Marketing Daily Issues for January 2008
- Marketing Daily - Thursday, Jan. 31, 2008
- GMC's Super Bowl Ad Bows 'Never Say Never' Theme by Karl Greenberg
- AT&T, Yahoo Agree On Ad Revenue Share Plan by Laurie Sullivan
- Tracking The ROI On Super Bowl Buzz by Sarah Mahoney
- Wal-Mart, Disney Team On 'Hannah Montana' Line by Laurie Sullivan
- DMA Points To ROI: Direct Works For Cars by Karl Greenberg
- Mrs. Fields Sells Great American Cookie To NexCen
- Newman's Own Is Out With Wine Line
- LG Electronics To Offer 'Techorating' Tips
- Chick-fil-A Posts 40th Year Of Sales Gains
- Edmunds: $2.80 Per Gallon Gets Car Buyers' Attention
- Chili's Recruits Football Players In Burger Promo
- Consumers To Show Softer Side This V-Day
- Marketing Daily - Wednesday, Jan. 30, 2008
- Wal-Mart Leverages Economic Concerns With Promotion by Sarah Mahoney
- BrandIntel Study Reveals Some Surprise Winners by Karl Greenberg
- Marketers Can Take Advantage Of Poor Economic Climate by Aaron Baar
- Taco Bell's Super Bowl Ad Emphasizes Meal Quality by Karl Greenberg
- Survey Finds Most Boosting Experiential Ad Budgets by Laurie Sullivan
- Disney Extends 'Year Of A Million Dreams'
- Svedka Vodka Campaign Centers On 'Super Tuesday'
- Godiva Offers All Things Chocolate In Promotion
- Valentine's Day Retail Spend Expected To Be Flat
- IGA Puts Brands Into 'Burnout Paradise' Game
- Marketing Daily - Tuesday, Jan. 29, 2008
- Don't Look For Warm Reception For Diesel-Powered Vehicles by Karl Greenberg
- Wendy's To Set Self Apart As 'W-a-a-a-ay Better Than Fast Food' by Nina Lentini
- Despite Turmoil, Sprint Scores Super Bowl Sponsorship by Laurie Sullivan
- Nick-At-Sea: SpongeBob's Parent Teams With Royal Caribbean by Sarah Mahoney
- Teleflora, Hearst And NBC Launch Mother's Day Campaign by Karl Greenberg
- American Express Profits Fall 10%, Cautious On 2008
- Amy Shea Joins Brand Keys As EVP
- Sears Taps EVP/Supply Chain As Interim CEO
- Delia's Names Martin To Head Brand Unit
- Diageo Acquires Rosenblum Cellars
- Hershey Raising Prices On Third Of Line
- Jiffy Lube Bows Cause-Related Campaign
- Coors Light In Hispanic Effort For Super Bowl
- Football Players, Moms Join Campbell's Soup Promotion
- Wrigley Backs 'Give Kids A Smile' With Donations
- Living In A Branded City, Underground Commentary by Karl Greenberg
- Marketing Daily - Monday, Jan. 28, 2008
- Truck Marketers Take Aim At Quickly Shifting Target by Karl Greenberg
- New Dunkin' Donuts Marketing Runs On Videos by Karl Greenberg
- SpaFinder: Gift Cards Are Platform For Other Revenue Opportunities by Karlene Lukovitz
- Toyota Expands Scion Lineup In Gaia Online by Laurie Sullivan
- McDonald's Pulls Ads From Suggestive Online Content by David Goetzl
- Professor: Super Bowl Advertisers' Stock Rises
- WaMu Upgrades Site, Speeds Processes
- Tyson Revamps Antibiotic-Free Chicken Ads
- 'Playboy' Readies Super Bowl Party
- Fans Line Up For Nike's Commemorative Air Jordan
- NFL To Advertise Self At Super Bowl
- Distilled Spirits Market To Slip In 2008, Council Says
- Brigham's Ties Give-away To Super Bowl
- Luxury Brands Can Succeed In Economic Downturns Commentary by Milton Pedraza
- Marketing Daily - Friday, Jan. 25, 2008
- NHL All-Star Game Attracts Deep Pockets by Laurie Sullivan
- J.D. Power Says Hummer Has Friendliest Web Site by Karl Greenberg
- Hershey Hustles To Boost Marketing, Launch Premium Products by Sarah Mahoney
- Food Intake, Obesity Handled Differently, Same World Over by Aaron Baar
- GM's Chevy Division Hopes To Paint Tinseltown Green by Karl Greenberg
- MySpace's Berman To Head Marketing, Content
- Dove Kicks Off V-Day With Sparkly Sweepstakes
- Jeep To Promo Brands At Winter X Games
- Here's What Merck, Schering-Plough Should Do Commentary by Robert Kadar
- Marketing Daily - Thursday, Jan. 24, 2008
- Super Bowl-Related Sales Approach $10 Billion by Sarah Mahoney
- Chrysler Puts Brand Thoughts In Engineers' Minds by Karl Greenberg
- Marketers Struggling With Acceptance Of Software Apps by Laurie Sullivan
- Saturn Set To Tout Its Green-iosity With 'Rethink' Tag by Karl Greenberg
- Mickelson, Crowne Plaza Looking For No. 1 Fans
- Tyson Debuts Online Olympics Promotion
- CVS Pharmacy Starting Monthly Magazine
- Alpine Electronics In 'Rock The Dash' Promo
- Southwest, Chase Back Lenny Kravitz Tour
- Tim Hortons Offers Free Samples Of New Line
- Pepsi, NFL, VH1 In Super Bowl Fête
- Bank Of America Adds Nascar Names
- Ostrov To Lead Bausch & Lomb As CEO
- Marketing Daily - Wednesday, Jan. 23, 2008
- KFC Dares Super Bowl Players To Do 'Chicken Dance' by Nina Lentini
- Apple Defies Slump, Reports Strong Sales, Profit by Laurie Sullivan
- 'Good,' 'Quiet' Are Marketing Keys Now, Says Analyst by Karlene Lukovitz
- Council: Customer Affinity Is New B2B Marketing Measure by Karlene Lukovitz
- Unilever Updates Butter Campaign With Wry Look Back by Karl Greenberg
- CareerBuilder.com Campaign Offers Sense of Empowerment by Karl Greenberg
- TurboTax, Comedian Team For Promotion
- Whole Foods Bags Plastic; Gives Away Reusables
- Sprint Lops 4,000 Jobs, Closes 125 Stores
- Hasbro Marketing 'Cloverfield' Monster
- Domino's Pizza Shuffling U.S. Operations Brass
- New York City Forcing Calorie Counts On Menus
- Marketing Daily - Tuesday, Jan. 22, 2008
- Marketers Ready To Address 45% Of Super Bowl Audience by Sarah Mahoney
- Consumers Less Reliant On TV, More Reliant On Inserts by Aaron Baar
- Analysts Seek 'Aha!' Moment In Super Bowl Advertising by Laurie Sullivan
- Mintel: Taste For Imported Beer Strong, Growing by Karl Greenberg
- O'Charley's Campaign Puts Its Brand On A Roll by Karl Greenberg
- Domino's Adds Online Elements To New Campaign
- P&G Invites Consumers Into Bounce Ads
- Supreme Court To Hear 'Light' Cigarette Case
- Organically Grown Signs Licensees
- Hardee's Reprises Hillshire Farm Sausage
- NPD: 'Guitar Hero' Sets Industry Record
- Domino's Delivers An Experience Commentary by Nina Lentini
- Marketing Daily - Monday, Jan. 21, 2008
- Wal-Mart Dials 1-800-Contacts, Orders New Pair by Nina Lentini
- Nintendo Launch Party Boosts Marketing For Retailers by Laurie Sullivan
- New Anti-Smoking Ads Turn Marketing On Its Ear by Karl Greenberg
- Trendspotting: Fashion E-Tailing Gets Personal by Sarah Mahoney
- Marketers Make Friends With Savvy Online Consumers by Kelly Shermach
- Italian Trade Panel Taps Rossellini For Campaign
- Nike Promotes Cook To Head Of Jordan Brand
- Pizza Hut's New Ad Encourages Kids To Vote
- Sizzler Offers Californians Steak Dinners For One Cent
- Target To Sell Home, Baby Items Line
- Tastykake Launches New Low-Fat Line
- Marketing Daily - Friday, Jan. 18, 2008
- As Luxury Brands Sputter, Saks Tests New 'Off 5th' Concept by Sarah Mahoney
- Unilever Targets Young Women Who Watch Super Bowl by Karl Greenberg
- Early Marketing/R&D Integration Key In Drug Launches by Karlene Lukovitz
- How Do You Market Open-Source Applications That Are Free? by Laurie Sullivan
- Consultancy Mines Data To Develop 'Vehicle DNA' by Karl Greenberg
- McDonald's Ends Report Card Advertising
- AMA Broadens Definition Of 'Marketing'
- BK Creates, Fills Inclusion, Talent Management Job
- Cohen To Head Consumer Marketing At Condé Nast Pubs
- Heidi Klum, Diet Coke Pair For Disease Awareness
- Domino's Challenges Consumers To Create Perfect Pizza
- Kelly Ripa Partners With Ryka
- Pepsi's Naked Juice To Be Sold At Starbucks
- United Negro College Fund Rebrands Self
- Pepsi Plans Super Bowl Campaign For G2
- American Eagle Expands, Plans Online Kids Store
