Marketing Daily Issues for April 2008
- Marketing Daily - Wednesday, April 30, 2008
- Wal-Mart Offers To Cash Stimulus Checks - For Free by Sarah Mahoney
- Google CEO Foresees Advertising, Technology Cozying Up by Laurie Sullivan
- Makers Of Large Vehicles Just Can't Keep Truckin' On by Karl Greenberg
- As New Media Grow As Marketing Tools, So Do Metrics by Kelly Shermach
- VW Takes A Stab At Polling To Engage A Younger Consumer by Karl Greenberg
- Domino's To Do Some Heavy Lifting To Buoy U.S. Sales by Nina Lentini
- Orbitz Calls Car Rental Suit Lacking In Merit
- Avon Sales Up, Despite Weak Results In North America
- Avon Sales Up, Despite Weak Results In North America Commentary by None
- Top 10 Coolest New Cars Under $18K Commentary by None
- Marketing Daily - Tuesday, April 29, 2008
- AutoTrader.com Ads Announce Expansion To New Vehicles by Karl Greenberg
- Marketers Turn Vacant Storefronts In Mall Into Ad Venues by Sarah Mahoney
- Charles Schwab Reaches Out To Gen X With Resourceful Site by Aaron Baar
- Cerveza Tecate Boosts Presence In Boxing Arena by Karl Greenberg
- Mobile Marketing Association Tackles Video, TV Guidelines by Laurie Sullivan
- Branded Entertainment Offers TV Ad Bonanza by Wayne Friedman
- James Edmund Datri Is New AAF President/CEO
- Alamo, National Sue Orbitz, Alleging Damage
- Larry Nusbaum Returns To Ronco
- Papa John's Intros Six Specialty Pies
- BMW Goes All Out In Manhattan For X6 Crossover
- Harley Revs Up Female Rider Initiative
- Don't Count Print Out Yet Commentary by Gina Testa
- Marketing Daily - Monday, April 28, 2008
- AT&T Goes After Digital Music Lovers Where They Live--Online by Laurie Sullivan
- New Subaru Campaign Takes Aim With Cupid's Arrow by Aaron Baar
- Consumer-Generated Heinz Ad To Air On Cable, At Six Flags by Nina Lentini
- Generics Market Heats Up As Patents Keep Expiring by Aaron Baar
- As FTC Revisits 'Green' Definitions, Some Predict A Crackdown by Sarah Mahoney
- Scotts Miracle-Gro Products Get Yanked
- John Burbank Named Nielsen's First CMO
- Screenvision, Dodge To Tout Latter's Crossover Vehicle
- Top 10 QSR Brands Commentary by None
- Marketing Daily - Friday, April 25, 2008
- Consumers Cut Back On Everything But Driving, Study Finds by Aaron Baar
- Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy by Laurie Sullivan
- Even The Rich Feel Pinched, Await New Presidential Leadership by Sarah Mahoney
- KFC Embeds 'Secret Image' In TV Ads, POP Posters by Nina Lentini
- Newspaper Ads Spur Web Activity, Say NAA, Google by Erik Sass
- Western Union Taps Eric S. Jackson To Head Communications
- Ford Posts Surprising Gains In First Quarter
- Coca-Cola's Minute Maid Expands Juice Line
- Pizza Hut Debuts Online 'Virtual Waiter'
- How Gas Prices Affect Shopping Habits Commentary by None
- Marketing Daily - Thursday, April 24, 2008
- Schering-Plough To Continue DTC Marketing Of Vytorin by Aaron Baar
- High Gas Prices Have Consumers Looking At Motorcycles by Karl Greenberg
- Gen Y Meets Duran Duran: Unilever Remakes '80s With Pussycat Doll by Sarah Mahoney
- Analysts Looking For More On Microsoft's Online Ad Biz by Laurie Sullivan
- GoldSpot: Interactive Ads Work Best On Mobile TV by David Goetzl
- ABC Promotes Jerry Daniello To SVP/Integrated Marketing
- Amazon Sales Jump 37%, Better Than Expected
- Esurance, Warner Bros. Team For 'Speed Racer' Promo
- Bud Light Official Beer Of Fiesta Atlanta
- Starbucks' New Brew Lacks Bite Commentary by Robert Passikoff
- Marketing Daily - Wednesday, April 23, 2008
- Audi Ties R8 To Promotion Of 'Iron Man,' Due Out May 2 by Karl Greenberg
- Shoppers Plan To Cut Back On Mom's Big Day by Sarah Mahoney
- AT&T Rings Up Profit As Land Lines Turn Cellular by Laurie Sullivan
- Ford Leverages Model T Centennial To Celebrate Ford by Karl Greenberg
- Restaurants May Gobble Up Tax Rebates, Study Finds by Karlene Lukovitz
- WD-40 Puts An End To The Lost Little Red Straws by Nina Lentini
- 'Adweek' Names Fahey Publisher/Editorial Director
- P&G's Gillette Launches Fatherly Promo
- Burger King Launches Mobile Game
- Top 10 Most Powerful Brands Commentary by None
- Marketing Daily - Tuesday, April 22, 2008
- Nike Risks Viral Backlash With Kobe Video On YouTube by Sarah Mahoney
- Hybrid Cars Are Selling Like Hot Cakes, Study Finds by Karl Greenberg
- WOM, Banner Ads Support Disney Radio's Mobile Version by Laurie Sullivan
- Ford Easing Off Sync Accelerator, Focusing On Innovation by Karl Greenberg
- Glaxo Taps George Jetson To Speak For Tums QuikPak by Aaron Baar
- Pepsi's Tropicana Intros Premium Lemonades
- 'Repackaged' AirTran Plane Marks Patrick Indy Win
- American Airlines, Nokia Team On Sweepstakes
- Starbucks Launches Earth Day Promotion
- Nestle's Q1 Sales Up 6% After Price Hikes
- Marc De Grandpre Joins Purple Beverage As VP/Marketing
- Sears, Kmart Offer 10% Bonus For Stimulus Shoppers
- Unilever's Country Crock Launches 'Small Changes'
- Campbell's Pepperidge Farm Expands To Panama
- Top 10 Retailers Commentary by None
- Marketing Daily - Monday, April 21, 2008
- New Sony Campaign Will Tell 'Knowledge Transfer' Story by Laurie Sullivan
- Brands Are Big Word-Of-Mouth Topics Among New Moms by Karlene Lukovitz
- John Hancock: Media May Change, But Not The Message by Aaron Baar
- AT&T Dangles Olympics Trip In Online, Mobile Campaign by Karl Greenberg
- Study: Green Shoppers Gullible And Confused by Sarah Mahoney
- General Motors Bundles All Brands Except Chevy, Saturn by Karl Greenberg
- Correction
- HP Inks Deal With Agency On Marketing
- Golfer Michelson Stars In Crowne Plaza Spots
- Quikrete Launches National Campaign
- Citigroup Earnings Down, Jobs Cut
- Top 10 Brands That Get Most WOM* Commentary by None
- Marketing Daily - Friday, April 18, 2008
- American Express CMO: 'Go From Disrupting To Empowering' by Karl Greenberg
- Focalyst: Baby Boomer Misconceptions Die Hard by Karlene Lukovitz
- Corona Breaks New Creative For 'Cinco de Mayo' by Nina Lentini
- P&G Unit Chief Lights The Way To Entertained Consumers by Karl Greenberg
- Loving Leftovers: Food Prices Change The Way Americans Eat by Sarah Mahoney
- Userplane CEO Reflects On Potential Yahoo/AOL Merger by Laurie Sullivan
- General Mills Debuts Gluten-Free Rice Chex
- Advocacy Is NOT A Media Buy Commentary by Justin Cooper
- Marketing Daily - Thursday, April 17, 2008
- What If They Hand Out Stimulus Checks, And Nobody Shops? by Sarah Mahoney
- AT&T Campaign Seeks To Change Parent-Teen Cell Phone Convo by Laurie Sullivan
- No Tomato Cans Here As Pizza Rivals Go Mano A Mano by Nina Lentini
- Hilfiger, Sony Create Web Channel For Jam Sessions by Karl Greenberg
- Marketers Take More Targeted Approach To Selling Rx Drugs by Aaron Baar
- Edmunds.com Now Offering Crystal Ball On Vehicle Prices by Karl Greenberg
- McDonald's EVP/COO Joins Monsanto's Board
- Burger King Makes Kids' Meal Greener
- Bank Of America Launches Art Exhibition Program
- ModernMom.com Creates B2B Unit
- Redken Launches Online Network For Salon Pros
- Unilever's Dove Refreshes Consumer Web Site
- Borders: Books, Plus Plenty Of Digital Options
- Top 10 Beer Brand Performers In 2007 Commentary by None
