[Automotive] The current effort is much more product focused. "[Bold Moves] was designed to tell the story of Ford's comeback. It was meant to … Read the whole story

Although I've read enough market research to know that Americans in rural areas favor domestic automobiles over imports and tend to be very brand … Read the whole story

[Telecom] Sega has experienced little success in banner display ads, and magazine circulation continues to fall, but the one-on-one connection with consumers creates a … Read the whole story

[Retail] "People keep saying, 'How will they ever compete with the cost advantages that the Wal-Marts of the world have?' and yet they keep … Read the whole story

[Financial Services] Bank of America is also sponsoring a 19-city tour in which a mobile recording studio will allow supporters to record their cheers. … Read the whole story

[Travel] Tongue-in-cheek video and print executions feature senior citizens posing as college students - from a grandma using a fake ID at the movies … Read the whole story