Marketing Daily Issues for May 2008
Marketing Daily - Friday, May 30, 2008
Bristol-Myers Squibb Buys Kosan Biosciences
T.G.I. Friday's Offers Dads Free Onion Rings
Heinz Earmarks Up To $100 Million In Launch Support
Payless ShoeSource Inks Deal With Stylist
Who's Going For Dealer Financing?
Retailers Take Home Most Halo Awards
Virgin Mobile Offers Access With Phone Buy
Integration Is 'Moot' Without The Core Of Conversation
Popularity Of Smartphones Boosts Average Cell Phone Price
Study: Sporting-Goods Retailers Hurting, But Brands Still No. 1
ANA Survey Finds Most Struggle With 'Parochial Structures'
Childhood Obesity Levels Off, Pressure on Advertisers Remains
Marketing Daily - Thursday, May 29, 2008
'Speeders' To Unveil Awareness Campaign
KFC Adds Third Fried Chicken Flavor In 68 Years
Top 10 Luxury Hotels
Travel Marketers Win Awards
Coke Taps Reinaldo Padua For AVP/Hispanic Marketing
Manhattan Cold Stone Creamery In Crazy 8s Promo
Nickelodeon, Verizon Offer Qwikies
Toyota Offers First APR Program For Used Vehicles
CKE Restaurants, ExitReality Launch Campaign
Dunkin' Donuts Pulls Rachael Ray Spot
Miller Plans Texas Promo To Seal New Cowboys Deal
For Kids, Moms Spend Most On Clothes And Entertainment
Nationwide Targets South Asians With 'Idol' Contestant Sanjaya
Father's Day Lament: 'No Mon, No Fun, Your Son'
Dell Moves To Protect Brand Name After Legal Ruling
Suzuki To Target Surfers With 'Ultimate Wave' Movie
Marketing Daily - Wednesday, May 28, 2008
Don't Get Cold Feet About Going Green
Papa John's Adds Whole-Wheat Crust To Menu
Macy's Rolls Out Consumer-Electronics Kiosks
Kraft Among Kennedy Space Center's New Corporate Partners
Ford Benefits From Shift In Focus To A Glass Half Full
Activision's Guitar Hero, 'Idol' Ad, Video Has Legs
P&G Pitches Folgers To Office Workers
Burger King Names John Chidsey Chairman/CEO
Sears Teams Up With LL Cool J, Benetton
New Ads For Hanes Star Sheen, Jordan In Oddball Comedy
Study Finds Advertisers Don't Quite Get Shopper Marketing
Automotive Marketer Wilhite Resurfaces At Jumpstart
Marketing Daily - Tuesday, May 27, 2008
Gap Posts Stronger Profits, Weaker Sales
New York State Puts Its Heart Back Into Marketing Campaign
Top 20 Cookout Capitals
White Castle Turns Back Clock For 87 Minutes
Simply Orange Juice Brings Back Guarantee
Avon Inks Deal With James Bond Franchise
Consumers Rate Vehicles At Edmunds.com
Maine Urges Canadians To Take 'Two-Nation Vacation'
Proven $ Returns Boost Michigan's Marketing Budget
Rand McNally: Some Road Travel Affected By High Gas Prices
Motel 6 Offers Family Trip Planning On Web Site
Marketing Daily - Friday, May 23, 2008
Celtics' Garnett Latest To Star In Verizon Campaign
Ford Changes Focus From SUVs To Smaller Cars, Hybrids
Raising Expectations
You're Off Monday; So Are We!
Kraft Introduces Mac & Cheese Crackers
Tiffany Signs Maria Sharapova To Rep Brand
Hellmann's Bows 'Real Food Summer School'
100th Anniversary Is Well-Timed For Milk-Bone Strategy
Fandango, American Airlines, Westin In 'Sex/City' Promo
Cerveza Tecate To Produce Sports Awards Program
Marketing Symbolism 101: Polar Bears Rock
Marketing Daily - Thursday, May 22, 2008
Smart Balance Intros Butter Blend Sticks
After Almost 39 Years, Wendy's Shakes Up The Frosty
Everlast, 24 Hour Fitness Team Up For Workout
Where Should We Eat?
Looking Ahead, P&G Realigns Design Unit
GM Exclusively Backs First Environmental TV Network
Nordstrom Launches 'Buy Online, Pick Up In-Store'
New Kids' Beverages Marketing Guidelines Generate Debate
Vespa Mixes It Up With 'Get Smart,' Subway For Promo
'Super Buyers' Play Critical Role In Adoption Of New 'Toys'
U.S. Health Department Promotes Hospital Comparison Site
Marketing Daily - Wednesday, May 21, 2008
Coca-Cola, Special Olympics Renew Partnership
Bonwit Teller May Rise From The Ashes
ConAgra's Hebrew National Launches Promos
Wal-Mart Sponsors AOL Food's Summer Grilling Special
GM Markets OnStar, Malibu Via US Airways Seatback Trays
Top 10 YouTube Brands
Life Time Fitness Names Scott Lutz EVP/CMO
CKE Goes Candid Camera To Show Quality Of Its Burgers
Marketing Of Wi-Fi Hotspots Is No Free-For-All
Klondike Mixes Placement, Ad Spots to Promote Contest
CMOs Keep Watchful Eye On The Budget Line
Will Men Be The Luxury Market's Secret Weapon?
Marketing Daily - Tuesday, May 20, 2008
Early Results Prompt Chrysler To Extend $2.99 Gas Program
No Relief In Sight For Beat-Up Lowe's
Jim Beam Invites Consumers To 'Post A Toast'
Jack In The Box To Offer Iced Coffee
Retired PBG, Mexico, Chair Joins Kellogg's Board
Dell, Virgin Mobile Launch Grads, Dads Promotions
Engaging Youth In An Evolving Online Environment
Canon Shoots TV Spot For EOS Rebel With Own SLR Brand
Now Playing At A Theater Near You: The Mets
French's Mustard Dangles Yankees Suite In Promo
Bank Of America Takes Up Collection In Ads
Asthma Foundation Launches New Campaign
Nestle Microsite Aims At Helping Chemotherapy Patients
Campbell: Price Hikes, Competition Contribute To 3Q Soup Slip
Next Big Gardening Trend: More Green Than Bloom
White Outdoor's 'Love Of Land' Is First Ad In Four Years
Marketing Daily - Monday, May 19, 2008
Where Are We Buying Groceries?
AOL To Launch Parenting Destination
Gen Y Is Going To Need Financial Guidance More Than Most
Dippin' Dots Marks 20th With Free Ice Cream
XM To Roll NavTraffic Into 2009 Model-Year Vehicles
Straw Hat Dangles Pizza In Newly Launched Video Contest
Hershey's Bliss Joins The Experiential Party
Nintendo To Demo Wii Fit Today In N.Y.'s Central Park
Jack Daniel's Parks Nascar Race Car On New Mini-Site
Marketing Daily - Friday, May 16, 2008
Bajaj, Renault-Nissan To Build $2,500 Car
Thomas Gartland Heads Marketing At Avis Budget
Maidenform Taps Gardner For DKNY License
Virgin Mobile Puts 'Fund My Phone' On Facebook
Taco Bell Debuts Frutista Freeze Drinks, Campaign
Oliver Peoples, Screenvision Launch Cinema Campaign
Ocean Spray Launches Cranergy Juice Drink, Campaign
Burger King Launches National Campaign Around 'Indiana Jones'
Who's Grilling Now?
Grilling Is Now A Year-Round Undertaking, NPD Finds
Beer Drinkers To Buy 21 Million Cases For Memorial Day
Marketers Vie For Product Of The Year Distinction
JCPenney, Macy's Profits Down; Improvements Expected
HP Inks Sponsorship Deal With Major League Gaming
Mini Takes Wii, Online Gamers For Ride With Pinball Game
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