[Retail] Burnishing the Kenmore brand is critical. The Hoffman Estates, Ill.-based company is struggling with dismal sales results. And while Kenmore is one of … Read the whole story

1|Intel Corp. 2|Eaton Corp. 3|Nike Inc. 4|Deere & Co. 5|Genentech Inc. 6|Corning Inc. 7|Humana Inc. 8|Bank of America Corp. 9|ITT Corp. 10|PG&E; Corp. Source: … Read the whole story

[Beverages] A wedding contest seemed right because many of the brand's consumers start making coffee at home only after they get married. Before then, … Read the whole story

[Sports] "Given the persistent problems caused by underage and excessive college drinking, much of it in the form of beer, we find it inconceivable … Read the whole story

[Entertainment] There are 12 returning and 5 new top-level, or Signature, sponsors. Multi-year sponsors include General Motors (Cadillac), Delta Airlines, Apple, Bloomberg, NBC and … Read the whole story

[Research] "There's not one formula that every company can apply because an engaged consumer will be completely different in each scenario," says analyst Brian … Read the whole story

[Sports] WNBA offers a level of "athlete authenticity" one doesn't find in the NBA, where individual athletes are more branded than the teams on … Read the whole story