Marketing Daily
Tuesday, April 15, 2008
  • Most Online Rx Drug Searches Are For Depression Meds

    [Pharma] The brands on the comScore's list are also the subjects of high-profile marketing campaigns. Chantix, for instance, received a healthy advertising push in … Read the whole story

  • Most Commonly Searched Rx Brands

    1 Chantix 2 Adderall 3 Viagra 4 Ambien 5 Lexapro 6 Effexor 7 Cymbalta 8 Lyrica 9 Seroquel 10 Lipitor Source: comScore Read the whole story

  • Courvoisier Points New Effort At Urbanites In Major Markets

    [Spirits] After L.A., the stores will appear in San Francisco, New York, Houston and Miami. Mary Therese Williams, brand manager of Courvoisier, says those … Read the whole story

  • Bennigan's Bows Campaign Touting 'Cash Crunch' Lunch Price

    [Restaurants] Susan Karlen, director of marketing, tells Marketing Daily that she expects that other quick serve and fast casual restaurants will follow suit. "They … Read the whole story

  • 1/3 Of Moms Buy Baby Products Online; 2/3 Research There

    [Research] Prospectiv's Jere Doyle says the results basically confirm that mothers of young children, while still far more inclined to use search, are also … Read the whole story

  • Clear Channel, Dacor Deal Puts Brand In Sporting Events

    [Sports] Dacor will provide appliances for 580 condominiums to be built there; the company will have marketing opportunities at Westgate around events like New … Read the whole story