• McDonald's Marks Big Mac's 40th With Jingle Contest by Karl Greenberg

    [Restaurants] The "Big Mac Chant-Off" will be supported with an integrated campaign comprising a seven-week media flight with a mix of TV, digital and print. "We are using our national media support to showcase and drive consumers to our unique URL, Myspace.com/Bigmacchant," says McD's Kent Voetberg, adding that TV ads include 15- and 30-second spots to run on highly rated programs and across key cable networks like Vh1, MTV and Comedy Central. ...Read the whole story

  • Amusement Parks Hope To Benefit As Low-Cost 'Daycations' by Sarah Mahoney

    [Entertainment] "The only way to get a bump in attendance is when parks reinvest in major new expansions," says Economics Research Associates' Christian Aaen. "But with gas prices up 25% to 30% from last summer, there's going to be an effect. Certainly, regional parks could gain from people making close-to-home to trips. But overall, we'd expect that there will either be very limited growth, or a slight downturn." ...Read the whole story

  • Mighty Leaf Tea To Get Star Treatment by Karlene Lukovitz

    [Beverages] The plan is to use both traditional and non-traditional marketing strategies and a range of entertainment and celebrity-driven initiatives. For example, The Firm will help Mighty Leaf Tea develop relationships with celebrities to create a celebrity fan base, which could lead to celebrity endorsements and sponsorships of parties, events and tours. ...Read the whole story

  • Chase Pitches Hispanic Consumers With New Campaign by Karl Greenberg

    [Financial Services] "Our Hispanic customer base has been growing especially more recently when we have launched new services such as a new Web site in Spanish and recently account-opening documents in Spanish," says Chase's Rebecca Vargas. "We also recently launched a money remitting service that allows consumers to send money to Mexico." She says that while the Hispanic consumer wants what everyone else wants in a bank, half want it in Spanish. ...Read the whole story

  • CMO Council Survey Finds Inertia Among The Ranks by Aaron Baar

    [Research] Marketers are not taking advantage of all--or even many--of the tools available to them to create effective sales and marketing platforms. What's more, they know it, and they're not doing much about it. "Too many [marketing executives] are focused on branding and communications, and that's what they think marketing is," said Donovan Neale-May, executive director of the Chief Marketing Officer's Council. ...Read the whole story

  • Cardo Systems' Online Video Creates Urban Legend Marketing by Laurie Sullivan

    [Telecom] The company, which manufactures high-end Bluetooth mobile phone headsets, designed the videos to raise brand awareness and buzz for its products. Cardo's creative team dreamed up the idea, but Paris-based agency Last Fools shot and produced the videos. They show a group of friends sitting around a living room coffee table trying to cook kernels of popcorn with their cell phones. ...Read the whole story

  • Top 10 Companies By Ad Spend In Q1'08 by

    Q1'08Q1'07% +/- P&G $903$75519.57% GM $537$4938.81% AT&T $466$555-16.15% Verizon $401$4000.43% Pepsi $355$25439.86% Toyota $350$29419.30% Ford $330$446-26.00% Time Warner $324$351-7.75% J&J$316$354-10.72% Disney $300$332-9.67% Total$4,282$4,2341.13%  Source: Nielsen ... ...More

Top 10 Companies By Ad Spend In Q1'08 by []

CompanyQ1'08Q1'07% +/- Procter & Gamble Co.$902.8$755.019.57% General Motors Corp. $536.5$493.08.81% AT&T Inc. $465.7$555.4-16.15% Verizon Communications Inc. $401.4$399.60.43% PepsiCo Inc. $354.8$253.639.86% Toyota Motor Corp. $350.4$293.719.30% Ford ... ...More

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