Marketing Daily
Monday, February 4, 2008
  • Microsoft Bid For Yahoo: Medium Trumps Message

    [Technology] As Shar VanBoskirk, Forrester Research principal analyst, says, "The deal has huge ramifications in reshaping the industry. It means that the tools providing … Read the whole story

  • Chrysler Launches On Super Bowl. Okay ... Near Super Bowl

    [Automotive] "Our [first-quarter] media strategy is high impact," says John Plecha, head of Jeep marketing global communications. "Rather than pure broad reach with a … Read the whole story

  • Roses Are Green: This V-Day, 'Fair-Trade' Is Floral Buzzword

    [Retail] While the differences in the designations are potentially confusing to shoppers who want to dig deeper into the intricacies of Central American child … Read the whole story

  • Marketers Commiserated In January With A Group Hug

    [Automotive] Among the surprises: General Motors saw sales rise last month, perennial golden child Lexus saw sales drop, as did Honda, and Nissan. Meanwhile, … Read the whole story

  • Kimberly-Clark Dangles National Publicity In Product Promo

    [Health, Beauty Aids] The company is leveraging young people's desire to see their faces onscreen in an ambitious campaign for its new DentaBurst Freshening … Read the whole story