[Retail] On one level, it's a marketing hit, too. "Just on the basis of word of mouth-are they building buzz and creating conversations? - … Read the whole story
BrandIndex tracks 175 retailers and ranks them based on six factors: reputation, quality, value, satisfaction, image and willingness to recommend. This is how they … Read the whole story
[Automotive] People who buy hybrids may favor a new kind of engine, but they tend to stay within the vehicle segment. In other words, … Read the whole story
[Technology] This summer, the strategy shifts to a more traditional marketing and advertising campaign, according to Trish Halamandaris, VP/marketing and carrier sales at mDisney, … Read the whole story
[Automotive] "The vision I have and that I am trying to evangelize is that we have to innovate," says John Emmert, Ford Sync marketing … Read the whole story
[Pharma] "When you think about the Jetsons, you think about three things: speed, innovation and convenience," says Sydney Rollock, VP/health and wellness for the … Read the whole story