• Land Rover Plays Up Adventurous Spirit In Ads

    [Automotive] Land Rover is launching a national advertising campaign to tout the brand's adventure heritage while promoting the brand's LR3 and LR2 SUVs. The campaign, which breaks next month, features outdoor, print and TV ads using real people who are framed as "experts" who use Land Rover vehicles in specialized environments. ...Read the whole story

  • Identity Thieves Also Steal Brand Equity

    [Retail] "These thefts zap trust," says Ken Banks, of KAB Consulting, a marketing and brand consultant in Seminole, Fla. "If people feel they can't trust a store with basic financial transactions, why should they trust it on anything? A data theft makes shoppers think a store isn't as buttoned-down as it needs to be, across the board." ...Read the whole story

  • At The N.Y. Auto Show: Q&A With GM's Mark LaNeve

    [Automotive] Mark LaNeve, General Motors head of sales and marketing, concedes that this year will be rough. The company focused on its Pontiac division at the N.Y. Auto Show, reinforcing that brand's positioning with a GXP G8 sedan, the Solstice coupe and a truck-like version of the G8, yet to be named. Marketing Daily sat down with LaNeve for a chat. ...Read the whole story

  • NY Auto Show Roundup: Mercedes, Nissan, BMW And GM

    [Automotive] The New York Auto Show press days are in full swing. Here's a tasty buffet of news tidbits from the likes of some of the major automakers. ...Read the whole story

  • Banks Lure Consumers With Higher Savings Account Rates

    [Financial Services] However, if the economy continues to slow, and the Federal Reserve continues to cut the prime rate, promotions for the high rate savings accounts may slow down, says Mintel Comperemedia's Farah Huq. "It will be interesting to see if we're seeing the same high rates in 2008," she says. "It's possible we'll see some drop off in Q2." ...Read the whole story

  • Creative Advertising Engages Consumers With Brands

    [Strategy] HOLLYWOOD, Calif. -- "Creativity doesn't always have to be about the transaction or sale," says Jay Suhr, T3's senior vice president of creative services and account planning, during the Creative Panel at OMMA Global Hollywood. "It can be just as effective if it gives the audience the ability to engage, share, vote and otherwise create commentary with the brand." ...Read the whole story

  • The Spread

    Two recent news stories from the world of medical research hold significant omens for the less scientific world of advertising media effectiveness. ... ...More



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