[Beverages] Speaking at the ANA's Everything TV & Video Forum, A-B's Tony Ponturo said it is no longer enough to buy ad space during … Read the whole story
These disaster-prone celebrities translate the simple act of buying coffee, pushing a baby carriage or shopping for sweatpants into a sought-after, hyper-analyzed and Web-immortalized … Read the whole story
[Telecom] Print ads and in-store promotional displays that focus on marketing the Simply Everything plan begin to roll out Friday, along with the service, … Read the whole story
[Financial Services] "The insurance category is the most competitive ad category and has grown by double digits," Stephen Sullivan tells those gathered at an … Read the whole story
[Retail] "We will return to our heritage, increasing the level of sophistication in our product offerings," CEO Sharen Turney tells analysts. "We'll reinvent sleepwear, … Read the whole story
[Research] How people feel about the brand experience -- their emotional connection to the brand - as well as the cultural fit with the … Read the whole story