Friday, December 28, 2007
  • Year In Review: Auto Biz Made For A Good Read

    [Automotive] With crude oil approaching $100 a barrel and gasoline topping $3 for much of 2007, and the credit crisis putting negative pressure on the auto market, small was big, and mpg trumped hp. ...Read the whole story

  • Consumers Resolve: Lose Weight, Quit Smoking, New Job

    [Research] But thanks to economic worries, "we expect people to focus a lot of time and energy improving their careers and getting out of debt," Nielsen reports. It expects resolutions related to debt reduction to increase sharply. And it says resolutions related to saving money will rise, from 11% to 24% of all finance-related resolutions. ...Read the whole story

  • Valassis To Rebrand, Move Online With RedPlum.com

    [Strategy] The site aims to provide consumers with shopping deals covering all aspects of life, says Brian Costello, GM/interactive at Valassis. "We're trying to find good deals we think you'll like, and provide marketers with another way to go out and tell consumers what's going on," he says. ...Read the whole story

  • Celeb Endorsements Don't Hold Much Sway Over Voters

    [Politics] A study by E-Poll Market Research, which researches celebrities and brands, finds that celebrities are not as influential in politics as they may be in selling products, fashion, entertainment and books. In fact, says E-Poll, some endorsements may actually work against the candidates. ...Read the whole story

  • 7-Eleven To Give Away Coffee On New Year's Eve

    7-Eleven stores will mark 20 years of giving away cups of coffee and other hot beverages on New Year's Eve. The company will give away free drinks from 11 p.m. on Monday until 7 a.m. on Tuesday. Participating stores will have "Free Coffee" signs posted in their windows. Since ringing in the 1988 New Year, 7-Eleven stores across the United States have given away more than 1 million cups of coffee as part of its free-coffee program for late-night revelers and drivers.--Nina M. Lentini ...Read the whole story

  • Tesco's Fresh & Easy Collects Holiday Trash

    Proving that it intends to woo American consumers with retail options that are timely, convenient, and more politically correct than the average supermarket, Tesco's Fresh & Easy Neighborhood Market says it will recycle holiday greeting cards. The U.K.-based retailer says it has installed drop boxes at each of its 27 U.S. grocery markets, sprinkled around Southern California, Nevada and Arizona. Proceeds from the sale of the recycled cards will go to American Forests, a non-profit organization that focuses on planting trees in restoration areas throughout the country. The move is just one more way Fresh & Easy is trying to ... ...Read the whole story