Marketing Daily Editions for February 2008
- Marketing Daily - Friday, Feb. 15, 2008
- Snickers, Nascar Driver Team In Racing Promo
- Nationwide Runs Nascar-Related Promotion
- Hasbro Celebrates My Little Pony Birthday
- Bushmills Narrows City List In Twin Search
- PGA Tour, Anheuser Extend Sponsorship
- Nike, Nash 'Trash Talk' Amid Footwear Industry's Sales Gains
- Franchisees Don't Like The Way Marketing Runs At Dunkin'
- Coca-Cola Launches Coke Zero, NCAA Fan Blog Promo
- Electronics Companies Lead List Of Top Consumer Products
- ExxonMobil Pushes Relationship With Nascar For Mobil 1
- Marketing Daily - Thursday, Feb. 14, 2008
- L'Oreal Launches Special Lipcolor For Oscars
- Lexus Inks Deal With PGA's Howell III
- Sirius, Chrysler Extend Agreement To '17
- Dotster Taps Frechtling For CMO
- Microsoft Wants To Help Educate Kids About Piracy
- Adidas Campaign Takes Consumers Back To The Future
- Steinlager Campaign Ties In To Rugby Tourney
- Agencies Unite To Benefit Unicef's Tap Project
- Kardashian Signs On As Bongo Brand Spokesperson
- Bonefish Grill Bows First Multimedia Campaign
- CMO Club Launches Social Network Site
- Mother Of Metrosexualism Joins Porter Novelli As CMO
- Sears Cuts Jobs, Tries To Breathe New Life Into Kmart, Kenmore
- Appliances Market Suffers Effects Of Housing Downturn
- Marketing Daily - Wednesday, Feb. 13, 2008
- Pepperidge Farm's Goldfish Ties With NBA
- AirTran Airways Sets Up Raceway At Airport
- Affluent African-Americans Buoy Community Buying Power
- Toyota Pitches Corolla To Dreamers With Little Coin
- GM Posts Huge Loss, Offers All Retirement Packages
- At 40, Hot Wheels To Unveil Bejeweled Car
- Faux Coke Zero Managers Badger Nascar Drivers In Ad
- Foster Farms Launches New 'Imposter' Ads
- NetJets Bumps Zacks Up To CMO
- Kaiser Joins Acadia As VP/Strategic Marketing
- Virgin Atlantic Effort Spotlights Mobile Marketing Microsite
- Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment
- Will Green Initiatives Win Back Price-Sensitive Shoppers?
- Marketing Daily - Tuesday, Feb. 12, 2008
- Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph
- Wrestler To Star In Gillette Fusion Ads
- First Line of Indian-Made Vehicles Arrive In 2009
- Gillette Adds Two Drivers To Nascar Team
- White Castle Offers Candlelight Dining
- Kellogg Targets Dieters With Bliss Bars
- Ferrell's 'Jackie Moon' Improvs For P&G's Old Spice
- Writers' Strike May Have Accustomed Viewers To Web
- UK Carriers Collaborate on Targeting Consumer Mobile Ads
- Low-Sodium/Salt Introductions Up 105% In Past Five Years
- Kay Jewelers Promo Busts Commercial Pod
- Marketing Daily - Monday, Feb. 11, 2008
- General Motors Launches Wiki To Celebrate Centennial
- Cheerios To Donate Based On Purchases
- Lord & Taylor Invites Catalogue Cover Vote
- Larkin Joins Viking Range As VP/Sales
- Scrooge, Cupid Hook Up As Recession Bites Romance
- Suave, Sprint Back For 'In the Motherhood' Webisodes
- DeKuyper Brand Reorganizes Its Marketing Strategy
- Survey: Web Brands On Rise, Economy Hurting Iconic Brands
- Marketing Daily - Friday, Feb. 8, 2008
- At OMMA Mobile: It's Time To Market Up Close, Personal
- Walgreens Taps Lubin For New Marketing Role
- Ebay Promotion With IndyCar Series Is On
- Church's Chicken Unit Opening In UK
- Lexus Puts Pebble Beach Imprimatur On Cars
- January Sales Stink, As Consumers Sort 'Wants' From 'Needs'
- Pernod Ricard Ad Takes Parents To Task
- Ho-Hum Super Bowl Ads Fall Short
- Microsoft Faces Nightmare On Xbox HD DVD Marketing Street
- Pepsi Revenue Up, CEO Expects To Stay Course
- IAG: Breaks Down Liked/Recalled Super Bowl Spots
- Just 42% Control Diet; Motivators Vary By Age, Income
- Marketing Daily - Thursday, Feb. 7, 2008
- IntelliChoice Reports GM Chipping Away At Value Leaders
- Macy's Sales Skid, Cuts 2,600 Jobs
- Kellogg, Animal Planet Pair In Cereal Product
- Rolex, Vienna Philharmonic Ink Deal
- CKE Restaurants Report Positive Q4, Fiscal 2008 Sales
- Four Green-Marketing Predictions
- Popeyes Chicken Parent Taps CMO, COO
- Marketers To China Need To Focus On Detailed Strategies
- AMD Learns To Piggyback Off Intel's Marketing Expense
- Dale Jr. Debuts Adidas Duds At Daytona
- Bridgestone Goes Beyond Comfort Zone, Onto The Green
- Marketing Daily - Wednesday, Feb. 6, 2008
- Avon's Sales Gain 20% On Increased Advertising
- Virgin America Campaign Sets The Mood For Flying
- Coke Buys Minority Interest In Honest Tea
- Colonial Tells Customers: 'Sheryl's Your Guy'
- 'TV Guide,' Kellogg Intro Unique Promotion
- Nissan Taps Frigo To Head Northeast Region
- P&G's Metamucil Develops Promo, Sweepstakes
- Unilever Acquires Russian Ice Cream Firm
- Many Super Bowl Advertisers Still Fumbling Channel Integration
- Redux Back With Cocaine Energy Drink In Big Way
- Pro Football Remains America's Favorite Sport
- Social Media Marketing's Disease: No Follow-Through
- Marketing Daily - Tuesday, Feb. 5, 2008
- Cars.com Forges Ahead With Largest Campaign
- And The Winners Are ... Super Bowl Ad Metrics
- Schering-Plough Links Claritin To Nascar
- Kraft Brands JetBlue Flights With Cream Cheese
- Wrigley Tops $5 Billion In Sales For 2007
- Gatorade Out With 'Giants' Bottle
- Clorox Reports Q2 Sales Up 8%
- Weighing In On The Bigger Game
- Wal-Mart Debuts Valentine's Day Web Sites
- Lexus Backs Its Hybrids With 'Power Of H' Campaign
- Science, IT Grads Test Real-Time Marketing App On Super Bowl Ads
- Look For Ethnic Comestibles To Find Way Into American Hands
- Marketing Daily - Monday, Feb. 4, 2008
- Pizza Hut Launches 'Snap For Rewards'
- Lord And Taylor To Exhibit Ad Campaign
- Yankee Candle Donates Portion Of Sale
- Microsoft Bid For Yahoo: Medium Trumps Message
- Calvin Klein Inks Eva Mendes In Ad Deal
- Mercedes In Cross-Brand Effort For 'Sex And The City'
- Chrysler Launches On Super Bowl. Okay ... Near Super Bowl
- Roses Are Green: This V-Day, 'Fair-Trade' Is Floral Buzzword
- Marketers Commiserated In January With A Group Hug
- Kimberly-Clark Dangles National Publicity In Product Promo
