Marketing Daily
Thursday, December 27, 2007
  • Toyota Nips At General Motors' Heels, Sees Big '08

    [Automotive] One industry consultant says that, in spite of new vehicles, GM still is behind Toyota in revisions, refreshenings and launches. "They should have … Read the whole story

  • Holiday Shoppers Greened Up Their Act, Survey Finds

    [Retail] When consumers had the opportunity, they purchased gifts to fit their social conscience," says KPMG. "The 'green quotient' and a product's country of … Read the whole story

  • Corporate Citizenship Having Hard Time Catching On

    [Research] "The reality is, they haven't really built [corporate citizenship] into their business plans," says Bradley Googins, executive director of the Boston College Center … Read the whole story

  • Big Brand Names Offer Post-Holiday 'Gifts'

    [Entertainment] Alongside the commercials from "the coolest brands, Firebrand promotes a treasure-trove of contests, promotions and sweepstakes, from a Microsoft Xbox 360 game console … Read the whole story

  • Motorcyclists Take Issue With Dealership Experiences

    [Automotive] J.D. Power's study find that overall satisfaction has steadily increased while satisfaction with the sales experience has remained relatively flat since 2003. "One … Read the whole story