Wednesday, February 20, 2008
  • Customer Loyalty Engagement Index Underscores Commoditization

    [Trends] "Many brands are now just placeholders," says Robert Passikoff, founder of Brand Keys and creator of the index. "It's nice to be number one, but people don't perceive any differences between number one and number two in many cases. People know the brand names, but they don't know what the brands stand for." ...Read the whole story

  • Kraft Puts Marketing Muscle Behind New Products, Lines

    [Food] Kraft Salad Dressings will be seen in a whole new way with a new attractive bottle, clear labels that show more of the dressing, easy-open flip-top cap, and even convenient on-the-go, single-serve packets. "What began as a single initiative to contemporize the Kraft Salad Dressing packaging quickly transformed into a top-to-bottom reinvention of an entire product line," says a Kraft spokesperson. ...Read the whole story

  • Toy Show Attendance Way Up As Market, Web Segment Excites

    [Packaged Goods] According to NPD, connected Web toys are a growth segment of the toy market. "Connected Web play toys, which marry a physical toy with ongoing digital play opportunities via the Internet, is a relatively new phenomenon that we've seen emerge within the toy industry," says Anita Frazier, an industry analyst with The NPD Group. "Thanks in large part to the popular Webkinz brand, this type of play is expanding into new categories and across many properties." ...Read the whole story

  • Wal-Mart Reports Record Sales; Embraces Blu-Ray

    [Retail] But the company says the economy continues to be challenging for its shoppers. "The price leadership strategy we put in place at the beginning of the year was exactly the right strategy for our customers around the world in a tough economic environment," the company says. ...Read the whole story

  • Consumers Seek Economic Relief Online, Survey Finds

    [Strategy] "People are using more coupons, looking for ways to save, tips, e-newsletters, online offers," says Prospectiv's Jere Doyle. "Seventy-nine percent are dining out less frequently so they're looking for healthy meal ideas." ...Read the whole story

  • Smirnoff Pairs Rappers, Mixed Drinks

    Smirnoff vodka is launching Smirnoff Signature Mix Series, a campaign pairing three acclaimed rappers with contemporary beat-maestros to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Tip, and KRS-One are joining musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common's "The Light," A Tribe Called Quest's "Midnight," and Boogie Down Productions' seminal "Criminal Minded." The Smirnoff Signature Mix Series is part of the brand's ongoing commitment to fostering and promoting both established and emerging musical talent. The program was developed in partnership with Cornerstone, a leading marketing firm in New York City. ... ...Read the whole story

  • Chevy Touts Greenness In Hollywood

    General Motors' Chevrolet division is trying to out-green Toyota on the West Coast with a Hollywood campaign to tout the GM division's vehicles under its "Gas friendly to gas free" mantra. The grass-roots event, "Chevy Rocks the Future" kicked off Tuesday at The Walt Disney Studios. It featured the Jonas Brothers, who are in Disney's "Hannah Montana." The brothers tricked out a Chevrolet Tahoe 2 Mode Hybrid SUV. The kid-friendly happening includes "biosphere" areas that have oddities like a car that pops popcorn using biofuel technology and a "hybrid" laboratory that mixes chocolate and peanut butter (no, Reese's is not ... ...Read the whole story

  • Old Navy President Robertson Out

    After just 16 months, Gap Inc. says Dawn Robertson, president of its Old Navy brand, is leaving the company. The president of Gap's Outlet division, Tom Wyatt, will act as president until her replacement is found. Gap, which has been struggling across all divisions, has seen some of its steepest declines in the Old Navy brand. Last fall, it appointed Todd Oldham as design creative director. In January, same-store sales at Old Navy North America fell 3%, compared to a decline of 1% in the same period a year ago. And while Gap's fourth-quarter earnings aren't scheduled for release until ... ...Read the whole story

  • Ford Backs College Basketball With Promo
  • Borders Concept Store To Open On Friday
  • BMW Realigns Sales, Marketing Staffs
  • Apple Offers IPod Shuffle For $49
Ads Mesmerize Mall Shoppers - And Me

I'm not surprised. Even for me, the ads are engaging. They are entertaining, and it makes you happy to see the kids have fun. It's one thing for Reactrix President Sue Danaher to chat up the ...More