• GM Exclusively Backs First Environmental TV Network

    [Automotive] General Motors will run a mix of corporate and divisional ads, including a series of eight, two-minute-long documentary style ads produced by Discovery Studios, and featuring GM executives. The two-minute ads, two of which are GM corporate ads, deal with advanced technology, fuel alternatives, hybrids, and GM's environmental commitment. ...Read the whole story

  • Nordstrom Launches 'Buy Online, Pick Up In-Store'

    [Retail] "Convenience is back in style," says Shopatron's Ed Stevens, explaining that what customers love is that it allows them to break the task of shopping up into smaller pieces. "So let's say I need to buy my son a birthday present. I can fit the shopping portion into a 10-minute time slot between business meetings in the morning. And I can squeeze the pickup into a 10-minute slot after work, and have lower blood pressure all day." ...Read the whole story

  • New Kids' Beverages Marketing Guidelines Generate Debate

    [Beverages] Brand expert Laura Ries says she would be very leery of any governmental effort to ban advertising and marketing of food, beverages or for that matter, most other products. "That is a slippery slope," she says. "This is America, and these are not deadly products, like cigarettes. Companies need to be socially aware, and increasingly, they are. They're getting called out and experiencing bad PR when they cross the line, and that's the last thing they want, so they're changing their behavior. ...Read the whole story

  • Vespa Mixes It Up With 'Get Smart,' Subway For Promo

    [Automotive] The LX 150 is "the meat of our product range," says Paolo Timoni, president/CEO of New York-based Piaggio Group Americas. "In the movie, it is used as an alternative form of transportation--the main actor uses it to go from place A to place B." That, he says, is something that people have been doing for years in Europe, but has been a slower sell in the U.S.--until now, thanks to soaring gasoline prices. ...Read the whole story

  • 'Super Buyers' Play Critical Role In Adoption Of New 'Toys'

    [Electronics] They are less influenced by television, radio or print ads, tend not to take advice from friends or family members, and know the difference between marketing and packaging hype and well-designed devices. They do, however, seek out expert reviews, forums and online shopping comparison sites where they can discuss a product's pros and cons. ...Read the whole story

  • U.S. Health Department Promotes Hospital Comparison Site

    [Health] The ads, which ran in 58 newspapers on Wednesday, highlight two benchmarks recently added to the site: the percentage of patients who always received help when they requested it and the percentage of patients who were given antibiotics one hour prior to surgery. Each ad was tailored to its market, including only hospitals in the area. ...Read the whole story

  • Where Should We Eat?

    1 Olive Garden 2 Applebee's 3 TGI Friday's 4 Cracker Barrel 5 Red Lobster 6 Chili's 7 Ruby Tuesday's 8 Macaroni Grill 9 Red Robin ... ...More

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