Marketing Daily Issues for March 2008
Marketing Daily - Monday, March 31, 2008
Kodak CMO Makes Hay While 'Celebrity Appearance' Shines
Radio Ad Bureau Restructures Marketing Unit
P&G Extends Febreze To Pets
Verizon Partners With Keith Urban For Tour
Diamond Foods Adds Blechschmidt To Board
Cold Stone Creamery Teams With Jelly Belly
JCPenney Slashes Sales Estimates
MLB Readies PSAs For Broadcast
Getting Snug Around The Upper Middle?
Industry Is On The Ropes After A One-Two Punch
Unconventional Marketing Reaches Video-Game College Tour
First National Quit Smoking Campaign Readies Launch
Turning Credit Cards Into Loyalty Cards, Plus Real-Time Rewards
Microsoft, Toyota Launch Campaigns On MyWaves
Marketing Daily - Friday, March 28, 2008
Walgreens To Sell Its Own Line Of Comfy Clothes
Pepsi Bottling Group Names John Compton To Board
Wal-Mart, Kroger Winning The Grocery Price War
P&G Seeks Best Marriage Proposal Story
Payless Offers Dexter Branded Footwear Exclusively
Winnebago Names Olson CEO, Chair Of The Board
Coke, Illycaffè Ink Joint Venture
Gillette Taps Tiger For 'Next Phenom' Contest
Amway Taking Back Its Name In Multimillion-Dollar Campaign
AT&T Gets Its Music Groove On With Napster Mobile
Pontiac Ties NCAA Backing To New-Vehicle Launch, A First
Yes, More Men Are Cooking ... And Everybody's Grilling
Marketing Daily - Thursday, March 27, 2008
Flava Flav Is Voice of Dr Pepper In New TV Spot
Kutcher Signs With Nikon CoolPix Cameras
Revlon Signs Elle Macpherson
Tanning Group Assails Criticism In Ads
Carlos Santana Appears In Macy's Campaign Ad
Eos Offers IPods For Round-Trip Bookings
American Airlines Is Official Soccer Sponsor
Subaru To Again Sponsor Philly Festival
Wouldn't You Like To Hear The Album, Too?
Netflix Apologizes For Mail Glitch, Offers Discounts
Boat Business Braces For Even Stormier Seas
With Sales, Ford Now Able To Focus On Core Brands
New National Maidenform Campaign 'Feels Right'
MetLife's New Online Video Explains Concept Of Risk-Pooling
True Religion Brand Puts $2M Into Awareness Campaign
Marketing Daily - Wednesday, March 26, 2008
McDonald's Intros Premium Roast Iced Coffee
The N-Word!
Power Brands Intros Aqua Planet In Aluminum Cans
SoyJoy Extends Line To Include New Flavors
Dell Customers Can Offset Carbon Impact
Orkin Launches Richards Group Effort
N.J. To Potential Tourists: 'You Have Arrived'
P&G Buys Frederic Fekkai & Co.
Macy's Tries On Some Green: Is Apparel The Next Eco Oasis?
Unilever Launches Micro-Series For 'Fresh Takes' Products
American Airlines Flies With Facebook Widget
Marketers More Aggressively Target Small Business Owners
Firestone To Get Top Billing In New MLB Deal
Home Fragrances: Febreze Boosts Sweet Smell of Success
Marketing Daily - Tuesday, March 25, 2008
Mitsubishi Puts Creative Up For Review
Perry Ellis International, Revman Ink Licensing Deal
Quality? Who Cares? Shoppers Now Favor Price, Convenience
Subway Restaurants Offers Footlongs For $5
Kia Is Exclusive Vans Warped Tour Partner
Lenovo Launches Olympics-Themed Online PC Auctions
Saks Adds Streaming Video, Vaults Online Catalog To Next Level
Hanes Sets 'Average Joe' Loose Among Celebs, Athletes
Tiffany Finds That Diamonds Still Sparkle In Down Times
Michigan AAA Finds Mileage Trumps All Among Car Buyers
Marketing Daily - Monday, March 24, 2008
New Balance's New Bag: The Angst Of Running
Wal-Mart's Milk Now Comes From Non-rbST Cows
Ford Shuffles Execs, This Time In Asia-Pacific, Africa
Gatorade Launches 'Tiger' Campaign
AT&T, Verizon Airwaves Win Opens Ad Opportunities
Chrysler Brings Consumers Into Advisory Boardroom
'Got Milk?' Campaign Heads Over To YouTube In 2008
Report: 2008 May Be Tipping Point For Mobile Banking
Marketing Daily - Friday, March 21, 2008
Simpson To Head Dunkin's Government Affairs
Advanced Micro Devices Taps New CMO
Mercedes To Tout AMG Marque For Second Time Ever
A Hockey Player Changes Everything
Cadbury Schweppes Names Four Directors
Pepsi Co, Pepsi Bottling Buy Russian Juice Firm
IAG Research Names Best Car, Truck Ads
Super-Early Easter Dampens Spending, NRF Finds
Corporate Branding Rankings: Microsoft Dives, L'Oreal Leaps
Suzuki Unveils Kizashi As A Sign Of Things To Come
Borders Seeks Buyer: Can Bookstores Catch A Break?
Marketing Daily - Thursday, March 20, 2008
The Spread
Steak-umm Is Official Burger Of Baltimore Orioles
Land Rover Plays Up Adventurous Spirit In Ads
Best Buy Hands Out $10 Million In HD-DVD Booby Prizes
General Mills Reports Good Quarter Fueled By Demand
John Deere Launching Spring Campaign
Identity Thieves Also Steal Brand Equity
At The N.Y. Auto Show: Q&A With GM's Mark LaNeve
NY Auto Show Roundup: Mercedes, Nissan, BMW And GM
Banks Lure Consumers With Higher Savings Account Rates
Creative Advertising Engages Consumers With Brands
Marketing Daily - Wednesday, March 19, 2008
At OMMA: Panelists Issue Call For Supportive Gaming Group
Bombay Sapphire Intros Unique Bottles
Nestle's Purina Brand Launches Online Promotion
GameStop's Sales Way Up
Avon Links With Marimekko To Launch Collection
Ford Shifts Even More Executives
Buick Talks Art, Design In Prelude To N.Y. Auto Show
Greener By The Minute, New Wal-Mart Prototype Raises Bar
Restaurants Face Changing Habits, As Well As Recession
Marketers With Engaged Consumers Outperform Competition
Build Online Brand Awareness Using Integration
Marketing Daily - Tuesday, March 18, 2008
At OMMA: Demystified APIs Make Money On Other's Apps
'Consumer Reports': Extended Warranties Overpriced
PepsiCo, Pepsi Bottling Buy Russian Bottler
Joseph DiMuro Named New CMO At NexCen
At OMMA: Esurance Finds Fame In Another Medium: TV
Former Audi Brand Director Settles In At Edmunds.com
Hilton Garden Inn Bows Largest Media Buy To Date
Are Banking Rewards A Loyalty Buzz Kill?
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