Friday, April 25, 2008
  • Consumers Cut Back On Everything But Driving, Study Finds

    [Trends] "Gas prices are already affecting vehicle sales in every segment, and traditional sport utility vehicles have been especially hard hit," says Kelley Blue Book's Jack Nerad. "Other industries will feel the pinch as consumers cut out life's little luxuries like clothes, eating out and entertainment just so they can pay the fuel bills." ...Read the whole story

  • Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy

    [Restaurant] Paramount made the agreement with Burger King, and the film industry should be held equally responsible, says the Campaign for a Commercial-Free Childhood's Josh Golin. "I don't think we should allow corporations to make [parenting] more difficult and confusing," he says. "If 'Iron Man' isn't a movie for 3-year-olds, asking companies not to market to them doesn't seem unreasonable." ...Read the whole story

  • Even The Rich Feel Pinched, Await New Presidential Leadership

    [Retail] What that means for marketers is that these consumers are going to be more resistant to luxury messages. While 41% of luxury consumers say they expect to spend less on luxury in the next twelve months, only 13% expect to spend more. And 71% say the overall financial health of the country is worse now than it was three months ago. ...Read the whole story

  • KFC Embeds 'Secret Image' In TV Ads, POP Posters

    [Restaurants] KFC is spreading word of the promotion by emailing its Colonel's Club, which has nearly 1 million members, a spokesperson says, and at KFC.com. The effort is directed at new customers as well as at fans, he says. "KFC is a dinner brand, and the Snacker line is a lunch item. We want to give people a reason to have lunch at KFC." ...Read the whole story

  • Newspaper Ads Spur Web Activity, Say NAA, Google

    Research Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America. The report, based on research commissioned by Google, found that 30% of Internet-using newspaper readers went online to research a product they saw in a newspaper. Within that cohort, 70% (21% of the total) then made a purchase. ...Read the whole story

  • Western Union Taps Eric S. Jackson To Head Communications

    Jackson takes the post of SVP/global corporate communications. In his new post, Jackson will be responsible for developing and directing communication strategies to strengthen Western Union's global competitive position and reputation among internal and external audiences. He will oversee corporate-wide employee communications, media relations, Web communications, issues and crisis management, as well as executive communications programs. From 2002 to 2007, Jackson served as VP/worldwide corporate communications at FedEx, where he led its global reputation management and employee engagement efforts. He has also served as managing director of corporate communications for Siemens, director of global media strategy at Accenture and director ... ...Read the whole story

  • Ford Posts Surprising Gains In First Quarter

    Ford Motor Co. reported a global net income of $100 million--or 5 cents a share--for the first quarter to 2008, a surprising turnaround from the company's $282 million loss (15 cents a share) reported a year ago. First-quarter revenue was $39.4 billion--down from $43 billion a year ago, when 2007 numbers were adjusted to exclude the Jaguar Land Rover and Aston Martin divisions, which are scheduled to be sold to India's Tata Motors later this year. Ford's North America Motor Automotive operations recorded a $45 million loss for the quarter, compared with a $613 million loss from a year ago. ... ...Read the whole story

  • Coca-Cola's Minute Maid Expands Juice Line

    Its line of enhanced juices now includes Minute Maid Pomegranate Flavored Tea and Minute Maid Pomegranate Lemonade. Both products are available now in stores nationwide. Designed to appeal to the health-conscious shopper, they are a source of antioxidant vitamins C and E.--Nina M. Lentini ...Read the whole story

  • Pizza Hut Debuts Online 'Virtual Waiter'
How Gas Prices Affect Shopping Habits

Oct Apr +/- Eat out less often 38% 53% +15 Carpool or find alternative means of transportation 10% 15% +5 Delay purchase of new home 5% 10% +5 Less shopping of non-essential retail items 42% 65% ...More