Marketing Daily Issues for May 2008
- Marketing Daily - Friday, May 30, 2008
- Heinz Earmarks Up To $100 Million In Launch Support by Karlene Lukovitz
- Integration Is 'Moot' Without The Core Of Conversation by Karl Greenberg
- Popularity Of Smartphones Boosts Average Cell Phone Price by Laurie Sullivan
- Study: Sporting-Goods Retailers Hurting, But Brands Still No. 1 by Sarah Mahoney
- ANA Survey Finds Most Struggle With 'Parochial Structures' by Karl Greenberg
- Childhood Obesity Levels Off, Pressure on Advertisers Remains by Erik Sass
- Payless ShoeSource Inks Deal With Stylist
- Retailers Take Home Most Halo Awards
- Virgin Mobile Offers Access With Phone Buy
- T.G.I. Friday's Offers Dads Free Onion Rings
- Bristol-Myers Squibb Buys Kosan Biosciences
- Who's Going For Dealer Financing? Commentary by None
- Marketing Daily - Thursday, May 29, 2008
- KFC Adds Third Fried Chicken Flavor In 68 Years by Nina Lentini
- Miller Plans Texas Promo To Seal New Cowboys Deal by Karl Greenberg
- For Kids, Moms Spend Most On Clothes And Entertainment by Sarah Mahoney
- Nationwide Targets South Asians With 'Idol' Contestant Sanjaya by Aaron Baar
- Father's Day Lament: 'No Mon, No Fun, Your Son' by Karlene Lukovitz
- Dell Moves To Protect Brand Name After Legal Ruling by Laurie Sullivan
- Suzuki To Target Surfers With 'Ultimate Wave' Movie by Karl Greenberg
- 'Speeders' To Unveil Awareness Campaign
- Dunkin' Donuts Pulls Rachael Ray Spot
- CKE Restaurants, ExitReality Launch Campaign
- Toyota Offers First APR Program For Used Vehicles
- Nickelodeon, Verizon Offer Qwikies
- Manhattan Cold Stone Creamery In Crazy 8s Promo
- Coke Taps Reinaldo Padua For AVP/Hispanic Marketing
- Travel Marketers Win Awards
- Top 10 Luxury Hotels Commentary by None
- Marketing Daily - Wednesday, May 28, 2008
- Activision's Guitar Hero, 'Idol' Ad, Video Has Legs by Laurie Sullivan
- Ford Benefits From Shift In Focus To A Glass Half Full by Karl Greenberg
- Kraft Among Kennedy Space Center's New Corporate Partners by Karlene Lukovitz
- Sears Teams Up With LL Cool J, Benetton by Sarah Mahoney
- New Ads For Hanes Star Sheen, Jordan In Oddball Comedy by Karl Greenberg
- Study Finds Advertisers Don't Quite Get Shopper Marketing by Sarah Mahoney
- Automotive Marketer Wilhite Resurfaces At Jumpstart by Tanya Irwin
- Burger King Names John Chidsey Chairman/CEO
- P&G Pitches Folgers To Office Workers
- Macy's Rolls Out Consumer-Electronics Kiosks
- Papa John's Adds Whole-Wheat Crust To Menu
- Don't Get Cold Feet About Going Green Commentary by Josiah McClellan
- Marketing Daily - Tuesday, May 27, 2008
- New York State Puts Its Heart Back Into Marketing Campaign by Karl Greenberg
- Maine Urges Canadians To Take 'Two-Nation Vacation' by Sarah Mahoney
- Proven $ Returns Boost Michigan's Marketing Budget by Karlene Lukovitz
- Rand McNally: Some Road Travel Affected By High Gas Prices by Aaron Baar
- Motel 6 Offers Family Trip Planning On Web Site by Nina Lentini
- Gap Posts Stronger Profits, Weaker Sales
- Consumers Rate Vehicles At Edmunds.com
- Avon Inks Deal With James Bond Franchise
- Simply Orange Juice Brings Back Guarantee
- White Castle Turns Back Clock For 87 Minutes
- Top 20 Cookout Capitals Commentary by None
- Marketing Daily - Friday, May 23, 2008
- Ford Changes Focus From SUVs To Smaller Cars, Hybrids by Karl Greenberg
- 100th Anniversary Is Well-Timed For Milk-Bone Strategy by Karlene Lukovitz
- Fandango, American Airlines, Westin In 'Sex/City' Promo by Laurie Sullivan
- Cerveza Tecate To Produce Sports Awards Program by Karl Greenberg
- Marketing Symbolism 101: Polar Bears Rock by Sarah Mahoney
- Celtics' Garnett Latest To Star In Verizon Campaign
- Hellmann's Bows 'Real Food Summer School'
- Tiffany Signs Maria Sharapova To Rep Brand
- Kraft Introduces Mac & Cheese Crackers
- You're Off Monday; So Are We! Commentary by None
- Raising Expectations Commentary by Cliff Medney
- Marketing Daily - Thursday, May 22, 2008
- GM Exclusively Backs First Environmental TV Network by Karl Greenberg
- Nordstrom Launches 'Buy Online, Pick Up In-Store' by Sarah Mahoney
- New Kids' Beverages Marketing Guidelines Generate Debate by Karlene Lukovitz
- Vespa Mixes It Up With 'Get Smart,' Subway For Promo by Karl Greenberg
- 'Super Buyers' Play Critical Role In Adoption Of New 'Toys' by Laurie Sullivan
- U.S. Health Department Promotes Hospital Comparison Site by Aaron Baar
- Smart Balance Intros Butter Blend Sticks
- After Almost 39 Years, Wendy's Shakes Up The Frosty
- Everlast, 24 Hour Fitness Team Up For Workout
- Looking Ahead, P&G Realigns Design Unit
- Where Should We Eat? Commentary by None
- Marketing Daily - Wednesday, May 21, 2008
- GM Markets OnStar, Malibu Via US Airways Seatback Trays by Karl Greenberg
- CKE Goes Candid Camera To Show Quality Of Its Burgers by Nina Lentini
- Marketing Of Wi-Fi Hotspots Is No Free-For-All by Laurie Sullivan
- Klondike Mixes Placement, Ad Spots to Promote Contest by Karlene Lukovitz
- CMOs Keep Watchful Eye On The Budget Line by Karl Greenberg
- Will Men Be The Luxury Market's Secret Weapon? by Sarah Mahoney
- Coca-Cola, Special Olympics Renew Partnership
- Wal-Mart Sponsors AOL Food's Summer Grilling Special
- ConAgra's Hebrew National Launches Promos
- Bonwit Teller May Rise From The Ashes
- Life Time Fitness Names Scott Lutz EVP/CMO
- Top 10 YouTube Brands Commentary by None
- Marketing Daily - Tuesday, May 20, 2008
- Early Results Prompt Chrysler To Extend $2.99 Gas Program by Karl Greenberg
- Canon Shoots TV Spot For EOS Rebel With Own SLR Brand by Nina Lentini
- Dell, Virgin Mobile Launch Grads, Dads Promotions by Laurie Sullivan
- Campbell: Price Hikes, Competition Contribute To 3Q Soup Slip by Karlene Lukovitz
- Next Big Gardening Trend: More Green Than Bloom by Sarah Mahoney
- White Outdoor's 'Love Of Land' Is First Ad In Four Years by Karl Greenberg
- No Relief In Sight For Beat-Up Lowe's
- Nestle Microsite Aims At Helping Chemotherapy Patients
- Asthma Foundation Launches New Campaign
- Bank Of America Takes Up Collection In Ads
- French's Mustard Dangles Yankees Suite In Promo
- Now Playing At A Theater Near You: The Mets
- Retired PBG, Mexico, Chair Joins Kellogg's Board
- Jack In The Box To Offer Iced Coffee
- Jim Beam Invites Consumers To 'Post A Toast'
- Engaging Youth In An Evolving Online Environment Commentary by Ryan Okum
- Marketing Daily - Monday, May 19, 2008
- Gen Y Is Going To Need Financial Guidance More Than Most by Aaron Baar
- XM To Roll NavTraffic Into 2009 Model-Year Vehicles by Karl Greenberg
- Straw Hat Dangles Pizza In Newly Launched Video Contest by Laurie Sullivan
- Hershey's Bliss Joins The Experiential Party by Karlene Lukovitz
- Nintendo To Demo Wii Fit Today In N.Y.'s Central Park by Karl Greenberg
- Jack Daniel's Parks Nascar Race Car On New Mini-Site by Nina Lentini
- AOL To Launch Parenting Destination
- Dippin' Dots Marks 20th With Free Ice Cream
- Where Are We Buying Groceries? Commentary by None
- Marketing Daily - Friday, May 16, 2008
- Burger King Launches National Campaign Around 'Indiana Jones' by Nina Lentini
- Grilling Is Now A Year-Round Undertaking, NPD Finds by Karl Greenberg
- Beer Drinkers To Buy 21 Million Cases For Memorial Day by Karlene Lukovitz
- Marketers Vie For Product Of The Year Distinction by Nina Lentini
- JCPenney, Macy's Profits Down; Improvements Expected by Sarah Mahoney
- HP Inks Sponsorship Deal With Major League Gaming by Laurie Sullivan
- Mini Takes Wii, Online Gamers For Ride With Pinball Game by Tameka Kee
- Bajaj, Renault-Nissan To Build $2,500 Car
- Maidenform Taps Gardner For DKNY License
- Thomas Gartland Heads Marketing At Avis Budget
- Taco Bell Debuts Frutista Freeze Drinks, Campaign
- Virgin Mobile Puts 'Fund My Phone' On Facebook
- Oliver Peoples, Screenvision Launch Cinema Campaign
- Ocean Spray Launches Cranergy Juice Drink, Campaign
- Who's Grilling Now? Commentary by None
