Marketing Daily Issues for April 2008
- Marketing Daily - Wednesday, April 16, 2008
- Kodak CMO Hopes To Gain Mindshare With PGA Deal by Laurie Sullivan
- BMW's TV, Web Campaign Focuses On Souped-Up M3 Engine by Karl Greenberg
- Food Lion Unit Targets Grocery Shoppers With A Funny Bone by Sarah Mahoney
- Study Finds The Rich Are Like Us: They Comparison-Shop, Too by Karl Greenberg
- Low-Hanging Fruit Can Feed Brands Well Into The Future by Kelly Shermach
- Verizon Launches Nationwide Messaging Plans
- Pepsi To Consumers: 'Have We Met Before?'
- Starbucks, ITunes Announce 'Pick Of The Week'
- Clorox Intros FreshCare Towels In Wal-Mart
- Top 15 New Beer Brands In 2007 Commentary by None
- Marketing Daily - Tuesday, April 15, 2008
- Most Online Rx Drug Searches Are For Depression Meds by Aaron Baar
- Courvoisier Points New Effort At Urbanites In Major Markets by Karl Greenberg
- Bennigan's Bows Campaign Touting 'Cash Crunch' Lunch Price by Nina Lentini
- 1/3 Of Moms Buy Baby Products Online; 2/3 Research There by Karlene Lukovitz
- Clear Channel, Dacor Deal Puts Brand In Sporting Events by Karl Greenberg
- Chick-Fil-A Offers Freebies To All Cow Look-Alikes
- Hilton Renews Olympic Team Sponsorship
- DISCUS Calls On Conn. To Modernize Alcohol Sales Laws
- Nigel Howlett Named President Of IRI International
- Azingo Names Gabi Schindler CMO
- Unilever Launches Caress Brazilian Exotic Oil Infusions
- Most Commonly Searched Rx Brands Commentary by None
- Marketing Daily - Monday, April 14, 2008
- Walmart.com CMO: We Want Our Customers Talking Together by Laurie Sullivan
- Dunkin' Donuts Inks Deal With Fenway Sports Group by Karl Greenberg
- Synovate: Being Debt-Free Is Sign of Success In America by Aaron Baar
- When It Comes To Online, Being Green Matters As Much As Price by Sarah Mahoney
- Child Advocates Ask FTC To Limit Marketers Online by Wayne Friedman
- Unilever's Bertolli Launches Interactive TV Campaign
- McDonald's Puts 'Idol' In Happy Meals
- Flying On A Wing And A Prayer Commentary by Karl Greenberg
- Marketing Daily - Friday, April 11, 2008
- Consumers Suck It In, Clobbering March Same-Store Sales by Sarah Mahoney
- Airline's Marketing Disaster Exacerbated By Low Safety Regard by Karl Greenberg
- Scotts' $30 Million Campaign Touts Fertilizer, Water Savings by Karl Greenberg
- ANA: Integrated Marketing Top Issue On Marketers' Minds by Karlene Lukovitz
- Free Donuts On Tax Day Stretch Dollars of Dunkin's 'Tribe' by Nina Lentini
- 7-Eleven Hits A Homer At PMA's 25th Reggie Awards Show by Nina Lentini
- Unilever To Launch Dove Digital Channel
- Honda Launches Tour With 'Panic At The Disco'
- Duane Reade On The Prowl For New CMO
- Franklin Institute Unveils Branding Campaign
- Frito-Lay Launches Low-Sodium Line Extensions
- Estee Lauder Taps Alexandra Trower For EVP/Global Comm
- You Say Your Agency's Annoying Like It's A Bad Thing Commentary by Phyllis Dealy
- Marketing Daily - Thursday, April 10, 2008
- Sears Launches 'Reinvent Your Kitchen' Campaign by Sarah Mahoney
- Eight O'Clock Coffee Brings Its Marketing Effort Up To D8 by Nina Lentini
- Colleges, CSPI Urge NCAA To Rein In Beer Ads by Aaron Baar
- Sponsors Flock To N.Y.'s Seventh Tribeca Film Festival by Karl Greenberg
- Forrester Unveils Metrics That Go Beyond Sell Point by Laurie Sullivan
- WNBA Deals With Kia, IHOP, Pitney Bowes by Karl Greenberg
- Cold Stone Creamery Celebrates Patriots' Day
- Trojan Condoms Take Show On The Road
- Burger King Intros Cheesy Bacon BK Wrapper
- Top 10 Corporate Citizens Commentary by None
- Marketing Daily - Wednesday, April 9, 2008
- LoJack Campaign Portrays Horrors, Relief In Theft, Recovery by Karl Greenberg
- Verizon Takes TV Mandate Opportunity To Promote Its Services by Laurie Sullivan
- 7-Eleven Promotes 'Iron Man' With Slurpee Flavor by Karl Greenberg
- Telecom Pushing Harder Than Ever Within Hispanic Market by Karlene Lukovitz
- Online Spending To Gain 17%, To $204 Billion, In '08 by Sarah Mahoney
- BMW Is Exclusive Sponsor Of 'Mad Men' Premiere by Wayne Friedman
- Coors Light To Bow New Can On Tax Day
- Coca-Cola Intros Limited-Edition Vintage Bottle
- Soap Stars Shop At Wal-Mart
- Advertising Specialties Sales Hit Record
- Office Depot Launches 'Environmentally Preferable' Line
- Krispy Kreme Intros Caribbean Flavors
- Skyy Spirits Launches 'Sex And The City' Sweeps
- Searching For A New Customer Acquisition Strategy Commentary by Zephrin Lasker
- Marketing Daily - Tuesday, April 8, 2008
- Ford Puts Employees To Work Selling Ford by Karl Greenberg
- New Sega Ads Let Mobile Users Interact With Brand by Laurie Sullivan
- Milk Next To Cereal? Piggly Wiggly Rethinks Design by Sarah Mahoney
- Bank Of America Collects Cheers For U.S. Olympic Team by Aaron Baar
- AirTran Launching 'Fly Free' Promo To College Kids by Nina Lentini
- Whole Foods To Crack Cheese For Record Book
- JVC Launches Mother's Day Video Contest
- AOL Autos Launches Open Marketplace
- Dunkin' Donuts Offers Free Donuts On Tax Day
- Finesse Adds Revitalizing Shampoo, Conditioner
- Jack In The Box Bows BBQ Bacon Burger
- Beef Industry Sponsors User-Gen Video Contest
- Papa John's To Open 57 New Units In Canada
- In Rural Florida, Everything Old Is Old Again Commentary by Karl Greenberg
- Marketing Daily - Monday, April 7, 2008
- Gen Y Demands It: Green Fashion That's Chic by Sarah Mahoney
- Bud Light, Dodge, Cisco Support NHL's New Network Online by Laurie Sullivan
- Aflac Expands Duck's Role In New Business Initiative by Aaron Baar
- Peapod Intros NutriFilter Software To Online Grocery Shopping by Kelly Shermach
- P&G Hosts Photo Competition To Showcase Crest Whitestrips by Nina Lentini
- Writers, Publishers Protest New Amazon.com Policy
- EA Sports Extends Maui Invitational Sponsorship
- Steve Farrar Returns To Head Wendy's North America
- SoCal McDonald's Gives Away Iced Coffee
- Coty Partners With HSN On Prestige
- Stella McCartney Launches E-Commerce Site
- Online Advertising Is A Slam Dunk Commentary by Keith Richman
- Marketing Daily - Friday, April 4, 2008
- Dead Celebrity Walking: Latest Post-Mortem Popularity Rankings by Karlene Lukovitz
- OMG! Unilever Launches Degree Girl Aimed At Teens by Nina Lentini
- Amazon.com Intros Service Allowing Purchases Via Text Message by Laurie Sullivan
- Wendy's Blames Snow, Easter For Poor Q1 Performance by Nina Lentini
- Less To Shred: Credit-Card Companies Cut Back On Direct Mail by Sarah Mahoney
- PMA Snags Herbie Hancock For REGGIE Awards
- Electrolux Taps Kelly Ripa For Line Launch
- NADA: Consumer Interest In Compact Cars Spikes
- Carfax, Dealers Offer Free Vehicle History Reports
- 2007 Ad Spend By Media Commentary by None
- Marketing Daily - Thursday, April 3, 2008
- Wireless Providers Ready To Link Traditional, Digital Media by Laurie Sullivan
- Consumer Group Calls For Side Effects Notification Option by Aaron Baar
- Best Buy Signs Hispanic Soccer Phenom To Be Ambassador by Sarah Mahoney
- Porsche Campaign Distinguishes Boxster, Cayman Models by Karl Greenberg
- At CTIA: Yahoo Opens Mobile Search To Content Developers by Laurie Sullivan
- Hoping To Get Its Hanes On Them, Brand Does Online Duty by Nina Lentini
- Kodak Names Jennifer Cisney Chief Blogger
- GE, HSBC, Wal-Mart To Get Green Effie Awards
- Sprint Celebrates Customers With Nascar Tix
- The Hartford Teams With NCAA Sponsorship Events
- Alan Marks Takes EBay Corporate Communications Spot
- Top 10 Product Categories By Ad Spend Commentary by None
