[Automotive] LoJack spokesperson Paul McMahan says this is the company's first full national campaign. "We have never really had a national ad campaign that … Read the whole story

2008 was supposed to be different from the last economic slow-down in 2001. Those were more uncertain times, dominated by wildly fluctuating markets and … Read the whole story

[Telecom] The switch also has brought added attention to Verizon's advertising campaigns, Wilner says. The company recently introduced a series of television ads with … Read the whole story

[Retail] The company is also doing a cross promotion with Foot Locker--also a sponsor of the movie. Its Web site will offer a printable … Read the whole story

[Research] By 2012, U.S. ethnic communities will represent $84 billion, or 35% of all residential telecommunications expenditures-and Hispanics, who now make up 14.8% of … Read the whole story

[Retail] Surging gas prices are almost certainly part of the reason. But rising fuel cost impacts retailers, too, and marketers are clamping down on … Read the whole story

[Automotive] BMW will get no product placement in the show--since BMWs were not readily available in the U.S. in the Sixties. A year ago, … Read the whole story