Thursday, April 24, 2008
  • Schering-Plough To Continue DTC Marketing Of Vytorin

    [Pharma] "We are concerned the continued uproar undermines patient care," CEO Fred Hassan said. "Vytorin and Zetia continue to be valuable tools for cholesterol management. That is why we are committed to these treatments. And that is why we will continue to advocate their appropriate use." ...Read the whole story

  • High Gas Prices Have Consumers Looking At Motorcycles

    [Automotive] "The other category that has been benefiting from fuel prices has been dual-purpose bikes," says the Motorcycle Industry Council's Ty Van Hooydonk. That means motorcycles as happy on dirt as on roads. He says the reason is that, besides flexibility, dual-purpose bikes get 60 miles per gallon and better. And it is also a growing segment of the market, with new entrants like Honda's CRF 230L, and Yamaha's XT 250. ...Read the whole story

  • Gen Y Meets Duran Duran: Unilever Remakes '80s With Pussycat Doll

    [Packaged Goods] The new song, which debuted online earlier this month, is part of a broader campaign to encourage women to "unleash the spirit of Brazil onto their skin," the company says. While the campaign also includes national radio, TV and print support, the Web plays a major role. ...Read the whole story

  • Analysts Looking For More On Microsoft's Online Ad Biz

    [Technology] At today's earnings report, Microsoft may talk about the ad network in passing because it wants to point toward its ad network as cool and magical, says The Benchmark Co.'s Brent Williams--and at the same time highlight exciting similarities in case the Yahoo deal goes through. ...Read the whole story

  • GoldSpot: Interactive Ads Work Best On Mobile TV

    [Strategy] Even with content expanding rapidly on mobile devices, many questions remain about whether consumers will be receptive to advertising. A Silicon Valley company, which believes it has a solution to the retention challenge, is offering mobile TV programmers and service providers what it believes is a unique way to gauge that effectiveness. ...Read the whole story

  • ABC Promotes Jerry Daniello To SVP/Integrated Marketing

    Completing its re-shuffling of its advertiser-focused marketing and cross-platform selling executives, ABC has promoted Jerry Daniello to SVP/integrated marketing and promotion for the network. Daniello will replace Dan Longest, who was recently promoted to SVP/Disney/ABC Unlimited, the media company's cross-media selling advertising division. Daniello reports to Mike Shaw, president of advertising sales and marketing for the ABC Television Network. Daniello had been VP/integrated marketing and promotion for ABC, handling sponsorship deals for ABC Daytime, ABC News and SOAPnet. He has been with ABC for eight years, starting as a manager of integrated marketing and promotion. Before ABC, Daniello had been ... ...Read the whole story

  • Amazon Sales Jump 37%, Better Than Expected

    It may be raining bad news on other retailers, but Amazon.com has plenty to crow about. The Seattle-based company says net sales for its first quarter jumped 37%, to $4.13 billion, while net income gained 30% to $143 million. "Our sales growth this quarter was driven by low prices and millions of in-stock items available for immediate shipment," the company said in its release. While sales in its international segment gained 44%, North American sales were strong, too, gaining 31%. And it sees more of the same in the months ahead, predicting that for the second quarter, total sales will ... ...Read the whole story

  • Esurance, Warner Bros. Team For 'Speed Racer' Promo

    The online auto insurance company is working with the movie studio to promote the live-action family adventure "Speed Racer," slated for release May 9. At esurance.com/speed, visitors will be able to enter the Esurance Speed Racer Sweepstakes, and can also view exclusive clips from the upcoming "Speed Racer" film and access special "Speed Racer" downloads. The grand prize winner will win a two-night trip for four to Los Angeles, along with a deluxe, behind-the-scenes tour of Warner Bros. Studios. The sweepstakes will run until May 11. In addition to the grand prize winner, there will be weekly prize drawings. Esurance ... ...Read the whole story

  • Bud Light Official Beer Of Fiesta Atlanta
Starbucks' New Brew Lacks Bite

Get the consumers who weren't interested in the stronger varieties Starbucks is known for and have them come in and buy something closer to the traditional cup of coffee they're buying elsewhere. But if consumers don't ...More