The tech industry has become more active in educating consumers on highly complex products and services hitting today's market, says one analyst. "For the most part, the carriers have relatively low churn until they put the products and services directly in the hands of consumers. The consumer gets to test the products, and there's no surprise when they get them home." ...Read the whole story

  • CMOs Need To Be Pro-Active In Order To Advance

    [Research] The survey found that only 20% of the average CMO's time is spent developing relationships with peers. A Forrester analyst says CMOs need to get to know other aspects of the company's business--such as finance and product development--if they want to be taken seriously in the boardroom. And they're going to have to actively seek out that information. ...Read the whole story

  • Hispanic Consumers More Receptive To E-mail Marketing

    [Research] Marketers are beginning to pay heed, with more offering Spanish-language options on their Web sites and in other communications. But most of these are verbatim translations of the English versions. Forward-thinking marketers may want to consider new communications targeted specifically to Hispanics. ...Read the whole story

  • GNC Names Kaplan CMO

    Pittsburgh-based General Nutrition Centers has named Beth J. Kaplan as president, chief merchandising and marketing officer. She will focus on brand-building initiatives for the nutritional supplement retailer. Kaplan previously held senior management roles at Limited Brands, Rite Aid and Procter & Gamble. At Rite Aid, Kaplan negotiated the drug store retailer's strategic alliance with GNC.--Tanya Irwin ...Read the whole story

  • Altoids Mints Tin Is New 'Monopoly' Token

    The new game, "Monopoly: Electronic Banking Edition," features its first mint token, the Wm. Wrigley Jr. Co.'s Altoids Mints tin. The new edition also features pop-culture icons like the NASA Space Shuttle and a flat screen TV. "These updated tokens are extremely relevant in the 21st century and provide an additional layer of fun and authenticity for players as they enjoy our new contemporary edition," said Matt Collins, vice president/marketing at Hasbro Games, in a statement.--Nina M. Lentini ...Read the whole story