Marketing Daily
Monday, April 14, 2008
  • Walmart.com CMO: We Want Our Customers Talking Together

    [Retail] While Cathy Halligan declined to detail specific plans, she admits that executives are looking for new ways to let consumers interact with each … Read the whole story

  • Flying On A Wing And A Prayer

    If I'm taking a trip to, say, Detroit, and I can go real cheap by airline A --I'm not naming names, let's just call … Read the whole story

  • Dunkin' Donuts Inks Deal With Fenway Sports Group

    [Restaurants] The Boston Red Sox are both a client and sibling of FSG; both are units of New England Sports Ventures, which also owns … Read the whole story

  • Synovate: Being Debt-Free Is Sign of Success In America

    [Financial Services] One positive sign in the U.S.--particularly for marketers--was including retirement planning and long-term investing as a definition of financial success. "It's more … Read the whole story

  • When It Comes To Online, Being Green Matters As Much As Price

    [Research] "With consumers doing so much online research and purchasing, retailers should include relevant environmentally conscious information throughout their paid and natural search campaigns," … Read the whole story

  • Child Advocates Ask FTC To Limit Marketers Online

    [Regulation] A week ago, the Association of National Advertisers filed comments with the FTC asking for easier restrictions on all behavioral marketing--regardless of age--saying … Read the whole story