Marketing Daily
Tuesday, April 22, 2008
  • Nike Risks Viral Backlash With Kobe Video On YouTube

    [Retail] On one level, it's a marketing hit, too. "Just on the basis of word of mouth-are they building buzz and creating conversations? - … Read the whole story

  • Top 10 Retailers

    BrandIndex tracks 175 retailers and ranks them based on six factors: reputation, quality, value, satisfaction, image and willingness to recommend. This is how they … Read the whole story

  • Hybrid Cars Are Selling Like Hot Cakes, Study Finds

    [Automotive] People who buy hybrids may favor a new kind of engine, but they tend to stay within the vehicle segment. In other words, … Read the whole story

  • WOM, Banner Ads Support Disney Radio's Mobile Version

    [Technology] This summer, the strategy shifts to a more traditional marketing and advertising campaign, according to Trish Halamandaris, VP/marketing and carrier sales at mDisney, … Read the whole story

  • Ford Easing Off Sync Accelerator, Focusing On Innovation

    [Automotive] "The vision I have and that I am trying to evangelize is that we have to innovate," says John Emmert, Ford Sync marketing … Read the whole story

  • Glaxo Taps George Jetson To Speak For Tums QuikPak

    [Pharma] "When you think about the Jetsons, you think about three things: speed, innovation and convenience," says Sydney Rollock, VP/health and wellness for the … Read the whole story