Marketing Daily Issues for March 2008
- Marketing Daily - Monday, March 31, 2008
- Kodak CMO Makes Hay While 'Celebrity Appearance' Shines by Nina Lentini
- Industry Is On The Ropes After A One-Two Punch by Karl Greenberg
- Unconventional Marketing Reaches Video-Game College Tour by Laurie Sullivan
- First National Quit Smoking Campaign Readies Launch by Karl Greenberg
- Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards by Karlene Lukovitz
- Microsoft, Toyota Launch Campaigns On MyWaves by Mark Walsh
- MLB Readies PSAs For Broadcast
- JCPenney Slashes Sales Estimates
- Cold Stone Creamery Teams With Jelly Belly
- Diamond Foods Adds Blechschmidt To Board
- Verizon Partners With Keith Urban For Tour
- P&G Extends Febreze To Pets
- Radio Ad Bureau Restructures Marketing Unit
- Getting Snug Around The Upper Middle? Commentary by Sarah Mahoney
- Marketing Daily - Friday, March 28, 2008
- Wal-Mart, Kroger Winning The Grocery Price War by Sarah Mahoney
- Amway Taking Back Its Name In Multimillion-Dollar Campaign by Karl Greenberg
- AT&T Gets Its Music Groove On With Napster Mobile by Laurie Sullivan
- Pontiac Ties NCAA Backing To New-Vehicle Launch, A First by Karl Greenberg
- Yes, More Men Are Cooking ... And Everybody's Grilling by Karlene Lukovitz
- Walgreens To Sell Its Own Line Of Comfy Clothes
- Gillette Taps Tiger For 'Next Phenom' Contest
- Coke, Illycaffè Ink Joint Venture
- Winnebago Names Olson CEO, Chair Of The Board
- Payless Offers Dexter Branded Footwear Exclusively
- Pepsi Bottling Group Names John Compton To Board
- P&G Seeks Best Marriage Proposal Story
- Marketing Daily - Thursday, March 27, 2008
- Netflix Apologizes For Mail Glitch, Offers Discounts by Laurie Sullivan
- Boat Business Braces For Even Stormier Seas by Sarah Mahoney
- With Sales, Ford Now Able To Focus On Core Brands by Karl Greenberg
- New National Maidenform Campaign 'Feels Right' by Karl Greenberg
- MetLife's New Online Video Explains Concept Of Risk-Pooling by Aaron Baar
- True Religion Brand Puts $2M Into Awareness Campaign by Nina Lentini
- Flava Flav Is Voice of Dr Pepper In New TV Spot
- Subaru To Again Sponsor Philly Festival
- American Airlines Is Official Soccer Sponsor
- Eos Offers IPods For Round-Trip Bookings
- Carlos Santana Appears In Macy's Campaign Ad
- Tanning Group Assails Criticism In Ads
- Revlon Signs Elle Macpherson
- Kutcher Signs With Nikon CoolPix Cameras
- Wouldn't You Like To Hear The Album, Too? Commentary by Aaron Baar
- Marketing Daily - Wednesday, March 26, 2008
- Macy's Tries On Some Green: Is Apparel The Next Eco Oasis? by Sarah Mahoney
- Unilever Launches Micro-Series For 'Fresh Takes' Products by Karl Greenberg
- American Airlines Flies With Facebook Widget by Laurie Sullivan
- Marketers More Aggressively Target Small Business Owners by Aaron Baar
- Firestone To Get Top Billing In New MLB Deal by Karl Greenberg
- Home Fragrances: Febreze Boosts Sweet Smell of Success by Karlene Lukovitz
- P&G Buys Frederic Fekkai & Co.
- N.J. To Potential Tourists: 'You Have Arrived'
- Orkin Launches Richards Group Effort
- Dell Customers Can Offset Carbon Impact
- SoyJoy Extends Line To Include New Flavors
- Power Brands Intros Aqua Planet In Aluminum Cans
- McDonald's Intros Premium Roast Iced Coffee
- The N-Word! Commentary by Andy Ford
- Marketing Daily - Tuesday, March 25, 2008
- Quality? Who Cares? Shoppers Now Favor Price, Convenience by Sarah Mahoney
- Lenovo Launches Olympics-Themed Online PC Auctions by Laurie Sullivan
- Saks Adds Streaming Video, Vaults Online Catalog To Next Level by Sarah Mahoney
- Hanes Sets 'Average Joe' Loose Among Celebs, Athletes by Karl Greenberg
- Michigan AAA Finds Mileage Trumps All Among Car Buyers by Karl Greenberg
- Tiffany Finds That Diamonds Still Sparkle In Down Times by Sarah Mahoney
- Mitsubishi Puts Creative Up For Review
- Kia Is Exclusive Vans Warped Tour Partner
- Perry Ellis International, Revman Ink Licensing Deal
- Subway Restaurants Offers Footlongs For $5
- Marketing Daily - Monday, March 24, 2008
- New Balance's New Bag: The Angst Of Running by Sarah Mahoney
- AT&T, Verizon Airwaves Win Opens Ad Opportunities by Laurie Sullivan
- Chrysler Brings Consumers Into Advisory Boardroom by Karl Greenberg
- 'Got Milk?' Campaign Heads Over To YouTube In 2008 by Karl Greenberg
- Report: 2008 May Be Tipping Point For Mobile Banking by Aaron Baar
- Wal-Mart's Milk Now Comes From Non-rbST Cows
- Ford Shuffles Execs, This Time In Asia-Pacific, Africa
- Gatorade Launches 'Tiger' Campaign
- Marketing Daily - Friday, March 21, 2008
- Mercedes To Tout AMG Marque For Second Time Ever by Karl Greenberg
- Super-Early Easter Dampens Spending, NRF Finds by Sarah Mahoney
- Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps by Karlene Lukovitz
- Suzuki Unveils Kizashi As A Sign Of Things To Come by Karl Greenberg
- Borders Seeks Buyer: Can Bookstores Catch A Break? by Sarah Mahoney
- Simpson To Head Dunkin's Government Affairs
- IAG Research Names Best Car, Truck Ads
- Pepsi Co, Pepsi Bottling Buy Russian Juice Firm
- Cadbury Schweppes Names Four Directors
- Advanced Micro Devices Taps New CMO
- A Hockey Player Changes Everything Commentary by Laurie Sullivan
- Marketing Daily - Thursday, March 20, 2008
- Land Rover Plays Up Adventurous Spirit In Ads by Karl Greenberg
- Identity Thieves Also Steal Brand Equity by Sarah Mahoney
- At The N.Y. Auto Show: Q&A With GM's Mark LaNeve by Karl Greenberg
- NY Auto Show Roundup: Mercedes, Nissan, BMW And GM by Karl Greenberg
- Banks Lure Consumers With Higher Savings Account Rates by Aaron Baar
- Creative Advertising Engages Consumers With Brands by Tameka Kee
- John Deere Launching Spring Campaign
- General Mills Reports Good Quarter Fueled By Demand
- Best Buy Hands Out $10 Million In HD-DVD Booby Prizes
- Steak-umm Is Official Burger Of Baltimore Orioles
- The Spread Commentary by John Billett
- Marketing Daily - Wednesday, March 19, 2008
- At OMMA: Panelists Issue Call For Supportive Gaming Group by Laurie Sullivan
- Buick Talks Art, Design In Prelude To N.Y. Auto Show by Karl Greenberg
- Greener By The Minute, New Wal-Mart Prototype Raises Bar by Sarah Mahoney
- Restaurants Face Changing Habits, As Well As Recession by Karlene Lukovitz
- Marketers With Engaged Consumers Outperform Competition by Karl Greenberg
- Build Online Brand Awareness Using Integration by Tameka Kee
- Ford Shifts Even More Executives
- GameStop's Sales Way Up
- Nestle's Purina Brand Launches Online Promotion
- Bombay Sapphire Intros Unique Bottles
- Avon Links With Marimekko To Launch Collection
- Marketing Daily - Tuesday, March 18, 2008
- At OMMA: Demystified APIs Make Money On Other's Apps by Laurie Sullivan
- At OMMA: Esurance Finds Fame In Another Medium: TV by Nina Lentini
- Former Audi Brand Director Settles In At Edmunds.com by Karl Greenberg
- Hilton Garden Inn Bows Largest Media Buy To Date by Karl Greenberg
- Are Banking Rewards A Loyalty Buzz Kill? by Kelly Shermach
- 'Consumer Reports': Extended Warranties Overpriced
- PepsiCo, Pepsi Bottling Buy Russian Bottler
- Joseph DiMuro Named New CMO At NexCen
