Marketing Daily Issues for February 2008

Marketing Daily - Friday, Feb. 15, 2008
Nike, Nash 'Trash Talk' Amid Footwear Industry's Sales Gains by Sarah Mahoney
Franchisees Don't Like The Way Marketing Runs At Dunkin' by Nina Lentini
Coca-Cola Launches Coke Zero, NCAA Fan Blog Promo by Karl Greenberg
Electronics Companies Lead List Of Top Consumer Products by Laurie Sullivan
ExxonMobil Pushes Relationship With Nascar For Mobil 1 by Karl Greenberg
Snickers, Nascar Driver Team In Racing Promo
Nationwide Runs Nascar-Related Promotion
Hasbro Celebrates My Little Pony Birthday
Bushmills Narrows City List In Twin Search
PGA Tour, Anheuser Extend Sponsorship
Marketing Daily - Thursday, Feb. 14, 2008
Microsoft Wants To Help Educate Kids About Piracy by Laurie Sullivan
Adidas Campaign Takes Consumers Back To The Future by Karl Greenberg
Sears Cuts Jobs, Tries To Breathe New Life Into Kmart, Kenmore by Sarah Mahoney
Appliances Market Suffers Effects Of Housing Downturn by Karl Greenberg
L'Oreal Launches Special Lipcolor For Oscars
CMO Club Launches Social Network Site
Bonefish Grill Bows First Multimedia Campaign
Kardashian Signs On As Bongo Brand Spokesperson
Agencies Unite To Benefit Unicef's Tap Project
Steinlager Campaign Ties In To Rugby Tourney
Dotster Taps Frechtling For CMO
Sirius, Chrysler Extend Agreement To '17
Lexus Inks Deal With PGA's Howell III
Mother Of Metrosexualism Joins Porter Novelli As CMO
Marketing Daily - Wednesday, Feb. 13, 2008
Affluent African-Americans Buoy Community Buying Power by Aaron Baar
Toyota Pitches Corolla To Dreamers With Little Coin by Karl Greenberg
Virgin Atlantic Effort Spotlights Mobile Marketing Microsite by Laurie Sullivan
Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment by Karl Greenberg
Will Green Initiatives Win Back Price-Sensitive Shoppers? by Sarah Mahoney
Pepperidge Farm's Goldfish Ties With NBA
AirTran Airways Sets Up Raceway At Airport
GM Posts Huge Loss, Offers All Retirement Packages
At 40, Hot Wheels To Unveil Bejeweled Car
Faux Coke Zero Managers Badger Nascar Drivers In Ad
Foster Farms Launches New 'Imposter' Ads
NetJets Bumps Zacks Up To CMO
Kaiser Joins Acadia As VP/Strategic Marketing
Marketing Daily - Tuesday, Feb. 12, 2008
Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph by Sarah Mahoney
Ferrell's 'Jackie Moon' Improvs For P&G's Old Spice by Karl Greenberg
Writers' Strike May Have Accustomed Viewers To Web by Nina Lentini
UK Carriers Collaborate on Targeting Consumer Mobile Ads by Laurie Sullivan
Low-Sodium/Salt Introductions Up 105% In Past Five Years by Karlene Lukovitz
Kay Jewelers Promo Busts Commercial Pod by Wayne Friedman
Wrestler To Star In Gillette Fusion Ads
First Line of Indian-Made Vehicles Arrive In 2009
Gillette Adds Two Drivers To Nascar Team
White Castle Offers Candlelight Dining
Kellogg Targets Dieters With Bliss Bars
Marketing Daily - Monday, Feb. 11, 2008
General Motors Launches Wiki To Celebrate Centennial by Karl Greenberg
Scrooge, Cupid Hook Up As Recession Bites Romance by Sarah Mahoney
Suave, Sprint Back For 'In the Motherhood' Webisodes by Laurie Sullivan
DeKuyper Brand Reorganizes Its Marketing Strategy by Karl Greenberg
Survey: Web Brands On Rise, Economy Hurting Iconic Brands by Nina Lentini
Cheerios To Donate Based On Purchases
Lord & Taylor Invites Catalogue Cover Vote
Larkin Joins Viking Range As VP/Sales
Marketing Daily - Friday, Feb. 8, 2008
At OMMA Mobile: It's Time To Market Up Close, Personal by Karl Greenberg
January Sales Stink, As Consumers Sort 'Wants' From 'Needs' by Sarah Mahoney
Microsoft Faces Nightmare On Xbox HD DVD Marketing Street by Laurie Sullivan
Pepsi Revenue Up, CEO Expects To Stay Course by Nina Lentini
IAG: Breaks Down Liked/Recalled Super Bowl Spots by Wayne Friedman
Just 42% Control Diet; Motivators Vary By Age, Income by Karlene Lukovitz
Walgreens Taps Lubin For New Marketing Role
Ebay Promotion With IndyCar Series Is On
Church's Chicken Unit Opening In UK
Lexus Puts Pebble Beach Imprimatur On Cars
Pernod Ricard Ad Takes Parents To Task
Ho-Hum Super Bowl Ads Fall Short Commentary by Gerry Myers
Marketing Daily - Thursday, Feb. 7, 2008
IntelliChoice Reports GM Chipping Away At Value Leaders by Karl Greenberg
Marketers To China Need To Focus On Detailed Strategies by Aaron Baar
AMD Learns To Piggyback Off Intel's Marketing Expense by Laurie Sullivan
Dale Jr. Debuts Adidas Duds At Daytona by Sarah Mahoney
Bridgestone Goes Beyond Comfort Zone, Onto The Green by Karl Greenberg
Macy's Sales Skid, Cuts 2,600 Jobs
Kellogg, Animal Planet Pair In Cereal Product
Rolex, Vienna Philharmonic Ink Deal
CKE Restaurants Report Positive Q4, Fiscal 2008 Sales
Popeyes Chicken Parent Taps CMO, COO
Four Green-Marketing Predictions Commentary by Jacquelyn A. Ottman
Marketing Daily - Wednesday, Feb. 6, 2008
Virgin America Campaign Sets The Mood For Flying by Karl Greenberg
Many Super Bowl Advertisers Still Fumbling Channel Integration by Karlene Lukovitz
Redux Back With Cocaine Energy Drink In Big Way by Nina Lentini
Pro Football Remains America's Favorite Sport by Karl Greenberg
Social Media Marketing's Disease: No Follow-Through by Sarah Mahoney
Avon's Sales Gain 20% On Increased Advertising
Coke Buys Minority Interest In Honest Tea
Colonial Tells Customers: 'Sheryl's Your Guy'
'TV Guide,' Kellogg Intro Unique Promotion
Nissan Taps Frigo To Head Northeast Region
P&G's Metamucil Develops Promo, Sweepstakes
Unilever Acquires Russian Ice Cream Firm
Marketing Daily - Tuesday, Feb. 5, 2008
And The Winners Are ... Super Bowl Ad Metrics by Sarah Mahoney
Lexus Backs Its Hybrids With 'Power Of H' Campaign by Karl Greenberg
Science, IT Grads Test Real-Time Marketing App On Super Bowl Ads by Laurie Sullivan
Look For Ethnic Comestibles To Find Way Into American Hands by Aaron Baar
Cars.com Forges Ahead With Largest Campaign
Schering-Plough Links Claritin To Nascar
Kraft Brands JetBlue Flights With Cream Cheese
Wrigley Tops $5 Billion In Sales For 2007
Gatorade Out With 'Giants' Bottle
Clorox Reports Q2 Sales Up 8%
Wal-Mart Debuts Valentine's Day Web Sites
Weighing In On The Bigger Game Commentary by Karl Greenberg
Marketing Daily - Monday, Feb. 4, 2008
Microsoft Bid For Yahoo: Medium Trumps Message by Laurie Sullivan
Chrysler Launches On Super Bowl. Okay ... Near Super Bowl by Karl Greenberg
Roses Are Green: This V-Day, 'Fair-Trade' Is Floral Buzzword by Sarah Mahoney
Marketers Commiserated In January With A Group Hug by Karl Greenberg
Kimberly-Clark Dangles National Publicity In Product Promo by Nina Lentini
Pizza Hut Launches 'Snap For Rewards'
Lord And Taylor To Exhibit Ad Campaign
Yankee Candle Donates Portion Of Sale
Calvin Klein Inks Eva Mendes In Ad Deal
Mercedes In Cross-Brand Effort For 'Sex And The City'