[Trends] Consumers around the world are less inclined to believe any 'Made in ____' label. "Chrysler might be an American brand, but it's got … Read the whole story

[Packaged Goods] "This is part of an ongoing 'Experience is Everything'... that positions Old Spice as an authority on the male 'experience' with core … Read the whole story

[Research] "Consumers have been watching TV less and less over the last 10 years," says Prospectiv CEO Jere Doyle, "and the writers' strike has … Read the whole story

[Technology] "Global brands know mobile will reach the burgeoning middle class in China and India with interactive campaigns," says an eMarketer analylst. "Mega brands--the … Read the whole story

[Food] Packaged Facts predicts growth in all low/no sodium offerings, with seven product categories experiencing the greatest increase in sodium-content claims: beverages, condiments, dairy, … Read the whole story

[Luxury Goods] A short-form romantic story will run for about 40 seconds in a typical prime-time commercial pod. Then, other commercials will play. This … Read the whole story