[Sports] Anheuser-Busch, Bank of America, Cisco Systems, Ticketmaster, Verizon and XM Satellite have committed more than $10 million to participate in local and national marketing promotions, run concerts and flaunt their affiliation with the NHL. ...Read the whole story

[Automotive] Arianne Walker, director of automotive marketing and media research at J.D. Power, says that the vast majority--around 70%--of new-vehicle buyers are going online to shop for vehicles, and that over the past eight years, the popularity of manufacturer sites has grown. ...Read the whole story

[Food] "The bigger problem for Hershey is finding a way for consumers to understand the relationship between Hershey's reputation as a children's and mass market chocolate company," says a recent Mintel report, "and its desire to be a purveyor of premium products." ...Read the whole story

[Research] Marketers of food and diet products should note not only that there are cultural differences and similarities when it comes to food and weight management, but also that consumers around the globe try more than one tactic when trying to manage weight, new research from Synovate finds. ...Read the whole story

[Automotive] Chevrolet will have 100 Tahoe Hybrids, FlexFuel E85 Tahoe and Suburban SUVs on hand to take talent to the awards telecast and related events. GM says it will be the first time a "fuel-friendly" fleet of vehicles this size has been part of a branded partnership for a major awards show. ...Read the whole story

Yes, the makers of Zetia and Vytorin are taking out full-page ads in national newspapers, but what percentage of people currently taking these drugs and ... ...More