[Retail] While Wal-Mart is clearly benefiting from its low-price position in the current soft economy, downturns don't last forever. "Wal-Mart is thinking more long-term," … Read the whole story
Media Category Change National Sunday Supplement 19.2% Cable TV 12.9% African American TV*12.9% Network Radio10.0% Spanish-Language TV*7.7% Outdoor2.9% Syndication TV2.3% Spot TV: Top 100-0.4% … Read the whole story
[Telecom] Virgin has begun to build buzz through radio spots and an online ad buy that cuts across about 700 sites, according to Ron … Read the whole story
[Research] Proximity Worldwide's Christine Armstrong says the Gen X groups are more similar to each other than any of them are to 20-somethings and … Read the whole story
[Spirits] Campari now annually awards a commissioning grant to one artist featured in the previous year's group exhibition to support significant works of art. … Read the whole story
[Financial Services] According to a survey, two-thirds of U.S. consumers said they would buy the insurance at booking. "From a marketing perspective, you need … Read the whole story
[Food] Consumers are "moving away from more expensive restaurants and toward quick-service options-and maybe switching from eating dinner out to eating breakfast out," says … Read the whole story