• Consumers Cut Back On Everything But Driving, Study Finds

    [Trends] "Gas prices are already affecting vehicle sales in every segment, and traditional sport utility vehicles have been especially hard hit," says Kelley Blue Book's Jack Nerad. "Other industries will feel the pinch as consumers cut out life's little luxuries like clothes, eating out and entertainment just so they can pay the fuel bills." ...Read the whole story

  • Group Asks Burger King To Pull 'Iron Man' Kids' Meal Toy

    [Restaurant] Paramount made the agreement with Burger King, and the film industry should be held equally responsible, says the Campaign for a Commercial-Free Childhood's Josh Golin. "I don't think we should allow corporations to make [parenting] more difficult and confusing," he says. "If 'Iron Man' isn't a movie for 3-year-olds, asking companies not to market to them doesn't seem unreasonable." ...Read the whole story

  • Even The Rich Feel Pinched, Await New Presidential Leadership

    [Retail] What that means for marketers is that these consumers are going to be more resistant to luxury messages. While 41% of luxury consumers say they expect to spend less on luxury in the next twelve months, only 13% expect to spend more. And 71% say the overall financial health of the country is worse now than it was three months ago. ...Read the whole story

  • KFC Embeds 'Secret Image' In TV Ads, POP Posters

    [Restaurants] KFC is spreading word of the promotion by emailing its Colonel's Club, which has nearly 1 million members, a spokesperson says, and at KFC.com. The effort is directed at new customers as well as at fans, he says. "KFC is a dinner brand, and the Snacker line is a lunch item. We want to give people a reason to have lunch at KFC." ...Read the whole story

  • Newspaper Ads Spur Web Activity, Say NAA, Google

    Research Newspaper advertising drives consumers to the Web to find out more information about products, according to a report from the Newspaper Association of America. The report, based on research commissioned by Google, found that 30% of Internet-using newspaper readers went online to research a product they saw in a newspaper. Within that cohort, 70% (21% of the total) then made a purchase. ...Read the whole story



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