Marketing Daily Issues for January 2008

Marketing Daily - Thursday, Jan. 17, 2008
Brand Extension Needs To Fit Product, Service Mission by Aaron Baar
Apple Brings TV Marketing Into Focus by Laurie Sullivan
Quality Of Brand Awareness On Super Bowl Is Winning Key by Karl Greenberg
L.L. Bean Jumps To No. 1 In Customer Love by Sarah Mahoney
Infiniti Kiosk To Enter New Dimension On Design Tour by Karl Greenberg
Virgin Mobile Taps Stohrer For CMO
Mars Injects Java Into Twix
For Chinese Olympic Audience, Coke Is It
Chrysler, Nissan Ink Deal For South America
Wrigley Taps Interbrand For Packaging Graphics
Fenway Sports Group Adds Japan Trip
Marketing Daily - Wednesday, Jan. 16, 2008
Hyundai Looking For Brand-Boosting Halo In Genesis by Karl Greenberg
CMOs Predict Marketing Spend Will Increase by Sarah Mahoney
With Microsoft, Firm Brings Interactivity To Retail by Laurie Sullivan
BMW Looks To Mini As It Launches New Series In U.S. by Karl Greenberg
Gift Cards: 5% Growth Projected Through 2012 by Karlene Lukovitz
Marketers Brace For Fallout From Vytorin Report by Nina Lentini
Wrigley CIO To Retire, Peterson To Succeed Him
Kroll To Head Worldwide Marketing For Warner Bros.
Liz Claiborne Names Mizrahi Creative Director
Aussie Wine To Debut In U.S. In January
Marketing Daily - Tuesday, Jan. 15, 2008
They Were Mixing It Up At The Auto Show In Detroit by Karl Greenberg
Pepsi Stuffs DRM-Free MP3 Giveaway In Super Bowl Ad by Laurie Sullivan
Trade Group Predicts Weaker Sales Through First Half by Sarah Mahoney
Audi Gears Up For Super Bowl Ad, Sedan Launches by Karl Greenberg
Dunkin' Donuts, Milky Way Heat Up Hockey Games by Nina Lentini
Potential Remains For Exploitation Of Boomer Market by Aaron Baar
Kimberly-Clark, 'The View' Team For Sweepstakes
Wal-Mart Intros New Green Line From Clorox
CKE, Coca-Cola Renew Beverage Pact
'New York' Magazine 3rd In Ad Pages For 2007
Caraco To Market OTC Antihistamine Drug
A-B Moves Chelada Product Coast To Coast
Priceline.com Unveils New 'Negotiator' Ads
Marketing Daily - Monday, Jan. 14, 2008
General Motors Chair Talks Trash, Debuts New Hummer by Karl Greenberg
Look For Mini Mac, IPhone Upgrades From Macworld by Laurie Sullivan
Wachovia Aims To Make Savings Accounts More Fun by Sarah Mahoney
Mercedes-Benz Unveils GLK, Outlines Marketing Support by Karl Greenberg
Coke To Bow New Spot, Expand Can Design Contest by David Goetzl
Starbucks Promotes Davenport To SVP/Marketing
Burger King Backs Super Bowl Gospel Celebration Contest
Caribou Coffee Sales Up 5% In Quarter
Alltel Contest Seeks 'Chief Basketball Officer'
Best Buy Feels Declines In TV Demand
Abercrombie Readies Underwear Launch
Marketing Daily - Friday, Jan. 11, 2008
Kia Motors Inks Multi-Year Partnership With NBA by Karl Greenberg
Face It: Emotion Should Be Measured, Harnessed, Says Consultant by Karlene Lukovitz
Microsoft Faces Challenge Of Marketing All Of Xbox 360 by Laurie Sullivan
A Pleased Mitsubishi Re-ups With Arena Football by Karl Greenberg
It's Official: Consumers Are Sucking It In by Sarah Mahoney
Consumers Consider Sustainability In Choosing Brands by Erik Sass
Hair Club, Playboy.com Co-Brand Online Game
Panic At The Disco To Headline Honda Tour
HP Hood Intros Chocolate Champions IttiBitz
Diageo Adds To Its Category Lineup
Del Monte Intros New Fruit Products, Site
Marketing Daily - Thursday, Jan. 10, 2008
At CES: Panasonic Targets Gamers With No-Lag Projector by Laurie Sullivan
P&G Invites Consumer Videos In Swiffer Cross-Promo by Karl Greenberg
Mars' Pedigree Fetches Role In Tonight's 'Apprentice' by Aaron Baar
KPMG: Industry Is Past Rockiest Part Of Road by Karl Greenberg
VF Corp. Raises Outlook, Is Bullish On Five-Year Plan by Sarah Mahoney
Target's Ulrich To Retire As CEO
General Motors To 'Drive' GOP Convention
Bolla Wines Marks Anniversary With Tour, Contest
Will Garmin Lose Its GPS Edge?
Life After Text-Messaging: Gen Y Loves Luxury Paper
Marketing Daily - Wednesday, Jan. 9, 2008
Sony Enters GPS Navigation Market At CES by Laurie Sullivan
P&G Ties New Dawn Campaign To Football Bowl Season by Karl Greenberg
Bundling Strategies Driving Consumer Tech Growth in 2008 by Karlene Lukovitz
Sears Hopes Snapper Brand Will Bring More Green by Sarah Mahoney
K-C Launches Largest Non-Trad Effort For Cottonelle by Karl Greenberg
Pfizer Taps Susman For Communications
Tyson, Kemin To Develop Pet Food Flavors
DMA To Let Consumers Opt Out Online
Coca-Cola Backs USO, Heart Month
Freeman Is New CMO For Turner Broadcasting
Michael Jordan, Nike Unwrap Air Jordan XX3
Will McDonald's Drive Loyalty In Coffee Category? Commentary by Robert Passikoff
Marketing Daily - Tuesday, Jan. 8, 2008
Starbucks Slows Ship, Begins Return To Safer Harbor by Nina Lentini
HD DVD Fallout Could Create Marketing Nightmare by Laurie Sullivan
TD Banknorth Launches 'Good Cop' Credit Card by Sarah Mahoney
How Delightful Do We Find Cars? Let Them Count The Ways by Karl Greenberg
Xerox Rebrand Animates Logo, First Time In 40 Years by Karl Greenberg
Online Holiday Shopping Tally Down Slightly From Forecast by Tanya Irwin
National Car, Northwest Team For Promo
P&G Sues To Protect Its Herbal Essences Brand
Ketel One Backs Bublé's U.S. Tour
Krispy Kreme CEO Replaced By Board Chair
Marketing Daily - Monday, Jan. 7, 2008
New Chevy Malibu In Short Supply. That's Good. Wait, It's Bad by Karl Greenberg
More Consumers Research Packaged Goods Online Before Purchase by Sarah Mahoney
Geico Teams With Zoos For Tours, Launches New Ads by Karl Greenberg
Papa John's Kicks Off 'TEXTra' Promo For Football Season by Nina Lentini
Gen Y Seeks Service, Rewards From Financial Institutions by Tanya Irwin
Smith Now Heads Tyson's Consumer Products Unit
Report: Claiborne To Shed Ellen Tracy Brand
Wendy's Reports Quarterly, Annual Sales
Candidate's N.H. Ad Focuses On Military Support
10 Easy Ways To Build A Breakthrough Direct Response Business Commentary by Tom Connerty
Marketing Daily - Friday, Jan. 4, 2008
Toyota Passes Ford In Drive To Become No. 2 In U.S. by Karl Greenberg
Dell, Lenovo Introduce New Computers by Sarah Mahoney
Monroe Struts Its Stuff In Squirrelly New Campaign by Nina Lentini
Super Bowl: Nice And Cheesy Does It For Salesgenie by Karlene Lukovitz
Samsung, Reactrix To Showcase Ad Platform At CES by Laurie Sullivan
General Motors Turns Its Attention To 'Next' New Thing by Karl Greenberg
Jones Soda Hires Ricci As COO
Groups Urge Soft-Drink Giants To Limit Marketing
Pharma Spends Much More On Marketing Than On R&D
Pfizer Appeals Lipitor Ruling
InfoSpace Taps Allenbaugh For CMO