Marketing Daily
Friday, June 27, 2008
  • Jim Beam To Showcase Others With 'The Stuff Inside'

    [Spirits] "We spent a lot of time talking about the liquid in the bottle. Now we want to articulate the behavior of the brand," … Read the whole story

  • Domestic Vehicles Draw More APEAL In J.D. Power Survey

    [Automotive] Dave Sargent, VP of automotive research at the firm, says the eight most-improved brands are domestics. This year's Automotive Performance, Execution and Layout … Read the whole story

  • Dunkin' Donuts Plays Hardball In Latest Campaign

    [Restaurants] The promotion targets on-the-go-adults who lead busy lives. "We want to be their support system, the place where they pop in for great-tasting … Read the whole story

  • Ketel One Brand Promise Highlighted As Partnership Takes Off

    [Spirits] Although being cited as a genuine, promise-keeping brand in a marketing book isn't likely to make a big contribution to consumer demand, the … Read the whole story

  • As Baggage Gets Emotional, Marriott Offers Ship-Ahead Perk

    [Hospitality] A spokesperson says the new program will be marketed directly to members via electronic newsletter and its Web site. A $500 luggage gift … Read the whole story

  • Top 10 Sweatiest Cities

    1. Phoenix 2. Las Vegas 3. Tallahassee, Fla. 4. Tucson, Ariz. 5. Memphis, Tenn. 6. Miami 7. Houston 8. Tampa, Fla. 9. Baton Rouge, … Read the whole story