[Trends] Adbowl.com drew 3,600 registered voters so far, up from last year's 2,800, says Steve McKee, president of McKee Wallwork Cleveland, which runs the … Read the whole story
And how about that IdeaCast spot? Here was an ad within an ad, playing on Joe Namath's famous Noxzema commercials. A guy getting shaving … Read the whole story
[Automotive] This effort, via Lexus' long-time ad AOR El Segundo, Calif.-based TeamOne, includes a TV spot that plays on the idea that all of … Read the whole story
[Technology] Mimieo's CMO says there were more than 50,000 Web site hits during the Super Bowl, and more than 5,000 polls registered. "Last night … Read the whole story
[Food] Food trends are moving from the ethnic fringe to the mainstream at an ever-increasing pace. "The general American's knowledge of food has increased … Read the whole story