[Automotive] The animated "deviants" are gremlin-like characters that were central to Attik's most recent Scion brand campaign, launched last year. In Scion's current ad … Read the whole story

[Telecom] AT&T; will customize 200 service vans to look and feel like the No. 31 AT&T; Chevrolet. Driver Jeff Burton was on hand when … Read the whole story

Most brands use only one sense and are far too reliant on the sense of sight. This limits the brand's chances to connect and … Read the whole story

[Retail] A big push for Rockport this spring will be around its washable collection. "We'll be using the Web to bring concepts to life … Read the whole story

[Restaurants] With their perception of higher-quality and fresher offerings, the fast-casual chains are appealing to consumers who believe they're getting at least a somewhat … Read the whole story

[Strategy] "The strategy of giving content away is getting people to read more and buy more," says Thomas Woll, president of Cross River Publishing … Read the whole story