Tuesday, January 22, 2008
  • Marketers Ready To Address 45% Of Super Bowl Audience

    [Sports] Experts say there are two reasons behind the switch. The first is the writer's strike. "There is nothing else out there," says one. And even in a good year, the Super Bowl beats the stuffing out of the Oscars for reaching women. But also, there is a shift among the types of women watching the game. Baby Boomer women are a growth audience, with women 55-plus up 25% since 2003. ...Read the whole story

  • Consumers Less Reliant On TV, More Reliant On Inserts

    [Research] A decade's worth of research by Vertis Communications shows that marketers who think that an insert is just another part of their media mix--or a place to offer a coupon on a commodity product--may want to think twice about the importance of the medium. ...Read the whole story

  • Analysts Seek 'Aha!' Moment In Super Bowl Advertising

    [Research] The top vote-getter will receive the first annual Firebrand Water Cooler trophy, a tongue-in-cheek award to recognize the most talked-about commercials the day after the game. "To the ad industry, Monday after the game is the biggest day because that day everyone talks about the brands that ran commercials on Sunday," says Firebrand CMO Shari F. Leventhal. ...Read the whole story

  • Mintel: Taste For Imported Beer Strong, Growing

    [Beverages] The consultancy says the upgrade trend is being driven--as in other consumer packaged goods, appliance and auto market segments--by the expansion of higher-income households in the U.S. The firm notes that from 1999-2006, the number of households pulling in over $75,000 increased by 50%, or nearly 12 million. ...Read the whole story

  • O'Charley's Campaign Puts Its Brand On A Roll

    [Restaurants] The vice president/marketing says that, although the rolls are central images, each of the spots focuses on a particular promotion, and that there will be three TV spots initially, growing to six spots over the course of the campaign. "It's the most comprehensive campaign we have ever done." ...Read the whole story

  • Domino's Adds Online Elements To New Campaign

    Domino's Pizza is rolling out new elements of its "You Got 30 Minutes" campaign, which it launched last fall, after signing Miami agency Crispin Porter + Bogusky as AOR, replacing JWT, a WPP shop. The new ads, which broke on Christmas Eve, brought back the company's brand promise from over a decade ago that it could deliver a pizza in half an hour or you get a discounted or free pie. The new Web site extends the 30-minutes idea with the notion that consumers have 30 minutes to explore dominos.com. The site, which promotes Domino's current promotion, "Big Fantastic Deal," ... ...Read the whole story

  • P&G Invites Consumers Into Bounce Ads

    Procter & Gamble is promoting its Bounce fabric-softener brand with a promotion that gives consumers a chance to appear in print ads. The effort, "Do You Bounce Beyond the Dryer?," features lifestyle maven Sissy Biggers, host of "A Big Life" on MSN.com and contributor to the "Today Show" and the "CBS Early Show." She will exhort consumers to submit stories of the different ways they use Bounce dryer sheets outside of the dryer, and she will also judge the stories. All Bounce alternative use stories submitted on BounceEverywhere.com will be entered into the grand prize sweepstakes judged by Biggers, and ... ...Read the whole story

  • Supreme Court To Hear 'Light' Cigarette Case

    The U.S. Supreme Court will hear Altria Group v. Stephanie Good to determine whether the nation's largest cigarette producer, Philip Morris, should be shielded from liability in connection with its representation that Marlboro Lights are lower in tar and nicotine, and in its use of "Lights" as a description. Plaintiffs said in their brief that "for over 30 years, Philip Morris falsely reported on its cigarette packages that consumers would receive lower amounts of tar and nicotine from Marlboro Lights than from regular Marlboro cigarettes." Plaintiffs allege that Philip Morris is exposed to liability for fraud under state consumer protection ... ...Read the whole story

  • Organically Grown Signs Licensees
  • Hardee's Reprises Hillshire Farm Sausage
  • NPD: 'Guitar Hero' Sets Industry Record
Domino's Delivers An Experience

So Monday afternoon my daughter asks if we can order a Domino's pizza so she and her sister can better study for their exams today (good luck, kids!). ...More