• Reebok Launches New Campaign With 20 NFL Players by Sarah Mahoney

    [Retail] Created by Mcgarrybowen, the ad shows players in their off-season pursuits--fishing, laying by the pool, cutting the grass--suddenly heading in the same direction, uniting to "migrate" to their home stadium. The players, each in his team's NFL Equipment Speedwick Tee, trudge through cities, plains and desert, to Vashti Bunyan's "Train Song." ...Read the whole story

  • Staples Goes Co-ed With Bed Bath & Beyond Tie-in by Les Luchter

    [Retail] Called "Shop Smart for College," the sweepstakes offers a grand prize of two smart fortwo passion coupe cars combined with respective home office and dorm room makeovers via $10,000 in gift cards from both retailers. Says Staples VP/retail marketing Christine Mallon, "Bed, Bath and Beyond knows the college students like no other." ...Read the whole story

  • Fitch: Big Beverage Company Growth Lies Overseas by Karlene Lukovitz

    [Research] Big beverage marketers will be more strategically focused on international expansion, either through acquiring local brands/distribution networks or making capital outlays to gain share and establish comprehensive distribution for company-owned products in overseas markets, the analysts report. ...Read the whole story

  • AT&T 'Buddies' Reprise Roles For TV, Broadband Services by Nina Lentini

    [Telecom] The campaign focuses on the relationship between two main characters--a loyal AT&T customer and a cable user--who spar over which has access to better TV and Internet services. In a head-to-head, face-to-face comparison, the commercials showcase the benefits of AT&T Advanced TV over cable. ...Read the whole story

  • Finicky Younger Generation Tests Banks' Strategies by Aaron Baar

    [Financial Services] "They expect what they want, when they want it and where they want it," Maritz' Thad Peterson says. "And if it's not there, they'll go someplace else to find it." For years, banks have relied upon a location's convenience to attract their customer base. But with Gen X and Gen Y's affinity toward online and mobile banking, location is less important than it had been in the past. ...Read the whole story

  • Nielsen: Global Ad Spending Up, U.S. Flat by David Goetzl

    [Research] Much of the growth came from outside the U.S. and Canada, which saw a 1% increase. Spending in Europe, where the waters may be getting choppier than the U.S., was essentially flat (down .4%), compared to the same period last year. ...Read the whole story

  • Return To Profitability by Robert Passikoff

    If you try to put aside the nasty comments about PCs and Microsoft Vista (we said to "try"!), Apple continues to lead the industry in ... ...More

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