Monday, June 30, 2008
  • Toyota Steers Camry Toward Black Women Via AOL Channel

    [Automotive] The program, "The Black Voices Weekly Wire," part of AOL's channel, is a six-week, three-minute video recap of top entertainment news for the week. The show is hosted by Tatyana Ali, a singer and actress who was on "The Fresh Prince of Bel Air." Toyota helped develop the video program. ...Read the whole story

  • Kellogg Dangles NYC Trip In Hydrox Cookie Contest

    [Food] The first crème-filled chocolate sandwich cookie originally introduced in 1908 by the Sunshine Biscuit Company, is returning to retailers nationwide for a limited time this summer. This unique reintroduction by Kellogg Company, the brand's current owner, is in response to impassioned consumer demand and in honor of the cookie's centennial. ...Read the whole story

  • Virgin Mobile's Helio Buy Will Bring Youth-Focused Services

    [Telecom] One analyst says the deal strengthens Virgin Mobile's position in the market and provides services to consumers that the company would have spent millions to build from scratch. In fact, Virgin Mobile USA CEO Dan Schulman says the company estimates it would take a year to build the technology platform at a cost of $25 million. ...Read the whole story

  • 110 Million Pounds of Hot Dogs? Only in America, Kids ...

    [Food] Americans may be watching pennies these days, but we're not about to let rising food costs or health-consciousness rain on our Fourth of July BBQs. According to research from The Nielsen Company, sales of most traditional Fourth food and beverage items during the four weeks around the holiday should match or exceed sales during the same period last year. ...Read the whole story

  • Edmunds: June Sales Down; Full-Year To Go Under 15 Million

    [Automotive] June is predicted to be a 1.2 million month for auto sales--a 16.7% decrease from June 2007 and a 13.3% decrease from May this year. Because of market jitters and high-flying gas prices, the firm is lowering its 2008 full-year sales prediction of 15.5 million units to 14.9 million units, a number that hasn't been seen in years. ...Read the whole story

  • Cartier Comes To MySpace -- With Love

    [Retail] Branded MySpace pages are old hat, but the latest marketer to set up shop in the Web's largest social network is not like the others. Famed French jeweler and watchmaker Cartier has chosen to kick-off an online campaign for its latest collection, Love by Cartier, on MySpace. ...Read the whole story

  • Coca-Cola Launches Full Throttle Coffee

    The creamy coffee and energy blend is set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August. Made with 100% premium Colombian Arabica coffee and Full Throttle's energy and vitamin blend, Full Throttle Coffee comes in mocha, vanilla and caramel flavors. It will be available in 15-ounce aluminum cans. The launch will be supported by an integrated marketing campaign and a sampling plan. All introductory marketing materials will feature the tagline, "Coffee. Fully Charged." Packaging for Full Throttle Coffee Caramel will be bilingual, featuring both English and Spanish. Full Throttle ... ...Read the whole story

  • Matsushita Changing Name To Panasonic

    Osaka industrial giant Matsushita Electric Industrial, which has been an engine of Japan's industrial revolution since before the first World War, is changing its name. Effective October, the company will wear the raiment of its global consumer brand, Panasonic. The name change to Panasonic Corporation changes Matsushita's ticker symbol at the New York Stock Exchange from "MC" to "PC." In 2003, the company, which is 90 years old this year, made Panasonic its global brand, and introduced the tag, "Panasonic ideas for life."--Nina M. Lentini ...Read the whole story

  • Valassis Bows 'RedPlum Gas Card Giveaway'
Making Analytics Work

Some companies invest large sums of money in multiple analytics programs only to throw up their hands and not use any program because they didn't understand the results. Leading companies, however, are putting in place the ...More