Marketing Daily - Monday, March 31, 2008 Kodak CMO Makes Hay While 'Celebrity Appearance' Shines Radio Ad Bureau Restructures Marketing Unit P&G Extends Febreze To Pets Verizon Partners With Keith Urban For Tour Diamond Foods Adds Blechschmidt To Board Cold Stone Creamery Teams With Jelly Belly JCPenney Slashes Sales Estimates MLB Readies PSAs For Broadcast Getting Snug Around The Upper Middle? Industry Is On The Ropes After A One-Two Punch Unconventional Marketing Reaches Video-Game College Tour First National Quit Smoking Campaign Readies Launch Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards Microsoft, Toyota Launch Campaigns On MyWaves Marketing Daily - Friday, March 28, 2008 Walgreens To Sell Its Own Line Of Comfy Clothes Pepsi Bottling Group Names John Compton To Board Wal-Mart, Kroger Winning The Grocery Price War P&G Seeks Best Marriage Proposal Story Payless Offers Dexter Branded Footwear Exclusively Winnebago Names Olson CEO, Chair Of The Board Coke, Illycaffè Ink Joint Venture Gillette Taps Tiger For 'Next Phenom' Contest Amway Taking Back Its Name In Multimillion-Dollar Campaign AT&T Gets Its Music Groove On With Napster Mobile Pontiac Ties NCAA Backing To New-Vehicle Launch, A First Yes, More Men Are Cooking ... And Everybody's Grilling Marketing Daily - Thursday, March 27, 2008 Flava Flav Is Voice of Dr Pepper In New TV Spot Kutcher Signs With Nikon CoolPix Cameras Revlon Signs Elle Macpherson Tanning Group Assails Criticism In Ads Carlos Santana Appears In Macy's Campaign Ad Eos Offers IPods For Round-Trip Bookings American Airlines Is Official Soccer Sponsor Subaru To Again Sponsor Philly Festival Wouldn't You Like To Hear The Album, Too? Netflix Apologizes For Mail Glitch, Offers Discounts Boat Business Braces For Even Stormier Seas With Sales, Ford Now Able To Focus On Core Brands New National Maidenform Campaign 'Feels Right' MetLife's New Online Video Explains Concept Of Risk-Pooling True Religion Brand Puts $2M Into Awareness Campaign Marketing Daily - Wednesday, March 26, 2008 McDonald's Intros Premium Roast Iced Coffee The N-Word! Power Brands Intros Aqua Planet In Aluminum Cans SoyJoy Extends Line To Include New Flavors Dell Customers Can Offset Carbon Impact Orkin Launches Richards Group Effort N.J. To Potential Tourists: 'You Have Arrived' P&G Buys Frederic Fekkai & Co. Macy's Tries On Some Green: Is Apparel The Next Eco Oasis? Unilever Launches Micro-Series For 'Fresh Takes' Products American Airlines Flies With Facebook Widget Marketers More Aggressively Target Small Business Owners Firestone To Get Top Billing In New MLB Deal Home Fragrances: Febreze Boosts Sweet Smell of Success Marketing Daily - Tuesday, March 25, 2008 Mitsubishi Puts Creative Up For Review Perry Ellis International, Revman Ink Licensing Deal Quality? Who Cares? Shoppers Now Favor Price, Convenience Subway Restaurants Offers Footlongs For $5 Kia Is Exclusive Vans Warped Tour Partner Lenovo Launches Olympics-Themed Online PC Auctions Saks Adds Streaming Video, Vaults Online Catalog To Next Level Hanes Sets 'Average Joe' Loose Among Celebs, Athletes Tiffany Finds That Diamonds Still Sparkle In Down Times Michigan AAA Finds Mileage Trumps All Among Car Buyers Marketing Daily - Monday, March 24, 2008 New Balance's New Bag: The Angst Of Running Wal-Mart's Milk Now Comes From Non-rbST Cows Ford Shuffles Execs, This Time In Asia-Pacific, Africa Gatorade Launches 'Tiger' Campaign AT&T, Verizon Airwaves Win Opens Ad Opportunities Chrysler Brings Consumers Into Advisory Boardroom 'Got Milk?' Campaign Heads Over To YouTube In 2008 Report: 2008 May Be Tipping Point For Mobile Banking Marketing Daily - Friday, March 21, 2008 Simpson To Head Dunkin's Government Affairs Advanced Micro Devices Taps New CMO Mercedes To Tout AMG Marque For Second Time Ever A Hockey Player Changes Everything Cadbury Schweppes Names Four Directors Pepsi Co, Pepsi Bottling Buy Russian Juice Firm IAG Research Names Best Car, Truck Ads Super-Early Easter Dampens Spending, NRF Finds Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps Suzuki Unveils Kizashi As A Sign Of Things To Come Borders Seeks Buyer: Can Bookstores Catch A Break? Marketing Daily - Thursday, March 20, 2008 The Spread Steak-umm Is Official Burger Of Baltimore Orioles Land Rover Plays Up Adventurous Spirit In Ads Best Buy Hands Out $10 Million In HD-DVD Booby Prizes General Mills Reports Good Quarter Fueled By Demand John Deere Launching Spring Campaign Identity Thieves Also Steal Brand Equity At The N.Y. Auto Show: Q&A With GM's Mark LaNeve NY Auto Show Roundup: Mercedes, Nissan, BMW And GM Banks Lure Consumers With Higher Savings Account Rates Creative Advertising Engages Consumers With Brands Marketing Daily - Wednesday, March 19, 2008 At OMMA: Panelists Issue Call For Supportive Gaming Group Bombay Sapphire Intros Unique Bottles Nestle's Purina Brand Launches Online Promotion GameStop's Sales Way Up Avon Links With Marimekko To Launch Collection Ford Shifts Even More Executives Buick Talks Art, Design In Prelude To N.Y. Auto Show Greener By The Minute, New Wal-Mart Prototype Raises Bar Restaurants Face Changing Habits, As Well As Recession Marketers With Engaged Consumers Outperform Competition Build Online Brand Awareness Using Integration Marketing Daily - Tuesday, March 18, 2008 At OMMA: Demystified APIs Make Money On Other's Apps 'Consumer Reports': Extended Warranties Overpriced PepsiCo, Pepsi Bottling Buy Russian Bottler Joseph DiMuro Named New CMO At NexCen At OMMA: Esurance Finds Fame In Another Medium: TV Former Audi Brand Director Settles In At Edmunds.com Hilton Garden Inn Bows Largest Media Buy To Date Are Banking Rewards A Loyalty Buzz Kill?