Marketing Daily Issues for February 2008

Marketing Daily - Friday, Feb. 29, 2008
Anheuser: We Based Super Bowl Buy On Web Integration by Karl Greenberg
Sprint Throws Subscribers Bone After $29.5 Billion Loss by Laurie Sullivan
Liberty Mutual Doubles Spend To Back Web-Based Films by Karl Greenberg
CEO Says Victoria's Secret Brand Has Gone Too Far by Sarah Mahoney
B-to-B Events Build Brand Value, Not Just Short-Term Sales by Karlene Lukovitz
Report: Halle Berry Signs Scent Deal With Coty
Absolut Vodka Launches Visionaries Initiative
American Greetings Invites Captions In Contest
Church & Dwight Wins Patent Suit
Anheuser Sponsors Ultimate Fighting Championship
Mandalay Bay Taps RPA As AOR
P&G Offers Water For Coupon Redemption
From Bad To Worse At Sears, Kmart
Coke's Simply Orange Juice Offers Guarantee
Correction
Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities Commentary by Lori Senecal
Marketing Daily - Thursday, Feb. 28, 2008
Ford Of Canada Lets Customers Stand For The Brand by Karl Greenberg
Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing by Aaron Baar
Playboy Seeks Sexy Yet Clothed 'Miss Mobile' by Laurie Sullivan
Coldwell Banker Campaign Sidesteps 'Sea Of Sameness' by Karl Greenberg
Buoyed By Retailers, Sustainable Seafood Is Catch Of The Day by Sarah Mahoney
Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is) by Tameka Kee
SoBe Lizards Coming To Times Square
Report: Norma Kamali To Create Wal-Mart Line
Edmunds.com Predicts February Car Sales
Armario Heads McDonald's Canada, Latin America
Best Buy Names Judge New CMO
LG, GE Ink Licensing Deal
Marketing Daily - Wednesday, Feb. 27, 2008
Dodge Using Journey To Get Buyers Pacifica Could Not by Karl Greenberg
Consumer Confidence Hits 15-Year-Low, Hurts Results by Sarah Mahoney
Marketing Feedback Cards Go Digital Via Cell Phones by Laurie Sullivan
Domino's Out-delivered Rivals On Super Bowl Sunday by Nina Lentini
Jarvik Defends Rep In Wake Of Lipitor Ad Recall by Karl Greenberg
Scion Puts Docu-Videos On Web Site
Pepsi Rolls Out Tava
Starbucks Brings Back Rubinfeld In New Role
Papa John's Promo Offers Trip To Final Four
McD's Giving Away Free McSkillet Burritos
Ex-'Trib' Exec To Lead DeVry Marketing
Apple: ITunes Now No. 2 Music Retailer
Marketing Daily - Tuesday, Feb. 26, 2008
Credit Card Issuers' Combo Offers Rise by Karlene Lukovitz
Jared's 'Got Milk' With New Dairy/Subway Alliance by Aaron Baar
L.L. Bean Toddles Into Chicago, Expands 'Green Store' Push by Sarah Mahoney
Mercedes Adds TV to 'Mixed Tape' Program by Karl Greenberg
Pepsi Brands Meadowlands Ferris Wheel by Karl Greenberg
Lowe's Sales Dip 33.4% For Quarter
Domino's Promotes Brooklyn Pizza With Baby-Naming Incentives
Porsche Cars North America Names New President/CEO
Polaroid Signs Sponsorship Deal With Race Team
Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
Little Caesars Partners With Pepsi in National Promotion
America's Vote Determined Dove Ad Contest Winner
Marketing Daily - Monday, Feb. 25, 2008
Burger King Agrees To Kids' Marketing Rules In Europe by Laurie Sullivan
Vertis Survey: Newspaper Inserts Grab More Attention Than TV by Karlene Lukovitz
Dunkin' Joins The Crowd, Offers 99-Cent Coffees Tuesday by Nina Lentini
Pilot Aims To Make Back-To-School Even Greener by Sarah Mahoney
Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox by Aaron Baar
P&G CEO Endorses In-Store Marketing Measurement by David Goetzl
Timberlake Teams Up With Givenchy
AirTran Links With SkyMall
Mars Hires Ingrid Hoffmann As Spokesperson
Thompson Joins Papa John's Board
Toys Go Digital, Toys Go Green, But Do Kids Go Along? Commentary by Tiffany Young
Marketing Daily - Friday, Feb. 22, 2008
Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds by Nina Lentini
JCPenney Unleashes 'Unprecedented' Marketing Effort by Sarah Mahoney
Disney Brand Taps Moms' Marketing Magic by Laurie Sullivan
American Airlines Campaign Courts Business Travelers by Aaron Baar
Starbucks Retraining Strategy: Is It A Rash Or Brash Move? by Nina Lentini
TV Extension Quite Ends Where WWW Begins by Karl Greenberg
Wingstop, Coke Renew Beverage Pact
Cointreau Unveils 'Caviar' Technique
Marketing Daily - Thursday, Feb. 21, 2008
Oscar Ads Gear Up To Steal Star Sparkle by Laurie Sullivan
Coffeehouses Perk Up On News Of Starbucks' Closure by Nina Lentini
BMW Mini Campaign Supports Brand, Launches Clubman by Karl Greenberg
Marketers Say TV Is Dead, Long Live TV! by Aaron Baar
Homemade Honda Spot Is A Good FIT by Tanya Irwin
Looking For Insight? Tiptoe Into Customer Call Centers by Sarah Mahoney
Whole Foods' Q1 Sales Up 31.4%
Subaru Sponsoring Flower Shows
Marketing Daily - Wednesday, Feb. 20, 2008
Customer Loyalty Engagement Index Underscores Commoditization by Karlene Lukovitz
Kraft Puts Marketing Muscle Behind New Products, Lines by Nina Lentini
Toy Show Attendance Way Up As Market, Web Segment Excites by Karl Greenberg
Wal-Mart Reports Record Sales; Embraces Blu-Ray by Sarah Mahoney
Consumers Seek Economic Relief Online, Survey Finds by Nina Lentini
Smirnoff Pairs Rappers, Mixed Drinks
Chevy Touts Greenness In Hollywood
Old Navy President Robertson Out
Ford Backs College Basketball With Promo
Borders Concept Store To Open On Friday
BMW Realigns Sales, Marketing Staffs
Apple Offers IPod Shuffle For $49
Ads Mesmerize Mall Shoppers - And Me Commentary by Laurie Sullivan
Marketing Daily - Tuesday, Feb. 19, 2008
Scion Goes After Urban Youths With Street, Web Campaign by Karl Greenberg
AT&T Sends Message To Teens: Hang Up And Drive by Laurie Sullivan
Rockport Places Its Advertising Bets Online This Year by Nina Lentini
Report: Fast-Casual Chains Poised To Show Most Growth by Aaron Baar
Publishers Try Bold New Marketing Concept: Free Samples by Sarah Mahoney
Report: Looks Like Blu-Ray Format Wins
Goodyear Breaks New Ads During Daytona 500
Arby's Nascar Promo Brings Back 'Matt's Mondays'
The Hartford Hires Weaver To Lead Marketing
Use Audio Strategically To Build Brand Identity Commentary by Martin Pazzani
Marketing Daily - Monday, Feb. 18, 2008
Michael Bay Spoofs Self In New Verizon Ads by Laurie Sullivan
Chase Moves In As Other Card Issuers Reduce Direct Mail by Karlene Lukovitz
Beauty Industry Can Bank On Natural/Organic Intros by Aaron Baar
Hormel: Spam Pushed Q1 Profits Way Up
McDonald's Ties Promo To 'Spiderwick Chronicles'
Kershisnik Is Wendy's Interim CMO