Marketing Daily
Friday, December 28, 2007
  • Year In Review: Auto Biz Made For A Good Read

    [Automotive] With crude oil approaching $100 a barrel and gasoline topping $3 for much of 2007, and the credit crisis putting negative pressure on ... Read the whole story

  • Consumers Resolve: Lose Weight, Quit Smoking, New Job

    [Research] But thanks to economic worries, "we expect people to focus a lot of time and energy improving their careers and getting out of ... Read the whole story

  • Valassis To Rebrand, Move Online With RedPlum.com

    [Strategy] The site aims to provide consumers with shopping deals covering all aspects of life, says Brian Costello, GM/interactive at Valassis. "We're trying to ... Read the whole story

  • Celeb Endorsements Don't Hold Much Sway Over Voters

    [Politics] A study by E-Poll Market Research, which researches celebrities and brands, finds that celebrities are not as influential in politics as they may ... Read the whole story